<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<title><![CDATA[Articles by Ken Wheaton]]></title>
<link>http://adage.com/rss-author.php?id=442</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Ken Wheaton]]></description>
<item>
<title><![CDATA[Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy]]></title>
<link>http://adage.com/article/cmo-strategy/craft-brew-shiner-s-bigger-footprint-include-a-tv-buy/241404/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Tue, 14 May 2013 08:00 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Scam Ads Don't Boost Creativity; They Damage Brands, Hurt Agency Credibility]]></title>
<link>http://adage.com/article/ken-wheaton/advertising-scam-ads-damage-brands-hurt-agency-credibility/240639/</link>
<description><![CDATA[Ken Wheaton


Once again, spec creative work has gotten an agency and its corporate client in trouble. The ridiculous fake ads for the Ford Figo from JWT India led to the firing of at least two people and the automaker spending a good chunk of last week apologizing profusely. 




So how do marketers prevent this from happening to them? Quite simpl]]></description>
<pubDate>Sun, 31 Mar 2013 00:00 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Is (Fake) Twitter Pope the Next Justin Bieber?]]></title>
<link>http://adage.com/article/adages/fake-jorge-bergoglio-twitter-account-climbs-3400-hour/240333/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Wed, 13 Mar 2013 16:30 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Poll: Is 'Salt Sugar Fat' Keeping You Awake at Night?]]></title>
<link>http://adage.com/article/news/poll-salt-sugar-fat-keeping-awake-night/240169/</link>
<description><![CDATA[Perhaps you missed the Feb. 24 issue of The New York Times Magazine that featured a woman eating what looks like a Dorito. Next to the image was a quote from Robert I-San Lin, a former chief scientist for Frito-Lay, that read "I feel so sorry for the public." Below that were the words "Inside the hyperengineered, savagely marketing, addiction-creat]]></description>
<pubDate>Tue, 05 Mar 2013 16:06 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Former Ad Guy Goes Looking for Love in Political Commercial]]></title>
<link>http://adage.com/article/campaign-trail/political-ads-snyder-love-spot/240085/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Thu, 28 Feb 2013 15:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Super Bowl Ad Review: The Good, the Bad, the Clydesdales]]></title>
<link>http://adage.com/article/special-report-super-bowl/super-bowl-ad-review-bud-samsung-tide-stand/239559/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Sun, 03 Feb 2013 00:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[See the Spot: Dunder Mifflin's Scranton-Only Super Bowl Ad]]></title>
<link>http://adage.com/article/special-report-super-bowl/dunder-mifflin-s-scranton-super-bowl-ad/239539/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Thu, 31 Jan 2013 20:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[See the SodaStream Ad Banned from the Super Bowl]]></title>
<link>http://adage.com/article/special-report-super-bowl/sodastream-s-banned-super-bowl-commercial/239486/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Wed, 30 Jan 2013 13:08 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[For a Master Class in Trolling, Just Turn to The New York Times]]></title>
<link>http://adage.com/article/ken-wheaton/york-times-a-master-trolling/239432/</link>
<description><![CDATA[

It&#039;s become fashionable to complain about the state of online "journalism" as various sites do what needs to be done to boost page views and goose the most-emailed list. Even as we envy all that sweet, sweet traffic, we castigate. We roll our eyes at Gawker&#039;s latest hit job on a beloved pop-culture icon. We tut-tut BuzzFeed&#039;s latest slideshow, a ]]></description>
<pubDate>Mon, 28 Jan 2013 00:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Copywriter's Debut Novel a Hilarious, Heartfelt Take on Adland]]></title>
<link></link>
<description><![CDATA[
Every once in a while, a copywriter breaks free from the 16-word shackles of advertising to pen a novel that goes on to commercial or literary success. And everyone is amazed. 

			
What might be more amazing is how rarely it happens. After all, these folks are paid to write. And it&#039;s not for lack of trying. I could build a comfortable apartment o]]></description>
<pubDate>Thu, 17 Jan 2013 14:20 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Copywriter's Debut Novel a Hilarious, Heartfelt Take on Adland]]></title>
<link>http://adage.com/article/adages/truth-advertising-a-hilarious-adland/239252/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Thu, 17 Jan 2013 14:01 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[As Obama Unveils Gun Plans, NRA Calls Him 'Elitist Hypocrite' in Ad]]></title>
<link>http://adage.com/article/media/nra-calls-president-elitist-hypocrite-spot/239221/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 16 Jan 2013 13:27 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Coke Zero Ad Salutes Victorious Alabama Coach Nick Saban]]></title>
<link>http://adage.com/article/adages/coke-ad-salutes-alabama-coach-nick-saban/239052/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 08 Jan 2013 11:32 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[The Advertising Campaigns We Loved in 2012]]></title>
<link>http://adage.com/article/agency-news/advertising-campaigns-loved-2012/238923/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 27 Dec 2012 07:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Kmart Campaign Crashing My Christmas, Ruining Decent Song]]></title>
<link>http://adage.com/article/adages/kmart-campaign-ruins-christmas-grasscut-song/238703/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 11 Dec 2012 11:32 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Behold the Weirdest Marketing Video You'll See Today]]></title>
<link>http://adage.com/article/adages/behold-weirdest-marketing-video-today/238515/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Wed, 28 Nov 2012 12:05 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[New Reality Means Social Issues No Longer Benefit the Republican Brand]]></title>
<link>http://adage.com/article/ken-wheaton/reality-means-social-issues-longer-benefit-republican-brand/238232/</link>
<description><![CDATA[

	
		
			
		
		
			Ken Wheaton
		
	



I&#039;m a registered Republican. I share this not because I want acceptance or rejection, but because I want the following to be taken for what it is  -- not a mental exercise by  someone who doesn&#039;t care, but a suggestion by  someone who does.  




 Less &#039;Mad Men,&#039; more &#039;Modern Family&#039; 



In the wake of  the e]]></description>
<pubDate>Sun, 11 Nov 2012 00:00 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[From Mad Men to Made Men in Bob Garfield's First Novel]]></title>
<link>http://adage.com/article/adages/mad-men-made-men-bob-garfield-s/238219/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Thu, 08 Nov 2012 15:02 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Barack Obama Wins in a Landslide (in Adland Voting)]]></title>
<link>http://adage.com/article/campaign-trail/barack-obama-wins-a-landslide-adland-voting/238149/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 06 Nov 2012 06:03 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[The Ad Age Presidential Poll: Who Will Win on Election Day?]]></title>
<link>http://adage.com/article/campaign-trail/ad-age-presidential-poll-win-election-day/238138/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Mon, 05 Nov 2012 11:20 EST</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Can ING, Timex, Others Stomach Increasing Outrage About NYC Marathon?]]></title>
<link>http://adage.com/article/news/ing-timex-stomach-outrage-nyc-marathon/238115/</link>
<description><![CDATA[UPDATE (6 P.M.):  New York City Mayor Michael Bloomberg announced this evening that  the ING New York City Marathon was canceled. "It is  clear it that  it has become the source of  controversy and division. The marathon has always brought our city together and inspired us with stories of  courage and determination," the mayor said. 



Earlier thi]]></description>
<pubDate>Fri, 02 Nov 2012 13:00 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Video: Swing-State Child Driven to Tears by 2012 Election]]></title>
<link>http://adage.com/article/campaign-trail/video-swing-state-child-driven-tears-2012-election/238062/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Wed, 31 Oct 2012 12:09 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Anti-Romney 'Future Children Project' Misses the Mark]]></title>
<link>http://adage.com/article/campaign-trail/anti-romney-future-children-project-misses-mark/238021/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 30 Oct 2012 15:35 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Clint Eastwood and Bill Clinton Back in Presidential Ad Race]]></title>
<link>http://adage.com/article/campaign-trail/clint-eastwood-bill-clinton-back-presidential-ad-race/237946/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Wed, 24 Oct 2012 14:31 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Poll: Obama Wins Debate, but Last Week's Win Didn't Help Much]]></title>
<link>http://adage.com/article/campaign-trail/poll-obama-wins-debate-week-s-win/237917/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 23 Oct 2012 10:19 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Obama Gets the Job Done in Debate]]></title>
<link>http://adage.com/article/campaign-trail/obama-job-debate/237813/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Wed, 17 Oct 2012 10:59 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[DNC Mocks Romney Tax Plan With Web Trick]]></title>
<link>http://adage.com/article/campaign-trail/dnc-mocks-romney-tax-plan-web-trick/237783/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 16 Oct 2012 11:05 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Want to Get the Most Out of the Debates? Turn Off Social Media]]></title>
<link>http://adage.com/article/viewpoint/debates-turn-social-media/237753/</link>
<description><![CDATA[I tried something crazy two weeks ago. Prior to the first debate between President Barack Obama and Republican challenger Mitt Romney, I put away my computer and phone and watched the entire thing without the so-called benefits of  social media.







	
		
			
		
		
			Ken Wheaton
		
	




Now, anyone who&#039;s spent a day fighting with me on Facebook]]></description>
<pubDate>Sun, 14 Oct 2012 00:00 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Cock of the Halloween Walk: 'Big Bird Costume' Searches up 600%]]></title>
<link>http://adage.com/article/adages/cock-halloween-walk-big-bird-costume-craze/237712/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Thu, 11 Oct 2012 14:41 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
<item>
<title><![CDATA[Obama Camp Releases Big Bird Video; Sesame Workshop Says 'Take It Down']]></title>
<link>http://adage.com/article/campaign-trail/obama-campaign-releases-big-bird-video/237652/</link>
<description><![CDATA[Political advertising and marketing for the 2008 presidential race.]]></description>
<pubDate>Tue, 09 Oct 2012 10:52 EDT</pubDate>
<author>Ken Wheaton</author>
</item>
</channel>
</rss>