<![CDATA[Articles by Al Ries]]> http://adage.com/rss-author.php?id=353 en-us 120 <![CDATA[Why JCP, Walmart and Others Fail at Changing Their Spots]]> http://adage.com/article/al-ries/jcp-walmart-fail-changing-spots/241456/ Tue, 14 May 2013 13:00 EDT Al Ries <![CDATA[How Should Coke Face the Sugar Challenge? Get Rid of It]]> http://adage.com/article/al-ries/coke-rid-sugar-dump-diet-coke/240686/ Thu, 04 Apr 2013 06:00 EDT Al Ries <![CDATA[Differentiation Will Get You Only So Far]]> http://adage.com/article/al-ries/differentiation/239693/ Tue, 12 Feb 2013 10:00 EST Al Ries <![CDATA[Too Many Marketers Are Going Soft]]> http://adage.com/article/cmo-strategy/emotional-attributes-sales/238630/ Wed, 05 Dec 2012 11:29 EST Al Ries <![CDATA[Did Obama's Slogan Cut Mitt Romney's Chances?]]> http://adage.com/article/campaign-trail/obama-s-slogan-cut-mitt-romney-s-chances/238179/ Wed, 07 Nov 2012 10:45 EST Al Ries <![CDATA[How Fage Lost the Greek-Yogurt War]]> http://adage.com/article/al-ries/fage-lost-greek-yogurt-war/237558/ Wed, 03 Oct 2012 11:46 EDT Al Ries <![CDATA[Focus Is the Difference Between Your Company Brand and Apple's]]> http://adage.com/article/al-ries/focus-difference-company-brand-apple/237133/ Wed, 12 Sep 2012 10:09 EDT Al Ries <![CDATA[What JC Penney Should Have Done -- and Still Can Do -- to Make Reinvention Work]]> http://adage.com/article/al-ries/al-ries-prescription-fix-jc-penney-retail-reinvention/236564/ Tue, 07 Aug 2012 13:00 EDT Al Ries <![CDATA[The Three Rules of Marketing: 1) Focus 2) Focus 3) Focus]]> http://adage.com/article/al-ries/rules-marketing-1-focus-2-focus-3-focus/235782/ Thu, 05 Jul 2012 13:05 EDT Al Ries <![CDATA[Logic Is the Enemy of a Successful Brand Name]]> http://adage.com/article/al-ries/logic-enemy-a-successful-brand/235161/ Tue, 05 Jun 2012 11:00 EDT Al Ries <![CDATA[We're So Quick to Crown Social-Media Successes That We Forget What They're Actually Based On]]> http://adage.com/article/al-ries/quick-crown-social-media-successes-forget-based/234562/ Sun, 06 May 2012 00:00 EDT Al Ries <![CDATA[Nothing Exciting About Burger King's Menu Expansion]]> http://adage.com/article/al-ries/exciting-burger-king-s-menu-expansion/234145/ Mon, 16 Apr 2012 10:47 EDT Al Ries <![CDATA[When It Comes to Names, Corporations Just Aren't People]]> http://adage.com/article/al-ries/marketers-stop-change-consumers-call-a-brand/233086/ Sun, 04 Mar 2012 00:00 EST Al Ries <![CDATA[The Best Bet for Sears? Ditch Its Softer Side]]> http://adage.com/article/al-ries/bet-sears-ditch-softer-side/232678/ Fri, 10 Feb 2012 10:06 EST Al Ries <![CDATA[Marketing Myth-Busting: Kodak Wasn't Slow to Digital; It Was the First One In]]> http://adage.com/article/al-ries/marketing-myth-busting-kodak-digital/232226/ Thu, 19 Jan 2012 17:50 EST Al Ries <![CDATA[The Most Effective Way to Sell Brand USA's Image]]> http://adage.com/article/al-ries/effective-sell-brand-usa-s-image/231935/ Sun, 08 Jan 2012 00:00 EST Al Ries <![CDATA[Hi-Lo: How You Can Target Both Ends of the Market]]> http://adage.com/article/al-ries/lo-target-ends-market/231427/ Wed, 07 Dec 2011 13:30 EST Al Ries <![CDATA[If Bigger Is Better, Why Are Companies Breaking Up?]]> http://adage.com/article/cmo-strategy/bigger-companies-breaking/230237/ Fri, 07 Oct 2011 12:14 EDT Al Ries <![CDATA[Just Words? Rating the Republican Nominees on Their Slogans]]> http://adage.com/article/al-ries/al-ries-republicans-learn-obama/229766/ Tue, 13 Sep 2011 17:12 EDT Al Ries <![CDATA[In Marketing, Freakonomics Trumps Logic]]> http://adage.com/article/al-ries/marketing-freakonomics-trumps-logic/229624/ Tue, 06 Sep 2011 11:38 EDT Al Ries <![CDATA[Do You Have Everything Except a Marketing Strategy?]]> http://adage.com/article/al-ries/a-marketing-strategy/229049/ Tue, 02 Aug 2011 11:21 EDT Al Ries <![CDATA[Discountitus, the Disease That's Sweeping the Marketing Community]]> http://adage.com/article/al-ries/discounting-s-disease-positioning-cure/228557/ Wed, 06 Jul 2011 11:41 EDT Al Ries <![CDATA[Have We Killed Brand Advertising?]]> http://adage.com/article/al-ries/viewpoint-killed-brand-advertising/227893/ Thu, 02 Jun 2011 11:32 EDT Al Ries <![CDATA[Want to Expand Your Business? You Should Narrow Your Focus]]> http://adage.com/article/al-ries/expand-business-narrow-focus/227411/ Sun, 08 May 2011 00:00 EDT Al Ries <![CDATA[Northwestern's Medill's New Name Encompasses Everything but Says Nothing]]> http://adage.com/article/al-ries/northwestern-s-medill-s/226798/ Tue, 05 Apr 2011 10:48 EDT Al Ries <![CDATA[Would Amazon Be Stronger With Multiple Brands?]]> http://adage.com/article/al-ries/amazon-stronger-multiple-brands/149260/ Tue, 08 Mar 2011 10:00 EST Al Ries <![CDATA[Retail America Is Having a Big Sale -- but for How Long?]]> http://adage.com/article/al-ries/coupons-retailers-risk-losing-long-term-customers/148669/ Mon, 07 Feb 2011 00:00 EST Al Ries <![CDATA[Social Media Will Usher in Golden Age of Global Branding -- if Marketers Get Message Right]]> http://adage.com/article/al-ries/social-media-usher-golden-age-global-branding/148062/ Mon, 10 Jan 2011 00:00 EST Al Ries <![CDATA[Apple's IPad a Great Example of Divergent Thinking]]> http://adage.com/article/al-ries/marketing-apple-s-ipad-a-great-divergent-thinking/147496/ Mon, 06 Dec 2010 12:42 EST Al Ries <![CDATA[Marketing Sense Isn't the Same as Common Sense]]> http://adage.com/article/al-ries/marketing-sense-common-sense/146846/ Tue, 02 Nov 2010 11:59 EDT Al Ries