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<title><![CDATA[Articles by Jay Habegger]]></title>
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<description><![CDATA[Articles by Jay Habegger]]></description>
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<title><![CDATA[The Trend Few Are Discussing: Brands As Media Companies]]></title>
<link>http://adage.com/article/digitalnext/trend-discussing-brands-media-companies/238809/</link>
<description><![CDATA[








Jay  Habegger








Few have commented publicly on an exciting trend in digital advertising: Brands as media companies.



Large consumer brands are repackaging their online audiences and their onsite browsing behavior to power third-party advertisers&#039; display ads. This trend gained huge momentum among retailers when Amazon quietly enter]]></description>
<pubDate>Thu, 20 Dec 2012 10:12 EST</pubDate>
<author>Jay Habegger</author>
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<item>
<title><![CDATA[Amazon's Approach to Advertising Might Work, But It's Not for Every Retailer]]></title>
<link>http://adage.com/article/digitalnext/amazon-s-advertising-approach-work/232745/</link>
<description><![CDATA[








Jay        Habegger




 
 



Amazon made a big push into display advertising in 2011 when it began acquiring and selling ad space to marketers on third-party sites, offering its customer and product data to target        consumers as part of       the package.

This year the company is       ramping up its ad team, Reuters reports, posti]]></description>
<pubDate>Wed, 15 Feb 2012 10:51 EST</pubDate>
<author>Jay Habegger</author>
</item>
<item>
<title><![CDATA[Retailers Are Creating Media Properties That Will Revolutionize Marketing]]></title>
<link>http://adage.com/article/digitalnext/retailers-creating-media-properties-revolutionize-marketing/230465/</link>
<description><![CDATA[



Jay                          Habegger

Online retail, by                        its very definition, exists so that                        companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retail]]></description>
<pubDate>Mon, 17 Oct 2011 14:00 EDT</pubDate>
<author>Jay Habegger</author>
</item>
<item>
<title><![CDATA[Why Amazon Is About to Become a Force in Online Advertising]]></title>
<link>http://adage.com/article/digitalnext/amazon-a-force-online-advertising/229205/</link>
<description><![CDATA[



Jay                                                    Habegger

Amazon flew under the radar in late June when it announced it was entering the world of                                                  advertising by                                                  using its consumer data to deliver targeted advertising on third-party sites acr]]></description>
<pubDate>Thu, 11 Aug 2011 10:00 EDT</pubDate>
<author>Jay Habegger</author>
</item>
<item>
<title><![CDATA[Your Online Strategy Is Missing Something]]></title>
<link>http://adage.com/article/digitalnext/online-strategy-missing/149617/</link>
<description><![CDATA[



Jay   Habegger

It seems like every day we&#039;re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on social media and video thanks to the success of Facebook and YouTube, and search is still seen as the most essential piece of any online effort. But there&#039;s one strategic element ]]></description>
<pubDate>Tue, 29 Mar 2011 10:24 EDT</pubDate>
<author>Jay Habegger</author>
</item>
<item>
<title><![CDATA[Why Online Behavioral Advertising Is the Most Consumer Friendly]]></title>
<link>http://adage.com/article/digitalnext/online-behavioral-advertising-consumer-friendly/147685/</link>
<description><![CDATA[



Jay   Habegger



Online targeted display advertising is the form of advertising that is the most respectful of consumer privacy and of consumer wishes as a whole.  



This must seem a radical statement given The Wall Street Journal&#039;s "What They Know" series, the New York Times editorial calling for a federal Do Not Track list, and December&#039;s ]]></description>
<pubDate>Wed, 15 Dec 2010 14:30 EST</pubDate>
<author>Jay Habegger</author>
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