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<title><![CDATA[Articles by Jason Del Rey]]></title>
<link>http://adage.com/rss-author.php?id=4398</link>
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<ttl>120</ttl>
<description><![CDATA[Articles by Jason Del Rey]]></description>
<item>
<title><![CDATA[Five Tips for Better Ad-Tech Vendor Evaluation]]></title>
<link>http://adage.com/article/special-report-audience-buying-guide/tips-ad-tech-vendor-evaluation/240867/</link>
<description><![CDATA[




1. Understand how you want to use the technology and evaluate a vendor to make sure its capabilities match what you&#039;re looking to get. This will likely mean doing more than evaluating a pitch deck, and moving into an in-depth demo or a hands-on test. "Most every company says the same thing: "We have the best tech, the best optimization and the]]></description>
<pubDate>Mon, 15 Apr 2013 10:30 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[That $10,000 Ad-Tech Bakeoff Might Not Be a Good Idea]]></title>
<link>http://adage.com/article/special-report-audience-buying-guide/10-000-ad-tech-bakeoff-a-good-idea/240868/</link>
<description><![CDATA[Anyone in or around the ad-tech industry will tell you the same thing: Startups often promise agencies and marketers the world to win business. The truth is often something different, making the vendor-evaluation process crucial.  




As the industry matures, the processes by which marketers and agencies select ad-tech vendors -- whether a demand-]]></description>
<pubDate>Mon, 15 Apr 2013 09:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[BuzzFeed's 2008 Investor Pitch: See Jonah Peretti's Predictions, Right and Wrong]]></title>
<link>http://adage.com/article/media/buzzfeed-s-2008-investor-pitch-jonah-peretti-s-predictions/240861/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 12 Apr 2013 11:55 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Ned Brody, Chief of AOL Networks, Resigns and is Said to Be Eyeing Yahoo]]></title>
<link>http://adage.com/article/digital/ned-brody-resigns-aol-joining-yahoo/240826/</link>
<description><![CDATA[
Ned Brody, the AOL exec who runs the company&#039;s adtech group AOL Networks, is leaving the company. AOL CEO Tim Armstrong notified staff this morning.



"With growth comes change and I wanted to share some news with you today," AOL Tim Armstrong said in a memo to AOL&#039;s staff today. "First, Ned Brody has resigned to pursue other opportunities and I ]]></description>
<pubDate>Thu, 11 Apr 2013 10:55 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[The Next Ad Tech IPO? Turn Hires Its First CFO]]></title>
<link>http://adage.com/article/digital/ad-tech-ipo-turn-hires-cfo/240766/</link>
<description><![CDATA[
Fast-growing ad tech firm Turn has hired Adobe&#039;s Joe Nemeth as its first chief financial officer. 


Mr. Nemeth worked at Adobe for 13 years and was most recently the company&#039;s VP-corporate strategy and finance, where he had a hand both in acquisitions and helping to create and oversee the company&#039;s financial processes.



Mr. Nemeth brings a weal]]></description>
<pubDate>Tue, 09 Apr 2013 08:30 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Meet the Seven Most Talked-About Candidates for Yahoo's Huge Vacant Sales Role]]></title>
<link>http://adage.com/article/digital/7-potential-candidates-yahoo-s-huge-vacant-sales-role/240717/</link>
<description><![CDATA[
Who will be the new face of Yahoo in the advertising world? That&#039;s one of the most common questions in ad industry circles these days.



Over the last couple of months, Yahoo has been looking to hire a new exec-VP for its Americas business, with the help of exec search firm Spencer Stuart. This is the job that Ross Levinsohn once held and is espe]]></description>
<pubDate>Fri, 05 Apr 2013 11:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Phil Jackson and AOL Team Up to Punk Twitter]]></title>
<link></link>
<description><![CDATA[
It was the tweet heard round the sports world. And it turns out it was all a stunt.


Yesterday, NBA coaching legend Phil Jackson made what seemed like a grand but bumbling entrance on Twitter:

11 champ;ipnsikp[ ringhs&mdash; Phil Jackson (@PhilJackson11) March 27, 2013


Could the former Bulls and Lakers coach who oversaw so much basketball perfecti]]></description>
<pubDate>Thu, 28 Mar 2013 17:56 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Phil Jackson and AOL Team Up to Punk Twitter]]></title>
<link>http://adage.com/article/digital/phil-jackson-aol-team-punk-twitter/240604/</link>
<description><![CDATA[
It was the tweet heard round the sports world. And it turns out it was all a stunt.


Yesterday, NBA coaching legend Phil Jackson made what seemed like a grand but bumbling entrance on Twitter:

11 champ;ipnsikp[ ringhs&mdash; Phil Jackson (@PhilJackson11) March 27, 2013


Could the former Bulls and Lakers coach who oversaw so much basketball perfecti]]></description>
<pubDate>Thu, 28 Mar 2013 15:42 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[As 'Tech' Company, Yahoo Is Giving Ad Agencies A New Look: The Cold Shoulder]]></title>
<link>http://adage.com/article/digital/ad-agencies-frustrated-yahoo-focuses-energy/240577/</link>
<description><![CDATA[
In the eight-plus months since Marissa Mayer became Yahoo CEO, the company has spent a lot of time trying to win over consumers, new hires and entrepreneurs. Just this week, it continued a months-long acquisition spree in mobile, buying Summly, a mobile news app created by a 17-year-old wunderkind. 


Yet while Marissa Mayer goes on the "Today" sh]]></description>
<pubDate>Thu, 28 Mar 2013 06:30 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[BuzzFeed, Sharethrough Battle to Bring Native Ads to the Masses﻿]]></title>
<link>http://adage.com/article/digital/buzzfeed-sharethrough-battle-bring-native-ads-masses/240516/</link>
<description><![CDATA[

You can have custom content or scale, but can you have both? A pair of players are reigniting the debate.  




Last week BuzzFeed said it&#039;s starting to sell to agencies its own version of an ad network to get more scale for its "native-advertising" posts. 




The BuzzFeed ad network consists of about eight niche sites, such as the Awl and Dealb]]></description>
<pubDate>Tue, 26 Mar 2013 07:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Watch: Spotify to Launch TV Ad Campaign Tonight on 'The Voice']]></title>
<link>http://adage.com/article/digital/spotify-launches-tv-ad-campaign-tonight/240530/</link>
<description><![CDATA[

Spotify&#039;s bid to become a household name across America gets its start tonight.


The digital-music service is rolling out a multiplatform campaign, crafted by Spotify creative agency Droga5, tonight with a 30-second spot during the season premiere of NBC&#039;s "The Voice." Sixty-second versions of the commercial will air tonight during "The Tonight ]]></description>
<pubDate>Mon, 25 Mar 2013 11:34 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Criteo Hires Former LivingSocial COO Eric Eichmann As Chief Revenue Officer]]></title>
<link>http://adage.com/article/digital/criteo-hires-eric-eichmann-chief-revenue-officer/240523/</link>
<description><![CDATA[
Criteo has hired Eric Eichmann as its first chief revenue officer, as the online ad retargeter gets its executive ranks in order ahead of a possible IPO.


Mr. Eichmann will oversee all operations except for tech and product teams for existing revenue streams around retail, travel, and classifieds categories. A different team will oversea revenue ]]></description>
<pubDate>Mon, 25 Mar 2013 07:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Buzzfeed is Building a Native-Advertising Network]]></title>
<link>http://adage.com/article/digital/buzzfeed-building-a-native-advertising-network/240421/</link>
<description><![CDATA[Get ready to see sponsored posts from Buzzfeed on other homepages around the web.


In October, Ad Age reported that Buzzfeed was experimenting with advertising the sponsored content of its advertisers on the homepages of other sites, including The Awl and Demand Media&#039;s Cracked.com. Earlier this month, Forbes reported that news aggregation site Fa]]></description>
<pubDate>Tue, 19 Mar 2013 15:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Chartbeat Aims to Show Publishers If Their Ads Work]]></title>
<link>http://adage.com/article/dataworks/chartbeat-aims-show-publishers-ads-work/240361/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Mon, 18 Mar 2013 09:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[ESPN.com March Madness Ad Wants to Help You Pick Your Bracket]]></title>
<link>http://adage.com/article/media/espn-march-madness-ad-helps-pick-bracket/240390/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 15 Mar 2013 12:45 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Nick Denton Doesn't Want to Talk About Monetizing Gawker's New 'Kinja' Blog Network]]></title>
<link>http://adage.com/article/digital/nick-denton-monetizing-gawker-s-kinja-blog-network/240353/</link>
<description><![CDATA["Gawker admits defeat, tries to replicate Bleacher Report and Huffington Post."


That&#039;s the headline of a PandoDaily article (column? rant?) from earlier this week by Bleacher Report co-founder Bryan Goldberg. In it, Mr. Goldberg talks about changes this week at some Gawker Media sites that saw Gawker expand its Kinja commenting system to let comm]]></description>
<pubDate>Thu, 14 Mar 2013 13:40 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[New York Times Co. Extends 'Ricochet' Ads to Conde Nast, Ad Age and People]]></title>
<link>http://adage.com/article/digital/york-times-extends-ricochet-conde-nast-ad-age/240311/</link>
<description><![CDATA[
Soon a host of publishers will follow the New York Times Co. and allow advertisers to buy specific articles as they are distributed on social networks.

The Times launched the product, called Richochet, last April to let advertisers choose specific articles from a publisher&#039;s archive to bind their ads to for a certain duration. The technology then]]></description>
<pubDate>Wed, 13 Mar 2013 09:00 EDT</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[RebelMouse Wants to Give Publishers Their Native Advertising Fix, For a Price]]></title>
<link>http://adage.com/article/digital/rebelmouse-give-publishers-native-advertising-fix/240239/</link>
<description><![CDATA[

Slowly but surely, social publishing platform RebelMouse is getting adoption from big-name publishers. The Wall Street Journal used it as part of its Davos coverage and Yahoo News embeded it to show off reader videos taken during Winter Storm Nemo.






Rather than create a separate page, big media likes to embed the experience within their own ]]></description>
<pubDate>Fri, 08 Mar 2013 11:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Guess Who's Planning to Spend Big in Mobile? CPG Advertisers]]></title>
<link>http://adage.com/article/digital/guess-planning-spend-big-mobile-cpg-advertisers/240193/</link>
<description><![CDATA[

Historically, advertisers in the consumer packaged-goods category have been late adopters in digital marketing mediums, investing little until they could prove, for example, that digital advertising can indeed sell soap.



The latest trend that CPG advertisers seem ready to latch onto? Mobile advertising.



Two-thirds of CPG advertisers and the]]></description>
<pubDate>Thu, 07 Mar 2013 09:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Time Warner to Spin Off Time Inc.; CEO Laura Lang to Exit]]></title>
<link>http://adage.com/article/media/time-warner-spin-time-ceo-laura-lang-exit/240195/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 06 Mar 2013 17:38 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Thrillist Media Launches 'The Crosby Press' to Finally Solve Content + Commerce Puzzle]]></title>
<link>http://adage.com/article/digital/thrillist-media-launches-crosby-press-finally-solve-content-commerce-puzzle/240178/</link>
<description><![CDATA[

Ever since Thrillist - the young guy&#039;s lifestyle email company - bought the men&#039;s apparel site JackThreads almost three years ago, Thrillist Media Group CEO Ben Lerer has promoted the idea that the future of media is to integrate it with commerce. Nice in theory, but in practice the synergies have been elusive. 

Yes, JackThreads is doing just fi]]></description>
<pubDate>Wed, 06 Mar 2013 11:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Traditional Radio Gets Its 'Second Screen' in SoundHound-Dial Global Partnership]]></title>
<link>http://adage.com/article/media/radio-screen-soundhound-dial-pact/240153/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 05 Mar 2013 09:27 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[John Battelle Steps Back In as Federated Media CEO]]></title>
<link>http://adage.com/article/digital/john-battelle-steps-back-federated-media-ceo/240089/</link>
<description><![CDATA[John Battelle, founder and former CEO of Federated Media, the ad-sales network for independent media properties, is returning to the CEO role, the company announced today. CEO Deanna Brown, who Mr. Battelle hired in 2009 as president of the company, and later became CEO, will be leaving the company.






The announcement comes a few months after M]]></description>
<pubDate>Thu, 28 Feb 2013 15:18 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Facebook Set to Announce Microsoft Atlas Acquisition Tomorrow]]></title>
<link>http://adage.com/article/digital/facebook-set-announce-microsoft-atlas-acquisition-tomorrow/240053/</link>
<description><![CDATA[

Facebook is planning to announce its long-rumored acquisition of Microsoft&#039;s Atlas Solutions division tomorrow, according to two people briefed on the plans. Ad Age reported earlier this month that the deal was imminent. Like all announcements, there is the chance for a delay, but all parties are planning to make the deal public tomorrow.



Whil]]></description>
<pubDate>Wed, 27 Feb 2013 13:19 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Funding Tech Startups -- Good for Agencies, But What About Clients?]]></title>
<link>http://adage.com/article/digital/funding-tech-startups-good-agencies-clients/239970/</link>
<description><![CDATA[

Young digital-media and -marketing firms that have captured millions in venture-capital dollars are turning to  more-conservative but no less interested investors: ad-agency holding companies.  




After decades of buying and merging on Madison Avenue, the likes of Interpublic Group of Cos., WPP, Publicis Groupe and MDC Partners are investing in]]></description>
<pubDate>Wed, 27 Feb 2013 09:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Facebook's Ad Exchange Gives AOL Access, But Google Still Shut Out]]></title>
<link>http://adage.com/article/digital/facebook-s-ad-exchange-aol-access-google-shut/240046/</link>
<description><![CDATA[Facebook has opened the doors of its FBX ad exchange to AOL&#039;s Advertising.com ad network, AOL announced in a blog post today, while one of ad land&#039;s biggest buyers of ad space -- Google -- is still waiting outside the velvet rope.




"We know that advertisers want to include Facebook inventory in their buys &ndash; we&#039;re seeing it on RFPs &ndash; so we&#039;re]]></description>
<pubDate>Tue, 26 Feb 2013 16:56 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Check Out the Five New Video Ad Formats Endorsed By the IAB]]></title>
<link>http://adage.com/article/digital/check-video-ad-formats-endorsed-iab/239995/</link>
<description><![CDATA[


Advertising Age Player
 
 










 
 

brightcove.createExperiences(); 





Over the past two years, one of the ways the Interactive Advertising Bureau has tried to spur increased spending in digital advertising is through its "Rising Stars" program. The initiative sees ad-tech and media firms collaborate to develop ad formats that, at least]]></description>
<pubDate>Mon, 25 Feb 2013 09:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Gawker Scoop Machine Deadspin Raises Sports Reporting Above The Crotch Shot]]></title>
<link>http://adage.com/article/special-report-digital-alist-2013/ad-age-s-digital-a-list-deadspin/239939/</link>
<description><![CDATA[



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<pubDate>Sun, 24 Feb 2013 00:00 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Yahoo Product Exec: Redesigned Home Page Is Only the Beginning]]></title>
<link>http://adage.com/article/digital/yahoo-product-exec-redesigned-homepage-beginning/239935/</link>
<description><![CDATA[Like any product relaunch at a big internet-media business, yesterday&#039;s Yahoo home-page redesign received a bunch of coverage in media circles. The refreshed home page features bigger photos, a newsfeed with increased personalization -- both through automatic and manual means -- and more prominent weather and financial apps along the right rail. Ya]]></description>
<pubDate>Thu, 21 Feb 2013 10:45 EST</pubDate>
<author>Jason Del Rey</author>
</item>
<item>
<title><![CDATA[Marissa Mayer Unveils Yahoo's New Look]]></title>
<link>http://adage.com/article/digital/marissa-mayer-unveils-yahoo-s-work-mobile-ads/239909/</link>
<description><![CDATA[Visit NBCNews.com for breaking news, world news, and news about the economy



Well, Yahoo is starting to look like it&#039;s in the 21st century.



CEO Marissa Mayer unveiled a new look for Yahoo&#039;s home page and mobile sites on the "Today" show this morning, with a cleaner look that is more of a refresh than a complete redesign.



"We wanted it to be]]></description>
<pubDate>Wed, 20 Feb 2013 10:17 EST</pubDate>
<author>Jason Del Rey</author>
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