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<title><![CDATA[Articles by Emma Hall]]></title>
<link>http://adage.com/rss-author.php?id=408</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Emma Hall]]></description>
<item>
<title><![CDATA[D&AD Awards Black Pencils to 'Dumb Ways to Die' and 'Meet the Superhumans']]></title>
<link></link>
<description><![CDATA[The U.K.&rsquo;s top creative awards show, D&amp;AD, has given its highest honors to just two advertising entries this year - &ldquo;Dumb Ways to Die&rdquo; for Metro Trains, and &ldquo;Meet the Superhumans&rdquo; for Channel 4&rsquo;s Paralympics TV coverage --&nbsp;boosting hopes of success for both campaigns at the Cannes Lions International Fes]]></description>
<pubDate>Wed, 12 Jun 2013 17:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[D&AD Gives Top Prizes To 'Dumb Ways to Die' and 'Meet the Superhumans']]></title>
<link>http://adage.com/article/global-news/d-ad-awards-dumb-ways-die-meet-superhumans/242055/</link>
<description><![CDATA[The U.K.&rsquo;s top creative awards show, D&amp;AD, has given its highest honors to just two advertising entries this year - &ldquo;Dumb Ways to Die&rdquo; for Metro Trains, and &ldquo;Meet the Superhumans&rdquo; for Channel 4&rsquo;s Paralympics TV coverage --&nbsp;boosting hopes of success for both campaigns at the Cannes Lions International Fes]]></description>
<pubDate>Wed, 12 Jun 2013 17:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[WPP Says It Has Succession Plan, But Gives No Details]]></title>
<link>http://adage.com/article/global-news/wpp-succession-plan-details/242063/</link>
<description><![CDATA[
WPP appears to be winning the battle over CEO Martin Sorrell&rsquo;s pay package, as 74% of shareholders voted in favor of his remuneration agreement at the group&rsquo;s annual general meeting today at London&rsquo;s Savoy Hotel, where the focus shifted to another issue, succession management.

WPP chairman Philip Lader, who will himself step dow]]></description>
<pubDate>Wed, 12 Jun 2013 14:52 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[BETC Hires Filip Nilsson from Forsman & Bodenfors]]></title>
<link></link>
<description><![CDATA[BETC is hiring Filip Nilsson, chairman of Swedish agency Forsman &amp; Bodenfors and the creative brains behind groundbreaking digital campaigns for clients including Ikea and Volvo, to be a top creative for the Havas-owned micronetwork.





&nbsp;
Filip Nilsson and Remi Babinet


Mr. Nilsson, who has only ever worked at Forsman &amp; Bodenfors, h]]></description>
<pubDate>Tue, 11 Jun 2013 15:15 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Twitter Strikes Another Big Ad-World Deal, This Time With WPP Group]]></title>
<link>http://adage.com/article/digital/wpp-twitter-strike-global-deal/241942/</link>
<description><![CDATA[WPP has signed a global strategic partnership with Twitter meant to let&nbsp;WPP take advantage of Twitter data to inform&nbsp;more effective campaigns and&nbsp;enhance ad&nbsp;targeting.

The companies plan to introduce new data products and services and to integrate Twitter data into WPP media and analytics platforms, they said in a statement des]]></description>
<pubDate>Thu, 06 Jun 2013 08:08 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Creativity 50 2013: Allanah Weston]]></title>
<link></link>
<description><![CDATA[
Irish-Canadian Alannah Weston became creative director of Selfridges in 2004, soon after her billionaire father bought the U.K. retailer. he has pioneered a new &quot;retail as theater&quot; aesthetic, constantly surprising customers with high art as well as&nbsp;high drama. Her vision includes everything from the stylish &quot;Elfridges,&quot; wh]]></description>
<pubDate>Wed, 05 Jun 2013 16:38 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Women to Watch: Anna Bateson, YouTube]]></title>
<link>http://adage.com/article/special-report-2013-women-to-watch/women-watch-anna-bateson-youtube/241732/</link>
<description><![CDATA[
Anna Bateson became director-global mareketing and comnunications for YouTube in October 2012, but it took her until April of this year to move herself, her husband and kids from London to San Francisco.

&quot;I think it&#039;s good to bring a non-U.S. perspective, but I have an enormous amount to learn,&quot; she said. &quot;YouTube touches everyone,]]></description>
<pubDate>Sun, 02 Jun 2013 00:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[A Peek Into Starwood Hotels' Marketer Immersion Program]]></title>
<link>http://adage.com/article/cmo-strategy/a-peek-starwood-hotels-marketer-immersion-program/241544/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Tue, 21 May 2013 10:15 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Tennis Pro Jo-Wilfried Tsonga Embarks on Robot Training Regimen via Twitter]]></title>
<link></link>
<description><![CDATA[

 
 
BNP Paribas is marking the 40th anniversary of its sponsorship of the French Open tennis tournament by building a tennis-playing robot and inviting fans to help France&#039;s top tennis pro, Jo-Wilfried Tsonga, train for the event. 











 
Tennis enthusiasts are invited to log in via Twitter, where they can "help Jo triumph at Roland-Garros.]]></description>
<pubDate>Thu, 16 May 2013 12:42 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[WPP Chief Executive Martin Sorrell Takes Cut to Annual Salary]]></title>
<link>http://adage.com/article/agency-news/wpp-chief-exec-martin-sorrell-takes-cut-annual-salary/241214/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 02 May 2013 06:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[U.K. Grapples With Brain Drain as Talent Takes Off for U.S., China]]></title>
<link>http://adage.com/article/global-news/u-k-brain-drain-deals-advertising-talent-emigrates/241120/</link>
<description><![CDATA[It looks like U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia. 




Recent examples include Chris Macdonald, who is moving from CEO of McCann London to president of McCann New York. Another Brit, Robert Harwood-Matthews, became president of TBWA]]></description>
<pubDate>Tue, 30 Apr 2013 04:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[See Jaguar's 12 Minute Film Starring Homeland Actor Damian Lewis]]></title>
<link></link>
<description><![CDATA[

Jaguar has premiered the full twelve-and-a-half minutes of "Desire," the film starring Homeland actor Damian Lewis that the automaker began promoting last fall ahead of the launch of its first new sports car in 50 years.












As we reported in November, when teasers were released, the film was created by The Brooklyn Brothers in London and]]></description>
<pubDate>Wed, 24 Apr 2013 10:36 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Publicis Groupe to Spend $4 Billion on Acquisitions Over Next Five Years]]></title>
<link>http://adage.com/article/agency-news/publicis-groupe-spend-4-billion-acquisitions/241056/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 24 Apr 2013 05:30 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Five Foreign TV Shows That Could Make Their Way to the U.S.]]></title>
<link>http://adage.com/article/global-news/foreign-tv-shows-make-u-s/240722/</link>
<description><![CDATA[


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Unusual TV formats, like the dangerous celebrity diving behind this season&#039;s "Splash," often launch in Europe or Japan before finding their way to the U.S. Here&#039;s the next crop of possible]]></description>
<pubDate>Wed, 10 Apr 2013 07:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Two More Big U.K. Papers Go Behind Paywalls]]></title>
<link>http://adage.com/article/global-news/big-u-k-papers-paywalls/240567/</link>
<description><![CDATA[Two of the U.K.&#039;s most popular newspapers, Rupert Murdoch&#039;s Sun and the Barclay brothers&#039; Daily Telegraph will put pay walls around their digital products, both said late on Tuesday. 


The Sun is set to join its News International stable mate, The Times, behind a full pay wall in September, effectively excluding it from social media. 

The move wi]]></description>
<pubDate>Wed, 27 Mar 2013 11:35 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[As Regulation Increases, WFA Must Decide What's Worth Protecting]]></title>
<link>http://adage.com/article/cmo-interviews/pernod-ricard-cmo-riley-leads-wfa-amid-regulation-concerns/240222/</link>
<description><![CDATA[


Having worked on global liquor brands for 35 years, Pernod Ricard CMO Martin Riley knows a thing or two about regulation. As president of the World Federation of Advertisers, he is about to learn a whole lot more.  




Mr. Riley took over the post last week as the organization celebrated its 60th anniversary during Global Marketer Week in Bruss]]></description>
<pubDate>Tue, 12 Mar 2013 09:00 EDT</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Marketers' Underestimate Consumers' Liking For CSR]]></title>
<link>http://adage.com/article/global-news/marketers-underestimate-consumers-liking-csr/240194/</link>
<description><![CDATA[
Marketers are underestimating the importance of purpose-driven marketing and corporate social responsibility to their consumers, according to new research presented at the World Federation of Advertisers&#039; annual conference this week in Brussels. 

Global marketers surveyed overwhelmingly said that CSR will be increasingly important in building bra]]></description>
<pubDate>Thu, 07 Mar 2013 06:30 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[What Will Happen to Time Inc. Global Titles After Sale?]]></title>
<link>http://adage.com/article/global-news/time-global-titles-sale/240105/</link>
<description><![CDATA[If Meredith Corp. buys most of Time Inc.&#039;s magazines, the deal would give Meredith its first significant international operation -- that is, if the international titles are included as part of the deal. 




Time Inc. now owns U.K. and Mexican publishers that could go to Meredith in a sale. IPC Media and Grupo Expansion both have some pieces that w]]></description>
<pubDate>Mon, 04 Mar 2013 14:02 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[WPP Reports 2.9% Organic Revenue Growth for 2012]]></title>
<link>http://adage.com/article/global-news/wpp-reports-2-9-organic-revenue-growth-2012/240111/</link>
<description><![CDATA[
WPP Group reported organic revenue growth of 2.9% in 2012, and Group CEO Martin Sorrell said 2013 will be another "challenging year." 


 Factoring in 2.9% growth from acquisitions and a drop of 2.3% from currency fluctuations, revenue was up by 3.5%, to $15.6 billion. Billings fell slightly to about $66 billion, due to the weakness of the pound. ]]></description>
<pubDate>Fri, 01 Mar 2013 10:02 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[How EasyJet Plans to Convert Web Surfers Into Highfliers]]></title>
<link>http://adage.com/article/cmo-interviews/easyjet-plans-convert-web-surfers-highfliers/239955/</link>
<description><![CDATA[



EasyJet&#039;s headquarters are located in a hangar in Luton Airport, 35 miles north of London. The working environment is described internally as a "treat-free zone" -- the carpets and window treatments are plain. There are no plants, no pictures, no individual offices, and the desks that have a view overlook the airport parking lot. 









"We ]]></description>
<pubDate>Wed, 27 Feb 2013 12:50 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Nestle, Hit By U.K. Horse Meat Scandal, Pulls Products]]></title>
<link>http://adage.com/article/global-news/nestle-hit-u-k-horse-meat-scandal-pulls-products/239882/</link>
<description><![CDATA[
Nestle has been drawn into the European horse meat scandal after two of its chilled pasta products &ndash; advertised as beef &ndash; were found to contain more than 1% horse DNA.

The affected products -- Buitoni Beef Ravioli and Beef Tortellini &ndash; have been removed from supermarket shelves in Italy, Spain and France. Nestle has also withdrawn a frozen ]]></description>
<pubDate>Tue, 19 Feb 2013 11:24 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Publicis Revenue Leaps 14% in 2012, a Surprise in a 'Disappointing Year']]></title>
<link>http://adage.com/article/global-news/publicis-reports-13-7-revenue-growth-2012/239793/</link>
<description><![CDATA[
Publicis Groupe revenue increased 13.7% to $8.8 billion last year, the agency holding company said today, and Chairman-CEO Maurice Levy said he was "surprised by the cash generated" during a "disappointing" year. Mr. Levy also promised that he was "not going to stay sitting on it for long." 
 




"The Olympics and the U.S. election didn&#039;t trigger]]></description>
<pubDate>Thu, 14 Feb 2013 09:44 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Bacardi Moves Global Rum Account to BETC London From WPP]]></title>
<link>http://adage.com/article/global-news/bacardi-moves-global-rum-account-betc-london-wpp/239776/</link>
<description><![CDATA[
Bacardi has appointed Havas-owned BETC London to handle the global creative advertising for its flagship Bacardi Rum brand, which celebrated its 150th anniversary last year. 

The rum brand has been with a WPP agency since 2005, but split with WPP-backed Johannes Leonardo, based in New York, in September 2012. Johannes Leonardo worked on the accou]]></description>
<pubDate>Wed, 13 Feb 2013 09:42 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[PepsiCo Sells Dresses To Promote New Trop50 Juice In U.K.]]></title>
<link>http://adage.com/article/global-news/pepsico-sells-dresses-promote-trop50-juice-u-k/239705/</link>
<description><![CDATA[
PepsiCo is selling dresses for $872 (£555) each, as part of the U.K. launch campaign for Trop50, the Tropicana-branded juice with 50% less sugar and 50% fewer calories than regular juice. 


The dress has been created by London designer Richard Nicoll, and is modeled by Josephine de la Baume, the French model and actress who is married to produce]]></description>
<pubDate>Fri, 08 Feb 2013 12:52 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[GSK Heads for a Review of $1.6B Global Media Business]]></title>
<link>http://adage.com/article/global-news/gsk-heads-a-review-1-6b-global-media-business/239671/</link>
<description><![CDATA[

Pharmaceutical marketer GlaxoSmithKline is holding talks with media agencies that are likely to lead to a review of its $1.6 billion global media account, currently held by about 11 agencies globally, across all communication channels, including TV, print and digital.

Sources close to U.K.-based GSK say that the marketer is currently at the stag]]></description>
<pubDate>Thu, 07 Feb 2013 14:07 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Homeless People Forecast Weather on TV in Europe]]></title>
<link></link>
<description><![CDATA[

Homeless people are being recruited as TV presenters in Europe, in a drive to raise awareness for the plight of people living on the streets across the continent.








In an initiative called "Days of Hope," Saatchi & Saatchi Berlin has persuaded TV stations to allow homeless people to read weather bulletins in place of the usual weather news ]]></description>
<pubDate>Tue, 29 Jan 2013 12:35 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Homeless People Forecast Weather on TV in Europe]]></title>
<link>http://adage.com/article/global-news/homeless-people-forecast-weather-tv-europe/239467/</link>
<description><![CDATA[

Homeless people are being recruited as TV presenters in Europe, in a drive to raise awareness for the plight of people living on the streets across the continent.




In an initiative called "Days of Hope," Saatchi & Saatchi Berlin has persuaded TV stations to allow homeless people to read weather bulletins in place of the usual weather news read]]></description>
<pubDate>Tue, 29 Jan 2013 11:41 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[New Benetton Ads Confront Prejudice, But Don't Shock]]></title>
<link></link>
<description><![CDATA[

Benetton&#039;s new print campaign features a disabled model from Germany and a Brazilian transsexual, among other brand ambassadors. Unlike previous campaigns that courted controversy with shocking images, the new ads don&#039;t highlight or play up the models&#039; differences. Germany&#039;s Mario Galla has a leg prosthesis and well-known Brazilian model Lea T is]]></description>
<pubDate>Wed, 23 Jan 2013 14:57 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[New Benetton Ads Confront Prejudice, But Don't Shock]]></title>
<link>http://adage.com/article/global-news/benetton-ads-confront-prejudice-shock/239351/</link>
<description><![CDATA[

Benetton&#039;s new print campaign features a disabled model from Germany and a Brazilian transsexual, among other brand ambassadors. Unlike previous campaigns that courted controversy with shocking images, the new ads don&#039;t highlight or play up the models&#039; differences. Germany&#039;s Mario Galla has a leg prosthesis and well-known Brazilian model Lea T is]]></description>
<pubDate>Wed, 23 Jan 2013 14:49 EST</pubDate>
<author>Emma Hall</author>
</item>
<item>
<title><![CDATA[Air New Zealand Pairs Compatible Strangers in Blind-Gate Contest]]></title>
<link></link>
<description><![CDATA[

Air New Zealand, best known for its quirky in-flight safety videos,  has come up with an equally crazy stunt to promote its London to Los Angeles route: sending British couples on blind dates all the way to the West Coast.


			
				
				
				
					Brendon O&#039;Hagan/Bloomberg
					
				
			

The carrier claims to be the only airline to provide a "s]]></description>
<pubDate>Tue, 22 Jan 2013 16:50 EST</pubDate>
<author>Emma Hall</author>
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