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<title><![CDATA[Articles by Michael Lazerow]]></title>
<link>http://adage.com/rss-author.php?id=3774</link>
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<description><![CDATA[Articles by Michael Lazerow]]></description>
<item>
<title><![CDATA[Twitter's Ads API is Here: So What and Now What?]]></title>
<link>http://adage.com/article/digitalnext/twitter-s-ads-api/239913/</link>
<description><![CDATA[








Michael Lazerow






Every year, or so, there&#039;s a development in the social marketing world that really matters. Not just another announcement. Not just another company thumping its chest. But a development so important that it makes sense to focus, pay attention and figure out how to take advantage of it.


The first one I remember was i]]></description>
<pubDate>Wed, 20 Feb 2013 12:19 EST</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Graph Search Is Here. What Do Marketers Need to Know?]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/</link>
<description><![CDATA[








Michael Lazerow





When Facebook announces something, people listen. And when the words "Facebook" and "search" are mentioned in one event, people really listen. And when marketers learn the possibilities presented by this new search product, called "Graph Search," they&#039;ll listen even more. 




While Zuck did not focus on brands, it&#039;s c]]></description>
<pubDate>Wed, 16 Jan 2013 09:25 EST</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Social Media Advertising Is Set to Explode. Who Will Control It?]]></title>
<link>http://adage.com/article/digitalnext/social-media-advertising-set-explode-control/234297/</link>
<description><![CDATA[








Michael Lazerow





The great agency battle has begun. After years and years of     riding shotgun, agencies that     focus on communications and conversations &ndash; PR firms and social media agencies &ndash; are gunning for their clients&#039; ad budgets. 


 


At stake is     who will control, and earn the lucrative fees, from the cash companies ]]></description>
<pubDate>Mon, 23 Apr 2012 11:02 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Relaunches Its Ad Platform, Says Brand Pages Are at the Center]]></title>
<link>http://adage.com/article/digitalnext/facebook-relaunches-ad-platform-brand-pages-center/233024/</link>
<description><![CDATA[








Michael Lazerow





Facebook re-launched its advertising platform today at an event at New York City&#039;s Natural History Museum and made it crystal clear that       your Facebook Page will be the centerpiece of       your paid, owned and earned strategies going forward.




The highlights of       the announcements from the company&#039;s first-]]></description>
<pubDate>Wed, 29 Feb 2012 15:34 EST</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[It's 2012. Should My Brand Build a Social App?]]></title>
<link>http://adage.com/article/digitalnext/2012-brand-build-a-social-app/231937/</link>
<description><![CDATA[








Michael Lazerow





I was sitting on a panel with my friend, Clickable CEO David Kidder, at the Business Insider Social Media Analytics conference this past November, and a conversation came up about custom social apps. 


Do we recommend brands use them? 

 


I would never recommend brands do something that          I don&#039;t think will w]]></description>
<pubDate>Fri, 06 Jan 2012 09:56 EST</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Just Shifted From Scale to Engagement]]></title>
<link>http://adage.com/article/digitalnext/facebook-shifted-scale-engagement/229999/</link>
<description><![CDATA[








Michael Lazerow





Meet Gokul Rajaram, Product Director of                             the Facebook ads product. He is                             one of                             the smarter people I&#039;ve worked with at Facebook, and by                             extension, ever. 




At F8 he walked developers through where the Facebo]]></description>
<pubDate>Fri, 23 Sep 2011 09:40 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Posting to Facebook: The Truth About Third- Party Applications]]></title>
<link>http://adage.com/article/digitalnext/posting-facebook-truth-party-applications/229694/</link>
<description><![CDATA[








Michael Lazerow





A service called EdgeRank Checker revealed data this week that                                   showed how using a third-party application -- like Hootsuite or Tweetdeck -- to update your Facebook Page decreases your engagement per fan (on average) by                                   about 70%.


As you can imagine, ]]></description>
<pubDate>Fri, 09 Sep 2011 11:30 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Places Grows Up]]></title>
<link>http://adage.com/article/digitalnext/facebook-places-grows/228710/</link>
<description><![CDATA[








Michael Lazerow





Almost a year ago Facebook CEO Mark Zuckerberg took to the stage at the company&#039;s Palo Alto headquarters and launched Facebook Places. As go most Facebook product releases, Places was a bit immature to start. Read API access was limited, write API access was non-existent and information on how to claim a Place was diff]]></description>
<pubDate>Thu, 14 Jul 2011 09:00 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Takes People-Centric Ads to the Next Level]]></title>
<link>http://adage.com/article/digitalnext/facebook-takes-people-centric-ads-level/148490/</link>
<description><![CDATA[



Mike Lazerow

It may not have seemed like it, but Jan. 25 marked what will be seen as a new era of marketing -- an era dominated by people-centric advertising with real opt-in actions at the foundation.

That&#039;s when Facebook announced "Sponsored Stories," its first attempt to let marketers amplify the behavior their customers, potential custome]]></description>
<pubDate>Wed, 26 Jan 2011 09:51 EST</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[Facebook Changes Combine the 'Who' and 'Where' More Than Ever Before]]></title>
<link>http://adage.com/article/digitalnext/facebook-deals-means-business/146896/</link>
<description><![CDATA[]]></description>
<pubDate>Thu, 04 Nov 2010 14:08 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[What Facebook's Changes Mean For Your Business]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-business/146330/</link>
<description><![CDATA[



Mike Lazerow

Since launching in February 2004, Facebook has focused on building its foundation -- the underlying social platform, the third-party development platform, a monetization strategy built around advertising and payments and, most important, a management team to scale all of the above.


At yesterday&#039;s event, we witnessed Facebook&#039;s c]]></description>
<pubDate>Thu, 07 Oct 2010 10:18 EDT</pubDate>
<author>Michael Lazerow</author>
</item>
<item>
<title><![CDATA[What Facebook 'Places' Means for Marketers and Developers]]></title>
<link>http://adage.com/article/digitalnext/facebook-places-means-marketers-developers/145453/</link>
<description><![CDATA[



Mike Lazerow


If you&#039;re like me you probably watched and are digesting the Facebook Places announcement. I&#039;ve had some time to check it out and to read the documentation and what follows is a brief perspective from my point of view.



What is it?
 
For those of you who have checked out services such as Foursquare, Gowalla and BlockChalk, the ]]></description>
<pubDate>Thu, 19 Aug 2010 12:44 EDT</pubDate>
<author>Michael Lazerow</author>
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