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<title><![CDATA[Articles by Will Margiloff]]></title>
<link>http://adage.com/rss-author.php?id=4317</link>
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<description><![CDATA[Articles by Will Margiloff]]></description>
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<title><![CDATA[Five Bets On How Digital Marketing Will Change in 2013]]></title>
<link>http://adage.com/article/digitalnext/bets-digital-marketing-change-2013/238893/</link>
<description><![CDATA[








Will Margiloff






2013 will be a pivotal year for digital marketers with significant shifts taking place with how we reach consumers. OK, we say that  about every year. But this year its true, honest! Most of  the shifts transforming our business have already been set in motion, so 2013 is  the year a lot of  them become real as we move]]></description>
<pubDate>Wed, 26 Dec 2012 08:00 EST</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[The Myth of 'Self Service' in Ad Tech]]></title>
<link>http://adage.com/article/digitalnext/myth-service-ad-tech/237959/</link>
<description><![CDATA[








Will Margiloff






Picture it: You are sitting in your conference room and your boss turns to you and asks you to evaluate this fantastic completely self-service ad tech platform. "We can have the interns manage our digital marketing with a press of  a button," he says.





You are up for the task, but you have some important questions ]]></description>
<pubDate>Thu, 25 Oct 2012 10:38 EDT</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[Seven Years In, It's Time for Social to Grow Up]]></title>
<link>http://adage.com/article/digitalnext/years-time-social-grow/236044/</link>
<description><![CDATA[








Will Margiloff





Today&#039;s social ad platforms--Facebook, Twitter, YouTube, Buzzfeed, Wetpaint, Demand Media and the like--have transformed the way we think about media, and shown an intuitive ability to gauge what people (and then their friends and families) will like and share. 


Their leaders haven&#039;t been at all shy in forecasting the]]></description>
<pubDate>Mon, 16 Jul 2012 06:55 EDT</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[All Those Ad Tech Acronyms Really Are Making You Dumber]]></title>
<link>http://adage.com/article/digitalnext/ad-tech-acronyms-making-dumber/233435/</link>
<description><![CDATA[








Will Margiloff





If you&#039;re in the online advertising business (and if you&#039;re reading this, then chances are pretty strong that      you are), a big part of      your job is      staying current on all of      the industry&#039;s innovations, disruptors, pivots, changes and developments occurring every hour of      the day. And I&#039;m pretty sur]]></description>
<pubDate>Wed, 21 Mar 2012 10:13 EDT</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[How Not to Get Scammed By Agency Trading Desks]]></title>
<link>http://adage.com/article/digitalnext/scammed-agency-trading-desks/232800/</link>
<description><![CDATA[








Will Margiloff





One of       our industry&#039;s most heated and contentious debates of       the past year focused on the ethics of       holding company trading desks. Independent trading desks and advertising networks have accused the holding companies of       creating inherent conflicts-of      -interest for their media agencies.  


M]]></description>
<pubDate>Fri, 17 Feb 2012 11:08 EST</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[Welcome to the Beginning of the End of the Fragmented Ad Tech World]]></title>
<link>http://adage.com/article/digitalnext/beginning-end-fragmented-ad-tech-world/231904/</link>
<description><![CDATA[








Will Margiloff





Some say that          the ancient Mayan civilization predicted that          the world will end in the year 2012. While most people dismiss this as nonsense, the Mayans might not have it completely wrong. 2012 may not mark the end of          the world for everyone &ndash; but it will mark the end of          the fragmenta]]></description>
<pubDate>Thu, 05 Jan 2012 09:25 EST</pubDate>
<author>Will Margiloff</author>
</item>
<item>
<title><![CDATA[How to Survive the Coming Ad-Tech Apocalypse]]></title>
<link>http://adage.com/article/digitalnext/survive-coming-ad-tech-apocalypse/228455/</link>
<description><![CDATA[








Will Margiloff






A significant shakeout in the world of                                                                  advertising technology has been expected for a while, but recently the drumbeat has gotten louder. 


We&#039;re all familiar now with investment banker Terence Kawaja&#039;s vivid illustration of                              ]]></description>
<pubDate>Tue, 28 Jun 2011 10:45 EDT</pubDate>
<author>Will Margiloff</author>
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