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<title><![CDATA[Articles by Jack Neff]]></title>
<link>http://adage.com/rss-author.php?id=4435</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Jack Neff]]></description>
<item>
<title><![CDATA[Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley]]></title>
<link>http://adage.com/article/news/bob-mcdonald-steps-p-g-ceo-replaced-a-g-lafley/241678/</link>
<description><![CDATA[Bob McDonald has stepped down as chairman-CEO of Procter &amp; Gamble Co. to be replaced by his predecessor, A.G. Lafley. Mr. McDonald, in&nbsp;less than four years on the job,&nbsp;saw the company lose ground to key rivals and weather heavy investor criticism.

Despite investor pressure, the timing of the move, which is effective June 30, came as ]]></description>
<pubDate>Thu, 23 May 2013 19:16 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[How Financial Services Firms Are Innovating for Lower-Income Americans]]></title>
<link>http://adage.com/article/news/financial-services-firms-bank-lower-income-americans/239847/</link>
<description><![CDATA[Low-income consumers in the U.S. may not qualify as a developing market per se, but for a financial-services industry that&#039;s spent many of the past several years driving them away, the segment is starting to resemble one. 




American Express, which for decades positioned itself as the most exclusive of credit-card issuers, last year turned its fo]]></description>
<pubDate>Wed, 20 Feb 2013 07:00 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Unilever Sharpens Axe for Razor Launch]]></title>
<link>http://adage.com/article/news/unilever-sharpens-axe-razor-launch/239595/</link>
<description><![CDATA[Unilever is joining forces Energizer Holdings&#039; Schick to launch Axe Razors, taking on mutual rival Procter & Gamble Co.&#039;s Gillette in a category it dominates.



The Axe razor, a new version of Schick&#039;s value-priced Hydro 3 model with Axe&#039;s trademark black styling and packaging, is available in regular and power versions on preorder on Walmart.com ]]></description>
<pubDate>Mon, 04 Feb 2013 15:59 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Can Facebook Crack the CPG Market?]]></title>
<link>http://adage.com/article/digital/facebook-crack-cpg-market/239477/</link>
<description><![CDATA[

Can Facebook crack the consumer-packaged-goods ad market? If so, it could hold the key to the social network&#039;s ultimate success as an advertising medium.



CPG accounted for 12.5% of measured ad spending in 2011, as measured by Kantar Media. But while there are no publicly available data on how much CPG spends on Facebook, the industry likely pu]]></description>
<pubDate>Tue, 29 Jan 2013 17:49 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G's Results Pave Way For Rise In Marketing Spending]]></title>
<link>http://adage.com/article/news/procter-gamble-results-pave-marketing-spend-rise/239410/</link>
<description><![CDATA[Procter & Gamble Co. beat analysts&#039; forecasts and raised full-year guidance on the top and bottom line with results for its fiscal second quarter announced today, allowing for higher marketing spending through the balance of the fiscal year and eliminating need to cut prices much further.



Better-than-expected results in North America -- P&G&#039;s bi]]></description>
<pubDate>Fri, 25 Jan 2013 11:51 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Social-Media Analysis: Pepsi-Bud Super Bowl Mashup Makes Sense]]></title>
<link>http://adage.com/article/special-report-super-bowl/social-media-analysis-finds-pepsi-bud-mashup-makes-sense/239397/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Thu, 24 Jan 2013 15:32 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Nabs Good PR With Veteran Hiring, 'Buy American' Efforts]]></title>
<link>http://adage.com/article/news/walmart-nabs-good-pr-vet-hiring-buy-american-push/239207/</link>
<description><![CDATA[After having been pounded by negative coverage since April for everything from allegedly bribing Mexican officials to its employees supposedly staging a wildcat Black Friday strike, Walmart generated some favorable coverage today by promising to hire veterans and buy more products made in the U.S.



But data from social-media and consumer surveys ]]></description>
<pubDate>Tue, 15 Jan 2013 17:38 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Axe Super Bowl Sweepstakes Offers You a Trip to Space]]></title>
<link>http://adage.com/article/special-report-super-bowl/axe-super-bowl-sweepstakes-offers-a-trip-space/239117/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Thu, 10 Jan 2013 14:29 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Equity Fund Linked to Quicken Loans Buys Seller of Walmart.com Ads]]></title>
<link>http://adage.com/article/media/fund-linked-quicken-loans-buys-triad-retail-media/239089/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 10 Jan 2013 09:00 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[WPP's Kantar Media Acquires AdGooroo, Finally Adding Search to its Purview]]></title>
<link>http://adage.com/article/digital/kantar-s-adgooroo-buy-adds-search-data-measurements/238894/</link>
<description><![CDATA[

WPP&#039;s Kantar Media unit has agreed to acquire AdGooroo, rounding out its measurement of  paid media by  adding capabilities to measure or estimate spending on paid search and digital video, the companies announced today.



Kantar Media North America CEO Terry Kent said in a statement that  the deal will enable a more holistic approach to measure]]></description>
<pubDate>Fri, 21 Dec 2012 08:57 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Nielsen to Buy Arbitron in $1.26 Billion Deal]]></title>
<link>http://adage.com/article/media/nielsen-buy-arbitron-1-26-billion-deal/238820/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 18 Dec 2012 08:56 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[FTC Director Vladeck Stepping Down, Leaving Activist Legacy]]></title>
<link>http://adage.com/article/news/ftc-director-vladeck-stepping-leaving-activist-legacy/238815/</link>
<description><![CDATA[David Vladeck, who led an aggressive approach on privacy, green marketing, health claims and other advertising issues over the past three years, will step down Dec. 31 as director of  the Federal Trade Commission&#039;s Bureau of  Consumer Protection.



The move comes as some advertising-law experts expect FTC Chairman Jon Leibowitz to also step down s]]></description>
<pubDate>Mon, 17 Dec 2012 17:07 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Dunnhumby Launches BzzAgent Dashboard -- With Some Help from Unilever]]></title>
<link>http://adage.com/article/digital/dunnhumby-usa-launches-bzzagent-pulse/238735/</link>
<description><![CDATA[When Dunnhumby bought BzzAgent last year, it wasn&#039;t immediately obvious to the outside world what the synergy would be between a word-of -mouth marketing network and the analytics company behind loyalty programs at Kroger Co. and Macy&#039;s  among others.








Click to view tracking of  reviews






But with the official release of  the analytics d]]></description>
<pubDate>Thu, 13 Dec 2012 10:00 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[ARF Chief Barocci Retires After Leading Rescue of Once-Struggling
 Group]]></title>
<link>http://adage.com/article/news/arf-chief-barocci-retires-leading-rescue-struggling-group/238638/</link>
<description><![CDATA[Bob Barocci is  retiring after nearly a decade of  heading the Advertising Research Foundation, ending a run in which the once-struggling group tripled its size and prodded an often change-resistant industry to embrace or at least consider new methods.



Mr. Barocci, 70, will continue with the group as an executive transition specialist through 20]]></description>
<pubDate>Wed, 05 Dec 2012 17:15 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Amazon More Popular Than Walmart Among Wealthier Americans]]></title>
<link>http://adage.com/article/news/amazon-popular-walmart-wealthier-shoppers/238532/</link>
<description><![CDATA[


	
		
			Walmart America vs. Amazon America
		
	
	
		
		All U.S.
		Household income over $75,000
		Income over $250,000
	
	
		Walmart
		62%
		53%
		33%
	
	
		Amazon
		53%
		60%
		59%
	
	
		Target 
		46%
		54%
		44%
	
	
		
			Percentage of  U.S. adults reporting having shopped at retail brands, either in store or online, over past 12 months.
			So]]></description>
<pubDate>Thu, 29 Nov 2012 10:01 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Each Tweet Is Worth a Condom in Durex Promotion]]></title>
<link>http://adage.com/article/adages/tweet-worth-a-condom-durex-promotion/238465/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Mon, 26 Nov 2012 14:59 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Plans More Cuts in Headcount, Agency Fees, Production]]></title>
<link>http://adage.com/article/cmo-strategy/p-g-plans-cuts-headcount-agency-fees-production/238352/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Thu, 15 Nov 2012 16:16 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Mobile App Will Let Brand Fans Track In-Store Marketing]]></title>
<link>http://adage.com/article/digital/gospotcheck-mobile-app-lets-fans-track-store-marketing/238322/</link>
<description><![CDATA[The big problem with many in-store campaigns is  getting stores to actually carry them out, then knowing which among the tens of  thousands of  stores nationwide actually have done so.



So Sergio Zyman, former Coca-Cola Co. chief marketing officer and longtime marketing consultant and author, is  backing a mobile app called GoSpotCheck, which all]]></description>
<pubDate>Thu, 15 Nov 2012 06:58 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Launches Goodies Co. Social-Powered Subscription Service]]></title>
<link>http://adage.com/article/digital/walmart-launches-goodies-widens-facebook-gift-advice/238291/</link>
<description><![CDATA[Walmart&#039;s Silicon Valley social- and e-commerce-innovation hub may have lost two high-profile leaders this summer, but it continues to crank out projects as it prepares full-scale rollout of  a food-subscription service and a broader application of  its Shopycat gift-recommendation engine. 

The @WalmartLabs unit today is  broadly launching Goodies]]></description>
<pubDate>Wed, 14 Nov 2012 05:00 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Now-Fired Walmart Employees Throw and Drop iPads in Viral Video]]></title>
<link>http://adage.com/article/news/fired-walmart-employees-throw-drop-ipads-viral-video/238270/</link>
<description><![CDATA[



In a testament perhaps to risks of  buying high-priced electronics from Walmart but maybe more so the durability of  Apple packaging, a new viral video shows four employees in the back room of  a Pikeville, Ky., store purportedly throwing and dropping iPad boxes and taking video of  the tablet abuse.





"We&#039;ve seen the video of  several night]]></description>
<pubDate>Mon, 12 Nov 2012 17:09 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Dollar Shave Club Hires Exec With High-End Experience]]></title>
<link>http://adage.com/article/news/dollar-shave-club-taps-adam-weber-top-marketing-exec/238144/</link>
<description><![CDATA[Dollar Shave Club, the venture-financed startup that  aims to solve the problem of  pricey, hard-to-buy razors, has named a new VP-consumer marketing with an extensive background selling some of  the priciest razors around.



Adam Weber comes to Dollar Shave Club after leaving Procter & Gamble Co.&#039;s  high-end Art of  Shaving retail brand in March ]]></description>
<pubDate>Mon, 05 Nov 2012 17:07 EST</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Duracell Brings Charging Stations to Battery Park After Hurricane Sandy]]></title>
<link>http://adage.com/article/news/duracell-brings-charging-stations-battery-park/238078/</link>
<description><![CDATA[Help is  on the way for Battery Park, fittingly enough, from Duracell, as the Procter & Gamble Co. brand decided today to move its disaster-relief community effort to the Lower Manhattan park in the wake of  Hurricane Sandy.



When Bethel, Conn.-based Duracell brand rolled out its Power Forward Community Center two years ago and its Rapid Responde]]></description>
<pubDate>Wed, 31 Oct 2012 18:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Newell Rubbermaid Replaces CMO Ted Woehrle]]></title>
<link>http://adage.com/article/news/newell-rubbermaid-replaces-cmo-ted-woehrle/238008/</link>
<description><![CDATA[

Newell Rubbermaid is  replacing CMO Ted Woehrle after more than five years in the post with Unilever veteran Richard Davies.



The move comes as part of  a broader restructuring of  the company that  was announced today, a little more than 15 months into the CEO tenure of  former top Unilever executive Mike Polk.



Mr. Woehrle, who could not im]]></description>
<pubDate>Fri, 26 Oct 2012 16:44 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Vows Stepped-Up Marketing, Cost Cutting]]></title>
<link>http://adage.com/article/news/p-g-vows-stepped-marketing-cost-cutting/237966/</link>
<description><![CDATA[Procter & Gamble Co. and embattled Chairman-CEO Bob McDonald got some relief today as the company easily hurdled a low bar it had set on earnings, beating its per-share forecast and sending the stock up 3.8% to above the $70 mark for the first time since early 2008.



Even so, P&G delivered a 2% organic sales growth rate that , while at the top en]]></description>
<pubDate>Thu, 25 Oct 2012 11:15 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Despite Work Lauded Onstage at ANA, Three J&J Agencies Lose the Accounts]]></title>
<link>http://adage.com/article/special-report-ana-annual-meeting-2012/work-lauded-ana-j-j-agencies-lose-accounts/237715/</link>
<description><![CDATA[

When is  it bittersweet for an agency to see its work on display from the dais at the Association of  National Advertisers conference? Probably when the agency has just lost the account.



That was the case for three Johnson & Johnson brands featured in an address by  Kim Kadlec, worldwide VP-global marketing group at J&J, speaking today at the ]]></description>
<pubDate>Thu, 11 Oct 2012 15:59 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[How Marketing at P&G Takes Cues From an Election Campaign]]></title>
<link>http://adage.com/article/special-report-ana-annual-meeting-2012/marketing-p-g-takes-cues-election-campaign/237702/</link>
<description><![CDATA[Marketing at Procter & Gamble Co. these days is  like running election campaigns: It requires social-media rapid-response operations and having to recover from the occasional big mistake, Global Brand-Building Officer Marc Pritchard told the Association of  National Advertisers 2012 Masters of  Marketing Conference in Orlando.



The rapid-response]]></description>
<pubDate>Thu, 11 Oct 2012 13:12 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Done with Creative Review, J&J Turns Sights to Global Media Review]]></title>
<link>http://adage.com/article/agency-news/johnson-johnson-sets-sight-global-media-review/237704/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 11 Oct 2012 13:12 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[FTC Issues Final Version of Green Guides]]></title>
<link>http://adage.com/article/news/ftc-issues-final-version-green-guides/237530/</link>
<description><![CDATA[The Federal Trade Commission issued the long-expected final version of  its Green Guides enforcement blueprint in a move aimed at eliminating fuzzy, unsubstantiated or misleading environmental claims.



Advertising-law attorneys saw few big changes from the proposed Green Guides issued two years ago, but said the revised version could require mark]]></description>
<pubDate>Mon, 01 Oct 2012 16:49 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Media Mavens: Sherrill Mane, Interactive Advertising Bureau]]></title>
<link>http://adage.com/article/special-report-media-mavens-2012/media-mavens-sherrill-mane-senior-vp-industry-services-iab/237420/</link>
<description><![CDATA[

Resume: After stints with Westinghouse Broadcasting&#039;s old cable-network division and Nielsen, Sherrill Mane worked 14 years at CNN, first on the TV side, later on TV and CNN.com and ultimately as senior VP-strategy for the news division before joining the IAB as senior VP-industry services five years ago.

Biggest accomplishment: Helping drive th]]></description>
<pubDate>Sun, 30 Sep 2012 00:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Media Mavens: Ilonka Laviz,  Procter & Gamble]]></title>
<link>http://adage.com/article/special-report-media-mavens-2012/media-mavens-ilonka-laviz-procter-gamble/237422/</link>
<description><![CDATA[
Résumé: Ilonka Laviz joined P&G in her native Colombia in finance, before switching to brand management based in Venezuela. After time in fabric care, she moved to feminine care, where she led the launch of  the Naturella brand in Latin American and eventually other regions. Ms. Laviz came to her current role, marketing director-digital brand-bu]]></description>
<pubDate>Sun, 30 Sep 2012 00:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
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