<![CDATA[Articles by Kathryn Koegel]]> http://adage.com/rss-author.php?id=3535 en-us 120 <![CDATA[Branding and Interactive Spending: Are We There Yet?]]> http://adage.com/article/digital/branding-interactive-spending/238004/ Mon, 29 Oct 2012 00:00 EDT Kathryn Koegel <![CDATA[Is An Online Ad Still An Ad If Nobody Saw It?]]> http://adage.com/article/special-report-audience-buying-guide/online-ad-ad/233934/ Sun, 08 Apr 2012 00:00 EDT Kathryn Koegel <![CDATA[Smartphone Users: These People Aren't So Special Anymore]]> http://adage.com/article/digitalnext/smartphone-users-people-special-anymore/232170/ Thu, 19 Jan 2012 10:00 EST Kathryn Koegel <![CDATA[Mobile Scan 'N Scram: How Worried Should Retailers Be?]]> http://adage.com/article/digitalnext/mobile-scan-n-scram-worried-retailers/232148/ Wed, 18 Jan 2012 11:00 EST Kathryn Koegel <![CDATA[Ten Most Important Mobile Moments of the Year]]> http://adage.com/article/special-report-book-of-tens-2011/mobile-marketing-10-important-moments-year/231474/ Sun, 11 Dec 2011 00:00 EST Kathryn Koegel <![CDATA[What To Do With 'Scan-and-Scram' Shoppers?]]> http://adage.com/article/digital/mobile-commerce-maximize/231164/ Sun, 27 Nov 2011 00:00 EST Kathryn Koegel <![CDATA[What to Know About the Promise and Perils of Mobile Metrics]]> http://adage.com/article/digital/promise-perils-mobile-metrics/229423/ Tue, 23 Aug 2011 10:03 EDT Kathryn Koegel <![CDATA[On the Road to Mass Mobile Coupons: Printables and Paperless]]> http://adage.com/article/digital/road-mass-mobile-coupons-printables-paperless/227438/ Sun, 08 May 2011 00:00 EDT Kathryn Koegel <![CDATA[Move Over RTBs, the Hot Term of 2011 Is the AMP]]> http://adage.com/article/special-report-audience-buying-guide/ad-age-highly-unofficial-glossary-online-ad-space/149651/ Sun, 03 Apr 2011 00:00 EDT Kathryn Koegel <![CDATA[No More Raspberries for BlackBerry]]> http://adage.com/article/adagestat/raspberries-blackberry/149501/ Mon, 21 Mar 2011 10:27 EDT Kathryn Koegel <![CDATA[Yes, Mobile Phones Go to the Bathroom]]> http://adage.com/article/adagestat/56-mobile-users-admit-potty-talk-texting/149375/ Mon, 14 Mar 2011 11:28 EDT Kathryn Koegel <![CDATA[Eight Questions Marketers Should Ask Before Starting a Location-based Effort]]> http://adage.com/article/digital/location-based-services-8-questions-start/149265/ Mon, 07 Mar 2011 13:25 EST Kathryn Koegel <![CDATA[Digital Marketing Guide: How Do You Slice and Dice Your Target Audience When Buying an Ad?]]> http://adage.com/article/special-report-digital-marketing-guide/digital-marketing-guide-buy-audience-web-ads/149104/ Sun, 27 Feb 2011 00:00 EST Kathryn Koegel <![CDATA[Unilever Turkey's Cornetto Ice Cream Wins Global Mobile Awards]]> http://adage.com/article/global-news/mobile-marketing-campaigns-u-s/148886/ Tue, 15 Feb 2011 12:05 EST Kathryn Koegel <![CDATA[Mobile Marketing: 'App-y New Year? Hardly]]> http://adage.com/article/digitalnext/mobile-marketing-10-resolutions-make-year/147916/ Wed, 29 Dec 2010 13:49 EST Kathryn Koegel <![CDATA[Mobile Myths Debunked]]> http://adage.com/article/digital/smartphones-mobile-marketing-myths-debunked/145828/ Mon, 13 Sep 2010 00:00 EDT Kathryn Koegel <![CDATA[Memo to Steve Jobs: the IAd Is No Miracle Worker]]> http://adage.com/article/digitalnext/memo-steve-jobs-iad-miracle-worker/144050/ Mon, 24 May 2010 14:10 EDT Kathryn Koegel <![CDATA[Digital Marketing Guide: Audience Buying]]> http://adage.com/article/digital/digital-marketing-guide-audience-buying/142222/ Mon, 22 Feb 2010 00:00 EST Kathryn Koegel