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<title><![CDATA[Articles by Matthew Wurst]]></title>
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<title><![CDATA[What's Really Happening on Facebook (and What to Do About It)]]></title>
<link>http://adage.com/article/digitalnext/happening-facebook/238394/</link>
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Matt Wurst






Since Facebook made a change to its algorithm back in late September, the owners of  many pages have seen a decrease in the reach of  their content, specifically in organic impressions. Their complaints have been noted and shared by  many industry websites and blogs, but there has been just as much confusion about what is ]]></description>
<pubDate>Tue, 20 Nov 2012 09:28 EST</pubDate>
<author>Matthew Wurst</author>
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<title><![CDATA[Social Media: Five Facts to Bank On in 2012]]></title>
<link>http://adage.com/article/digitalnext/social-media-facts-bank-2012/231859/</link>
<description><![CDATA[








Matt Wurst



A new year on the calendar means new hope, new opportunities, new products, new trends and, most important of           all, new budgets for many marketers. And while you&#039;ll get served your share of           predictions for the year ahead, here are five things you can bank on happening in social media.


The Face of         ]]></description>
<pubDate>Mon, 02 Jan 2012 06:00 EST</pubDate>
<author>Matthew Wurst</author>
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<title><![CDATA[Yes, Size Still Matters on Facebook]]></title>
<link>http://adage.com/article/digitalnext/size-matters-facebook/227727/</link>
<description><![CDATA[








Matt Wurst






If there&#039;s one thing I&#039;ve learned in life, it&#039;s that                                                                     size matters. Whether we&#039;re talking about popcorn at the movies, engagement rings or grade point average, there is                                                                     no getting around it]]></description>
<pubDate>Tue, 24 May 2011 11:45 EDT</pubDate>
<author>Matthew Wurst</author>
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