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<title><![CDATA[Articles by Ari Jacoby]]></title>
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<title><![CDATA[Mobile Ads Don't Just Annoy, They Betray]]></title>
<link>http://adage.com/article/digitalnext/mobile-advertising-uninvited-guest/241755/</link>
<description><![CDATA[



Ari Jacoby



A smartphone is not just a device, an appliance&nbsp;or the &quot;third screen.&quot; It&rsquo;s an intimate relationship. It is yours, in a way that&nbsp;no other object you own is&nbsp;ever likely to&nbsp;be. We don&rsquo;t just love our smartphones. They love us back.

Feeling lonely? Your smartphone will get you to a dating si]]></description>
<pubDate>Mon, 03 Jun 2013 10:00 EDT</pubDate>
<author>Ari Jacoby</author>
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<title><![CDATA[Is Your So-Called 'Native' Advertising Really Native?]]></title>
<link>http://adage.com/article/digitalnext/called-native-advertising-native/238642/</link>
<description><![CDATA[








Ari Jacoby





What does "native" really mean?




The term springs from the Latin word nativus &ndash; to be born into something. Its first definition in my dictionary is  "existing in or belonging by  nature." Which, in my view, is  a good talking point for where native advertising needs to go from here.




Today we frame native advertisin]]></description>
<pubDate>Thu, 06 Dec 2012 10:18 EST</pubDate>
<author>Ari Jacoby</author>
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<title><![CDATA[Bots Don't Have Cash or Credit Cards]]></title>
<link>http://adage.com/article/digitalnext/bots-cash-credit-cards/237610/</link>
<description><![CDATA[








Ari Jacoby





Innovations breed competing innovations designed to disrupt, conquer and steal market share. Unfortunately, we&#039;re not just talking about Samsung Galaxy versus iPhone 5. The innovations I&#039;m talking about have mal-intent. One example plaguing  online advertising is   bots -- small pieces of   software that   roam the web mask]]></description>
<pubDate>Fri, 05 Oct 2012 09:49 EDT</pubDate>
<author>Ari Jacoby</author>
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<title><![CDATA[Letter to Rio: Unmuzzle the Competitors at the 2016 Games]]></title>
<link>http://adage.com/article/digitalnext/2016-lift-advertising-muzzle-olympic-athletes/236684/</link>
<description><![CDATA[








Ari Jacoby







Dear Rio 2016:



 Congratulations! Four years from now your beautiful city is  going to host an Olympic-sized spectacle. You must have been proud watching this summer&#039;s Games in London, knowing that  your turn is  next.



Are you going to want the very best athletes to come to Rio? Do you want more new world records? Do]]></description>
<pubDate>Wed, 15 Aug 2012 10:16 EDT</pubDate>
<author>Ari Jacoby</author>
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<title><![CDATA[What Makes a Memorable Ad? Location, Location, Location]]></title>
<link>http://adage.com/article/digitalnext/makes-a-memorable-ad-location-location-location/228505/</link>
<description><![CDATA[



Ari Jacoby





If you advertise online, you demand messaging and branding that                                                                   leads to increased marketing ROI and a reduced cost of                                                                   sales. You hammer the point home when planning your campaign: "We must be memor]]></description>
<pubDate>Thu, 30 Jun 2011 11:14 EDT</pubDate>
<author>Ari Jacoby</author>
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