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<title><![CDATA[Articles by Chris Copeland]]></title>
<link>http://adage.com/rss-author.php?id=4238</link>
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<description><![CDATA[Articles by Chris Copeland]]></description>
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<title><![CDATA[What Tumblr and Two More Potential Huge Deals Reveal About Tech Future]]></title>
<link>http://adage.com/article/digitalnext/yahoo-tumblr-billion-dollars-worth-today/241598/</link>
<description><![CDATA[
	
		
			
		
		
			Chris Copeland
		
	






In the mid-90s, the pop band Barenaked Ladies sang out scenarios for their fantasy, "If I had a million dollars." Today, in Silicon Valley and due north in Redmond we have a new version playing out where Yahoo, Facebook and Microsoft are all figuring out what they would spend a billion on.

While the tar]]></description>
<pubDate>Tue, 21 May 2013 10:35 EDT</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[What Google's New AdWords Means for Mobile (You'll Pay More For It)]]></title>
<link>http://adage.com/article/digitalnext/google-s-adwords-means-mobile-pay/239651/</link>
<description><![CDATA[








Chris Copeland






Some companies talk about being mobile. Google, on the other hand, is finished talking and is acting in the biggest way possible. By transforming its AdWords system, Google is enhancing the opportunities for brands, starting with the handset world that is now their central business.


What makes this evolution of AdWor]]></description>
<pubDate>Thu, 07 Feb 2013 10:10 EST</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[Microsoft's Trojan Horse: The Xbox in Your Living Room]]></title>
<link>http://adage.com/article/digitalnext/microsoft-s-trojan-horse-xbox-living-room/238435/</link>
<description><![CDATA[








Chris Copeland







The ancient story goes that  after nearly a decade of  losses, Greek soldiers outside the gates of  Troy concocted a plan to enter the city through a giant wooden horse unwittingly brought in by  the very Trojans they had been fighting. The Trojans, believing the horse to be a trophy of  sorts, welcomed it in and ulti]]></description>
<pubDate>Thu, 29 Nov 2012 08:47 EST</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[Welcome to the End of Black Friday…and Cyber Monday]]></title>
<link>http://adage.com/article/digitalnext/end-black-friday-cyber-monday/238477/</link>
<description><![CDATA[








Chris Copeland





In retail circles I suspect 2012 will be remembered as the year Black Friday jumped the shark. Black Friday competes with Super Saturday  (the Saturday  before Christmas) as the biggest shopping day of  the year, and now Black Friday is  no longer contained to Friday. Walmart, Target  and many others opened their doors ]]></description>
<pubDate>Tue, 27 Nov 2012 06:30 EST</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[Six Things Marissa Mayer Can Do to Get Yahoo Back On Track]]></title>
<link>http://adage.com/article/digitalnext/things-marissa-mayer-yahoo-back-track/236079/</link>
<description><![CDATA[








Chris Copeland





Six months ago I gave some free advice to Scott Thompson on what he should do as incoming CEO of   Yahoo. Who could have known "ensure resume is   accurate" needed to be item No. 1. Now Yahoo has a new CEO, Marissa Mayer, employee No. 20 from Google and the individual credited with more product creations and enhancement]]></description>
<pubDate>Tue, 17 Jul 2012 15:01 EDT</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[The Next Shift at Google Could Have Big Impact On Advertisers]]></title>
<link>http://adage.com/article/digitalnext/shift-google-big-impact-advertisers/234064/</link>
<description><![CDATA[








Chris Copeland





As children we are taught that     in order to win you must understand the rules of     the game and play by     them. As a parent, you quickly realize that     kids excel more at changing the rules than following the original ones. In fact, an oft-spoken phrase from adults to complaining children is     "If you don&#039;t l]]></description>
<pubDate>Wed, 11 Apr 2012 10:00 EDT</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[What Does It Say About Brands When @Chrisbrown Is Bigger On Twitter Than Nike?]]></title>
<link>http://adage.com/article/digitalnext/brands-chrisbrown-bigger-twitter-nike/233259/</link>
<description><![CDATA[








Chris Copeland





Nike      , Starbucks, Disney and Whole Foods. These are four category-leading brands that      all represent quality and leadership. They are four brands that      are committed to properly cultivating and maintaining well-respected images. As such, would it surprise you to hear that      these four brands COMBINED hav]]></description>
<pubDate>Mon, 12 Mar 2012 13:45 EDT</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[Where Foursquare Went Missing On Black Friday]]></title>
<link>http://adage.com/article/digitalnext/foursquare-win-relevant-walmart-nation/231281/</link>
<description><![CDATA[








Chris Copeland






Foursquare is              hot. Just ask anyone in New York or San Francisco. But if, one day, it shuffles off to the deadpool of              once-hot-but-now-dead startups, I&#039;ll tell you why. It became clear to me at about 10 pm on Thanksgiving night in the Central and Mountain time zones when Walmart , the reigning ]]></description>
<pubDate>Thu, 01 Dec 2011 10:20 EST</pubDate>
<author>Chris Copeland</author>
</item>
<item>
<title><![CDATA[Why It's Time to Define the 'Who' in Yahoo]]></title>
<link>http://adage.com/article/digitalnext/time-define-yahoo/229677/</link>
<description><![CDATA[










Chris Copeland




Carol Bartz is                                   finally out at Yahoo. Gone as well are investor and industry confidence, and nowhere to be seen is                                   the $30+ share price offer for acquisition that                                   Microsoft once made. The Bartz legacy will likely be sum]]></description>
<pubDate>Thu, 08 Sep 2011 16:00 EDT</pubDate>
<author>Chris Copeland</author>
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<item>
<title><![CDATA[Um, No, Search Is Not The 'Worst' Form of Advertising]]></title>
<link>http://adage.com/article/digitalnext/um-search-worst-form-advertising/227307/</link>
<description><![CDATA[








Chris Copeland





I don&#039;t know Josh Shatkin-Margolis (author of "Search is the Worst Form of Advertising," AdAge, 4/26/11), but I know his argument. The sales pitch is simple: search is not real advertising, and in his mind, is a small and over-credited piece of the purchase process when compared to a channel of real influence and persua]]></description>
<pubDate>Fri, 29 Apr 2011 15:40 EDT</pubDate>
<author>Chris Copeland</author>
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