<![CDATA[Articles by Ted McConnell]]> http://adage.com/rss-author.php?id=4334 en-us 120 <![CDATA[New Marketing Machine Has Powerful Engine But Bad Drivers, Few Mechanics]]> http://adage.com/article/guest-columnists/marketing-machine-powerful-engine-bad-drivers-mechanics/238992/ Sun, 06 Jan 2013 00:00 EST Ted McConnell <![CDATA[How Blank Display Ads Managed to Tot Up Some Impressive Numbers]]> http://adage.com/article/digital/incredible-click-rate/236233/ Sun, 22 Jul 2012 00:00 EDT Ted McConnell <![CDATA[Content Conundrum: How Owned Media Changes the Game]]> http://adage.com/article/guest-columnists/content-conundrum-owned-media-game/232376/ Sun, 29 Jan 2012 00:00 EST Ted McConnell <![CDATA[Helping the Invisible Hand: Simple Measures to Make Online Ad Exchanges Work]]> http://adage.com/article/cmo-strategy/arf-simple-measures-make-online-ad-exchanges-work/231162/ Sun, 27 Nov 2011 00:00 EST Ted McConnell <![CDATA[How to Squeeze the Data Out of Your Online Media]]> http://adage.com/article/digital/squeeze-data-online-media/230127/ Sun, 02 Oct 2011 00:00 EDT Ted McConnell <![CDATA[In Online Advertising, Brands Shouldn't Equate Frequency and Blind Repetition]]> http://adage.com/article/guest-columnists/online-advertising-frequency-equal-repetition/229810/ Sun, 18 Sep 2011 00:00 EDT Ted McConnell <![CDATA[The Dark Matter of the Online Ad Universe]]> http://adage.com/article/guest-columnists/online-ads-hurting-brand/228686/ Wed, 13 Jul 2011 13:25 EDT Ted McConnell