<![CDATA[Articles by Jon Steinberg]]> http://adage.com/rss-author.php?id=4532 en-us 120 <![CDATA[Having a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago]]> http://adage.com/article/digitalnext/a-mobile-strategy-a-laptop-strategy-20-years-ago/238445/ Wed, 21 Nov 2012 13:50 EST Jon Steinberg <![CDATA[How Content Is Really Shared: Close Friends, Not 'Influencers']]> http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/ Wed, 07 Mar 2012 10:55 EST Jon Steinberg <![CDATA[Ads Must Reach for Content that Aspires to Bigger Ideas]]> http://adage.com/article/digitalnext/ads-reach-content-communicates-bigger-ideas/232684/ Mon, 13 Feb 2012 13:47 EST Jon Steinberg <![CDATA[No One Wants Polish, They Want Real]]> http://adage.com/article/digitalnext/polish-real/231392/ Tue, 06 Dec 2011 13:30 EST Jon Steinberg