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<title><![CDATA[Articles by Anita Chang Beattie]]></title>
<link>http://adage.com/rss-author.php?id=4529</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Anita Chang Beattie]]></description>
<item>
<title><![CDATA[Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk]]></title>
<link>http://adage.com/article/global-news/young-ogilvy-china-staffer-s-death-raises-issue-overwork/241500/</link>
<description><![CDATA[

A 24-year-old Ogilvy PR employee in Beijing has died after suffering a heart attack while at his desk. Ogilvy China confirmed the young man, Gabriel Li, passed away suddenly, but local media reports that followed -- saying his death was caused by overwork -- have not been substantiated.


According to a Beijing Times newspaper&#039;s account, Mr. Li l]]></description>
<pubDate>Thu, 16 May 2013 09:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Dentsu Unveils Plan to Boost Growth in Markets Outside Japan]]></title>
<link>http://adage.com/article/agency-news/dentsu-unveils-plan-boost-growth-markets-japan/241454/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 14 May 2013 09:45 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Why Local Digital Advertising Agencies Have Upper Hand in China]]></title>
<link>http://adage.com/article/global-news/local-digital-ad-agencies-upper-hand-china/241010/</link>
<description><![CDATA[International agencies dominate many aspects of China&#039;s marketing industry, but when it comes to digital, local players have the upper hand -- an edge that puts them squarely in the M&A crosshairs.



One reason local players have thrived is the country&#039;s unique internet ecosystem. Global platforms like Facebook, Twitter and YouTube are blocked by ]]></description>
<pubDate>Mon, 29 Apr 2013 11:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Is the World Ready to Buy a Car Made in China?]]></title>
<link>http://adage.com/article/global-news/world-ready-buy-a-car-made-china/241004/</link>
<description><![CDATA[

Qoros, a new automaker from China, is aiming to be the first Chinese car brand accepted on an international level. And it plans to do so by rethinking the traditional auto-marketing standard -- speed and open roads -- and creating a practical, more "social" vehicle suited to urban life.










Unlike other Chinese car companies, typically know]]></description>
<pubDate>Sun, 21 Apr 2013 00:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[After JWT's Ford Figo Fiasco, Leo Burnett Pulls Winning Ads From India Awards Show]]></title>
<link>http://adage.com/article/global-news/leo-burnett-withdraws-winning-ads-india-awards-show/240794/</link>
<description><![CDATA[Ad fakery has another global agency in the hot seat as Leo Burnett pulled two winning Tata radio spots at Goafest after a public back-and-forth between agency, client and festival. 

 

In the latest controversy over scam ads at India&#039;s Goafest Abby ad awards, Leo Burnett asked to withdraw two radio spots for Tata Salt Lite after they each snagged ]]></description>
<pubDate>Wed, 10 Apr 2013 12:30 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Five Foreign TV Shows That Could Make Their Way to the U.S.]]></title>
<link>http://adage.com/article/global-news/foreign-tv-shows-make-u-s/240722/</link>
<description><![CDATA[


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Unusual TV formats, like the dangerous celebrity diving behind this season&#039;s "Splash," often launch in Europe or Japan before finding their way to the U.S. Here&#039;s the next crop of possible]]></description>
<pubDate>Wed, 10 Apr 2013 07:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[After JWT's Ford Figo Fiasco, Leo Burnett Pulls Winning Ads From India Awards Show]]></title>
<link></link>
<description><![CDATA[Ad fakery has another global agency in the hot seat as Leo Burnett pulled two winning Tata radio spots at Goafest after a public back-and-forth between agency, client and festival. 

 

In the latest controversy over scam ads at India&#039;s Goafest Abby ad awards, Leo Burnett asked to withdraw two radio spots for Tata Salt Lite after they each snagged ]]></description>
<pubDate>Wed, 10 Apr 2013 01:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Why China Obsesses Over 'The Walking Dead']]></title>
<link>http://adage.com/article/global-news/china-obsessing-walking-dead/240725/</link>
<description><![CDATA[


Zombie apocalypse, it seems, has universal appeal. 









AMC&#039;s "The Walking Dead" is hugely popular in the United States, but it&#039;s also proven a niche hit on China&#039;s leading online video site, Youku. It has more than 100 million views for the recently concluded third season -- an average of 6.8 million views per episode. Though that&#039;s a smal]]></description>
<pubDate>Tue, 09 Apr 2013 07:30 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[China's Favorite Foreign Celebs: From Audrey Hepburn to Nicolas Cage]]></title>
<link>http://adage.com/article/global-news/favorite-celebrities-china-kobe-nicolas-cage/240652/</link>
<description><![CDATA[
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It&#039;s probably not a huge surprise to learn that Kobe Bryant is a top foreign celebrity among consumers in basketball-crazy China.



But what about Audrey Hepburn and Michael Jackson? Or Nicolas Cage and Arnold Schwarzenegger? According to a stud]]></description>
<pubDate>Tue, 02 Apr 2013 05:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Major China Websites Plan Blackout To Mark Earth Hour]]></title>
<link></link>
<description><![CDATA[Several major Chinese websites will "go dark" in observation of Earth Hour this Saturday night, as homes and businesses around the world turn off lights for an hour to promote energy conservation.
			

It&#039;s an idea developed by BBH China for World Wildlife Fund China. Johnny Tan, BBH China&#039;s executive creative director, said the project stemmed fro]]></description>
<pubDate>Fri, 22 Mar 2013 12:05 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Major China Websites Plan Blackout To Mark Earth Hour]]></title>
<link>http://adage.com/article/global-news/major-china-websites-plan-blackout-mark-earth-hour/240465/</link>
<description><![CDATA[Several major Chinese websites will "go dark" in observation of Earth Hour this Saturday night, as homes and businesses around the world turn off lights for an hour to promote energy conservation.


It&#039;s an idea developed by BBH China for World Wildlife Fund China. Johnny Tan, BBH China&#039;s executive creative director, said the project stemmed from a]]></description>
<pubDate>Thu, 21 Mar 2013 15:43 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Can Sultry Sell in Thailand? Makeup Marketer To Find Out]]></title>
<link>http://adage.com/article/global-news/advertising-asian-women-norms-shift-sweet-sultry/240422/</link>
<description><![CDATA[In modern-day Asia, traditional attitudes toward women and their roles in society are common. Cosmetics advertising often portrays women as sweet and cute, reinforcing age-old stereotypes.

A Thai skincare and cosmetics retailer challenged those cultural norms with a campaign built around a murder-mystery, appealing to women who would prefer to be ]]></description>
<pubDate>Tue, 19 Mar 2013 17:32 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[JWT Agency Tries 'Happiness' Mobile App to Track Employee Morale]]></title>
<link></link>
<description><![CDATA[How can an agency communicate better internally? How should management gauge employee satisfaction in the mobile age? Is there an efficient way to leverage the social media influence of the agency&#039;s own staff?
			
				
				
				
					
					Happiness App moods
				
			

For a WPP Group-owned digital shop in Indonesia, the answer is a newly-launched,]]></description>
<pubDate>Fri, 15 Mar 2013 10:53 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[JWT Agency Tries 'Happiness' Mobile App to Track Employee Morale]]></title>
<link>http://adage.com/article/global-news/jwt-agency-happiness-app-track-employee-morale/240338/</link>
<description><![CDATA[

How can an agency communicate better internally? How should management gauge employee satisfaction in the mobile age? Is there an efficient way to leverage the social media influence of the agency&#039;s own staff?






For a WPP Group-owned digital shop in Indonesia, the answer is a newly-launched, in-house mobile "Happiness App." According to Kevin]]></description>
<pubDate>Fri, 15 Mar 2013 10:30 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[How Chicken Poetry Is Helping KFC Recover From China Scandal]]></title>
<link>http://adage.com/article/global-news/chicken-poetry-helping-kfc-recover-china-scandal/240319/</link>
<description><![CDATA[Following the launch of "Operation Thunder" and a chicken-themed poetry contest, fast feeder KFC appears to be recovering from a food safety crisis in its most important market.


Parent company Yum Brands announced this week that same-restaurant sales in China were down 20% in January and February 2013, better than the 25% plunge previously foreca]]></description>
<pubDate>Wed, 13 Mar 2013 12:00 EDT</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Great Wall Succeeds in China's Auto Market With Starter SUV]]></title>
<link>http://adage.com/article/global-news/great-wall-succeeds-china-auto-biz-starter-suv/240103/</link>
<description><![CDATA[

China is the world&#039;s largest car market, and it&#039;s dominated by foreign brands. But among local automakers, Great Wall Motors stands out for a business strategy that illustrates the old adage about keeping it simple. 




Great Wall came onto the scene as automakers were churning out sedans, by far the most popular type of vehicle among Chinese co]]></description>
<pubDate>Tue, 05 Mar 2013 10:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Can Huawei's Latest Branding Campaign 'Make It Possible'?]]></title>
<link>http://adage.com/article/global-news/huawei-slatest-branding-campaign-makit/240032/</link>
<description><![CDATA[Chinese telecoms giant Huawei, recently ranked as the world&#039;s third-largest smartphone maker, kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona this week. 

With the tagline "Make it Possible," the campaign unveiled at the world&#039;s largestcmobile phone trade show supports Huawei&#039;s line of Ascend smartp]]></description>
<pubDate>Tue, 26 Feb 2013 10:59 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[China's Fast-Growing WeChat Shakes Up Weibo. Could It Jump to the U.S.?]]></title>
<link>http://adage.com/article/digital/chinese-mobile-app-wechat-shake-shakes-social-crm/239938/</link>
<description><![CDATA[

Move over, Weibo. Here comes WeChat. 



Weibo, China&#039;s microblogging platform that&#039;s a hybrid of Twitter and Facebook, was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it&#039;s amassed in just two years. 




"Everyone is using WeChat, so marketers are wondering how can th]]></description>
<pubDate>Sun, 24 Feb 2013 00:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Dentsu Sells Remaining Stake In Publicis Groupe Back To French Agency Company]]></title>
<link>http://adage.com/article/global-news/dentsu-ups-income-forecast-selling-publicis-shares/239831/</link>
<description><![CDATA[

Dentsu Inc. announced that  it has sold its remaining 1.85% stake in Publicis Groupe  back to Publicis, with the resulting cash injection causing the Japanese agency company to revise its earnings forecast for the fiscal year ending March 31, 2013.


Dentsu now expects net income to be up 28.5%.  Last week it repeated an earlier projection that  ]]></description>
<pubDate>Fri, 15 Feb 2013 11:06 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Dentsu Reports Revenue Growth of 4.5% For First 9 Months]]></title>
<link>http://adage.com/article/global-news/dentsu-reports-revenue-growth-4-5-9-months/239698/</link>
<description><![CDATA[
Slowing growth in emerging markets like China and the prolonged European debt crisis contributed to financial results slightly lower than expectations for the nine-month period ended Dec. 31, 2012, Dentsu Inc. said.


The Japanese agency company gave no update when its pending $4.9 billion acquisition of  London-based media and digital network Aeg]]></description>
<pubDate>Fri, 08 Feb 2013 10:22 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[McGarryBowen Co-founder Stewart Owen Leaving the Agency]]></title>
<link>http://adage.com/article/agency-news/mcgarrybowen-founder-stewart-owen-leaving-agency/239645/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 08 Feb 2013 09:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Budweiser Will Greet Chinese New Year In Times Square This Weekend]]></title>
<link>http://adage.com/article/global-news/budweiser-greet-chinese-year-times-square/239661/</link>
<description><![CDATA[
Budweiser is bringing Chinese New Year to Times Square starting on Saturday with a campaign to usher in the Year of the Snake dubbed "Celebrate Chinese New Year Around The World."
 
A TV commercial [below], already airing in China, features fashionable urbanites from Beijing to New York to Paris, counting down with Budweisers in hand.  It&#039;s not ex]]></description>
<pubDate>Thu, 07 Feb 2013 11:15 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Pepsi Films Minimovie for Chinese New Year Push]]></title>
<link>http://adage.com/article/global-news/pepsi-films-minimovie-chinese-year-push/239554/</link>
<description><![CDATA[

PepsiCo is betting big on Chinese New Year, marking the most important date on China&#039;s marketing calendar with a multibrand campaign featuring a 22-minute movie, a karaoke-ready theme song and even a special hand gesture. 




"Bring Happiness Home" centers on a busload of travelers stranded by a snowstorm on their way home for the holiday. They ]]></description>
<pubDate>Tue, 05 Feb 2013 06:58 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[What It Could Take to Get China to Love Football]]></title>
<link>http://adage.com/article/global-news/china-love-football/239428/</link>
<description><![CDATA[

Leading the charge to recruit NFL fans in China is Managing Director Richard Young, a longtime American expat. He&#039;s focused on potential adopters: the 39 million men in 19 key cities who are interested in sports. The league counts 3 million avid Chinese fans and aspires to be a Top 10 sport among males in the country&#039;s tier-one cities by 2020. NF]]></description>
<pubDate>Mon, 28 Jan 2013 00:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Chinese Crackdown on Corruption Shakes up Luxury Gifting]]></title>
<link>http://adage.com/article/global-news/chinese-crackdown-corruption-shakes-luxury-gifting/239235/</link>
<description><![CDATA[Rolex watches and a pricey liquor popular for toasting with at banquets are no longer top brands for gifting among China&#039;s wealthiest consumers, according to a new survey, reflecting in part the impact of a government crackdown on corruption.

The "Chinese Luxury Consumer Survey 2013" underscores the nuances of luxury marketing in China and the imp]]></description>
<pubDate>Thu, 17 Jan 2013 11:58 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Censorship and China's Media Scene: What Marketers Need to Know]]></title>
<link>http://adage.com/article/global-news/censorship-china-media-marketers/239187/</link>
<description><![CDATA[

A controversy over intrusive government censorship at a Chinese newspaper with an independent streak last week raised questions about the status of media controls in the country. Though there is little direct correlation between government censorship and marketing, brands should consider how related fallout may impact communication strategies.


]]></description>
<pubDate>Tue, 15 Jan 2013 11:05 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[China's New Leaders No Threat to Ads]]></title>
<link>http://adage.com/article/global-news/china-s-leaders-threat-ads/239142/</link>
<description><![CDATA[

The marketing industry will be looking to China&#039;s new leaders to continue to push policies that spur urbanization and domestic consumption. 




Incoming President Xi Jinping, Premier Li Keqiang and several other top leaders in the administration cut their teeth in booming coastal areas, where foreign investment was an important factor in the loc]]></description>
<pubDate>Sun, 13 Jan 2013 00:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[WPP Faces Steep Challenge After Winning Huawei Branding Account]]></title>
<link>http://adage.com/article/global-news/wpp-faces-steep-challenge-winning-huawei-branding-account/238778/</link>
<description><![CDATA[

WPP has come out on top in a hard-fought pitch to handle global corporate branding for Chinese telecom giant Huawei. Now comes the harder part: molding the public image of  a $32 billion business that  the U.S. Congress has branded a threat to national security. 




"Huawei has to conquer this prejudice held in many developed markets against "ma]]></description>
<pubDate>Tue, 18 Dec 2012 15:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[McGarryBowen Opens Shanghai Office as First Asia Foothold]]></title>
<link></link>
<description><![CDATA[
	
	
		
		McGarryBowen is expanding into Asia for the first time, launching a Shanghai office that top management wants to serve as an incubator for ideas exported to other markets around the world.
			
				
				
				
					
					Andy Ho
				
			
 
			 

 
"Being a true global marketer is not necessarily [using] just what originates in Western Europ]]></description>
<pubDate>Mon, 10 Dec 2012 15:36 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
<item>
<title><![CDATA[Catching the Eye of the Chinese Shopper]]></title>
<link>http://adage.com/china/article/china-news/catching-the-eye-of-the-chinese-shopper/238657/</link>
<description><![CDATA[China is the worlds largest market.  Stay up on Chinese marketing and advertising news with AdAge China.]]></description>
<pubDate>Sun, 09 Dec 2012 00:00 EST</pubDate>
<author>Anita Chang Beattie</author>
</item>
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