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<title><![CDATA[Articles by Rupal Parekh]]></title>
<link>http://adage.com/rss-author.php?id=4458</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Rupal Parekh]]></description>
<item>
<title><![CDATA[Over Half of Agency Compensation Deals Involve Pay-for-Performance]]></title>
<link>http://adage.com/article/agency-news/half-agency-compensation-deals-involve-pay-performance/241429/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 12 May 2013 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Seven Strong Unions Earn Honorable Mention in Ad Age's Agency-Client Marriages Contest]]></title>
<link>http://adage.com/article/agency-news/7-unions-honored-client-agency-marriage-contest/241096/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 01 May 2013 08:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Publicis Kaplan Thaler and P&G's Charmin Take Silver in Ad Age's Best Agency-Client Marriages Contest]]></title>
<link>http://adage.com/article/agency-news/publicis-kaplan-thaler-p-g-s-charmin-silver-ad-age-s-agency-client-marriages-contest/241097/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 30 Apr 2013 08:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Marketing Community Reacts to Boston Marathon Bombing]]></title>
<link>http://adage.com/article/news/boston-marathon-bombing-shocks-agencies-marketers/240906/</link>
<description><![CDATA[  
The two bombs that ripped through the Boston Marathon, leaving at least three victims dead and at least 130 injured Monday afternoon, also touched the marketing and media community. The explosions led to local ad agencies scrambling to account for staffers in the races, while Twitter served as an information source as many brands went dark for s]]></description>
<pubDate>Mon, 15 Apr 2013 22:28 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Ten Things You Should Know About Sergio Zyman]]></title>
<link>http://adage.com/article/cmo-strategy/ten-things-sergio-zyman/240809/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Wed, 10 Apr 2013 18:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA['Girls' Season Over, Costume Designer Jenn Rogien Takes on Netflix Original]]></title>
<link></link>
<description><![CDATA[

Growing up in Montana in the shadow of Glacier National Park, Jenn Rogien -- who calls herself a true "Rocky Mountain girl" -- could never have been prepared for the Brooklyn hipster aesthetic she&#039;s helped carve out on HBO&#039;s hit series "Girls." In fact, she never could have predicted she&#039;d become a costume designer. 



Ms. Rogien headed east aft]]></description>
<pubDate>Fri, 22 Mar 2013 17:33 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Rewind: 1979 'This Bud's For You' Commercial Featuring Lou Rawls Voiceover]]></title>
<link></link>
<description><![CDATA[
		
		



This week marks the passing of Michael Roarty, the legendary beer marketer and Advertising Hall of Fame member who for four decades oversaw iconic campaigns at Anheuser-Busch. Among them were the beloved "This Bud&#039;s For You" ads.



The theme of this particular spot, which came out in 1979, is to serve as a salute hardworking men and wome]]></description>
<pubDate>Thu, 21 Mar 2013 10:13 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Xbox Brings in New Creative, Digital Firepower]]></title>
<link>http://adage.com/article/agency-news/xbox-brings-creative-digital-firepower/240310/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 12 Mar 2013 18:32 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Stephen Goldblatt Heads from EVB to Mullen]]></title>
<link></link>
<description><![CDATA[

In a well-orchestrated pair of moves, EVB is losing top creative Stephen Goldblatt to Mullen, but he&#039;s being replaced immediately by CP&B&#039;s Steve Babcock. 




			
				
				
				
					Carol Vaziri
					Stephen Goldblatt
				
			



Mr. Goldblatt was recruited by Mullen Chief Creative Officer Mark Wenneker to boost the quality of the digital creat]]></description>
<pubDate>Mon, 11 Feb 2013 11:08 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[How Taylor Swift is Trying to Goose Diet Coke's Facebook Likes]]></title>
<link>http://adage.com/article/digital/taylor-swift-a-mission-diet-coke-s-facebook-likes/239451/</link>
<description><![CDATA[Diet Coke today revealed more details about its partnership with 23-year old singer Taylor Swift, which Ad Age  first reported last week.


The brand announced today that  fans will see a big campaign featuring Ms. Swift break this spring, and noted that  the pop-country crooner will be featured in TV, print and digital ads. Diet Coke referred to h]]></description>
<pubDate>Mon, 28 Jan 2013 16:48 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Would 'Girls' Characters Hannah or Marnie Shop at Urban Outfitters?]]></title>
<link>http://adage.com/article/media/girls-crew-shop-urban-outfitters/239007/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 04 Jan 2013 14:43 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[15 Facts About Waterford Crystal, the Brand That Builds the New Year's Ball]]></title>
<link>http://adage.com/article/news/year-s-eve-facts-waterford-maker-ball/238944/</link>
<description><![CDATA[

For years, Waterford Crystal has been a sponsor of  New Year&#039;s Eve. It&#039;s been a way for the storied brand, founded in 1783 by  a pair of  brothers, George and William Penrose, to smartly extend its reach from your grandmother&#039;s stemware cabinet to a highly publicized media event that  continues to underscore the craftsmanship that  goes into crys]]></description>
<pubDate>Fri, 28 Dec 2012 15:23 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Goodby Silverstein Elevates Veteran Creative Margaret Johnson]]></title>
<link></link>
<description><![CDATA[At a time when there are still few top female creatives in adland, Goodby, Silverstein & Partners is elevating 16-year agency veteran Margaret Johnson. 



			
				
				
				
					
					Margaret Johnson, now Goodby partner
				
			

			 
The executive creative director has been named a partner at the agency. Ms. Johnson is the first female partner ]]></description>
<pubDate>Mon, 10 Sep 2012 13:25 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Progressive CMO Jeff Charney Makes Sure There's No Fruit Bowls in Office Art Collection]]></title>
<link>http://adage.com/article/creativity-50/creativity-50-progressive-cmo-jeff-charney-makes-fruit-bowls-office-art-collection/235869/</link>
<description><![CDATA[What started as a way to spruce up Progressive  &#039;s Cleveland headquarters is  , more than three decades later, an example of   how even a staid insurance company can infuse creativity into its DNA. Progressive   founded a corporate art department in the &#039;80s, followed by   an art education program open to all. "We&#039;re fortunate to have one of   the ]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Editor Franca Sozzani Uses Vogue Italia as Canvas for Social Commentary]]></title>
<link>http://adage.com/article/creativity-50/creativity-50-2012-franca-sozzani-editor-vogue-italia/235776/</link>
<description><![CDATA[The longtime editor of   Vogue Italia sees no reason why fashion and
activism should be at odds, and has unironically used the magazine as
a canvas for social commentary. In the wake of  
the BP spill, Franca Sozzani drenched models and designer duds in oil.
Last year she launched Vogue Curvy, a dedicated section armed with
a cadre of   plus  -size]]></description>
<pubDate>Sun, 08 Jul 2012 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[TBWA's New Approach to Digital: Digital Arts Network]]></title>
<link></link>
<description><![CDATA[
	
	
		
		Just two years after dismantling Agency.com -- its digital agency brand that once was a star in the interactive space -- Omnicom Group&#039;s TBWA is placing its bets on a new approach to meeting clients&#039; ever-growing digital advertising needs. 



TBWA is launching Digital Arts Network, a new umbrella organization to unify the digital special]]></description>
<pubDate>Thu, 21 Jun 2012 15:07 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Don Draper Drops In on Cannes Ad Fest]]></title>
<link></link>
<description><![CDATA[
		
		Although the Cannes advertising festival was already in full swing by the time Sterling Draper Cooper Pryce opened its doors back in the 1960s, we&#039;ve yet to see the boys from our favorite fictional ad agency sipping rose on the Carlton Terrace or leering at the leopard skin-clad mother-daughter prostitute combo. So, until the new Jaguar ad ge]]></description>
<pubDate>Tue, 19 Jun 2012 15:48 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[The Rough Guide to Cannes: What to Know If You're Going]]></title>
<link></link>
<description><![CDATA[

Is la colombe d&#039;or still a great place to take clients for dinner? What&#039;s the best cure for a rosé hangover? To find out, we asked a number of repeat visitors to the Cannes fest  their advice for our "rough guide" to Cannes. Of course, life on the French Riviera isn&#039;t really all that tough. Still, it can be challenging to find off-the-beaten-tra]]></description>
<pubDate>Fri, 15 Jun 2012 13:41 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Publicis' Luxury Retail Effort Is Paris Standby]]></title>
<link></link>
<description><![CDATA[

 

There are few places in the world where one can purchase a jar of marshmallow fluff, a box of Disney-branded pasta, a package of gourmet gold-flecked Pierre Herme macaroons and a tin of Petrossian caviar at the same time.  





			
				
				
				
					
					The store features a large book section.
				
			

			 



But it exists, and the same]]></description>
<pubDate>Wed, 13 Jun 2012 14:46 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Ford Key-Free Technology Can Unlock Your Car and Sign You Into Facebook]]></title>
<link></link>
<description><![CDATA[





Between work and personal emails, bank accounts and social networks such as Facebook, Twitter and Pinterest, it&#039;s not uncommon to have as many as a dozen different sites you log onto and off of throughout the day. Having to remember various passwords leads to log-in fatigue, which is what Ford Europe is trying to cure with a new consumer tech]]></description>
<pubDate>Wed, 13 Jun 2012 11:40 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Check Out This Pinterest Page of 2012 Cannes Predictions]]></title>
<link></link>
<description><![CDATA[

Pinterest has a reputation for recipes and crafts, but one agency creative has concocted a page there that handicaps which campaigns are going to win big at the Cannes Lions International Festival of Creativity later this month.












The page was set up by Dominik Heinrich, a creative director and head of innovation at Agenta agency group ]]></description>
<pubDate>Tue, 05 Jun 2012 13:16 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Women to Watch: Tiffany Coletti Titolo, Dojo]]></title>
<link>http://adage.com/article/special-report-women-to-watch/women-watch-tiffany-coletti-titolo-dojo/235108/</link>
<description><![CDATA[While studying at the Temerlin Advertising Institute at Southern Methodist University in Dallas, Tiffany Coletti Titolo participated in national student ad competitions for Toyota and Bank of   America and helmed the advertising club on campus. Right out of   school, she landed her first agency job, at WPP&#039;s Grey   in San Francisco. 

Many executiv]]></description>
<pubDate>Sun, 03 Jun 2012 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[McCann Staffer Behind Million Hoodie March to Protest Trayvon Martin Slaying]]></title>
<link></link>
<description><![CDATA[Headlines today have been dominated by the outrage and public show of support for the family of Trayvon Martin, a 17-year-old Florida high school student who was shot and killed by a self-appointed neighborhood-watch captain, George Zimmerman. 





President Obama today called the murder of Martin a tragedy, saying that the young African-American ]]></description>
<pubDate>Fri, 23 Mar 2012 17:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Cigna Social-Media Campaign Says Forget New Year's Resolutions]]></title>
<link>http://creativity-online.com/news/cigna-socialmedia-campaign-says-forget-new-years-resolutions/231834</link>
<description><![CDATA[

It&#039;s well-known that old habits die hard, and so at this time of year -- when most weight-loss companies and gyms are urging people to clean up their diet and shed holiday pounds -- one company is going against the grain.


In a social media campaign that launches this week by Interpublic Group of Cos.&#039; Hill Holliday, health insurer Cigna introdu]]></description>
<pubDate>Fri, 30 Dec 2011 10:53 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Giant Claw Game Promotes New Chevy Sonic]]></title>
<link>http://creativity-online.com/news/giant-claw-game-promotes-new-chevy-sonic/231754</link>
<description><![CDATA[
We&#039;ve all played the classic "claw" arcade game, usually in vain, wasting countless quarters 
trying to lift plastic-wrapped plush toys that slip out of the claw&#039;s grip. But what if you were 
able to use one that worked to get real prizes--like a snowboard, a vacation or even a car? 








That&#039;s the idea behind a first-of-its kind outdoor promo]]></description>
<pubDate>Fri, 23 Dec 2011 12:53 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Ogilvy Wins Global Philips Creative]]></title>
<link>http://adage.com/article/agency-news/ogilvy-wins-global-philips-creative/231538/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 13 Dec 2011 09:26 EST</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Letters From the Booming Markets of Mexico, Indonesia, South Korea, Turkey]]></title>
<link>http://adage.com/article/news/live-booming-mexico-indonesia-south-korea-turkey-markets/230459/</link>
<description><![CDATA[
With many of                        the old-world economies in various states of                        turmoil, it&#039;s no wonder that                        marketers and investors are looking for the next big thing. The BRIC countries (Brazil, Russia, India and China) certainly haven&#039;t lost their economic luster, but the spotlight is              ]]></description>
<pubDate>Sun, 16 Oct 2011 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
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