<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<title><![CDATA[Articles by Shareen Pathak]]></title>
<link>http://adage.com/rss-author.php?id=4542</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Shareen Pathak]]></description>
<item>
<title><![CDATA[Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines]]></title>
<link>http://adage.com/article/agency-news/coke-s-attempt-unite-indians-pakistanis/241561/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 20 May 2013 11:30 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines]]></title>
<link></link>
<description><![CDATA[
Coca-Cola&#039;s long experimented with its vending machines, trying to make them more 
technologically advanced than the average soda-spitter-outer.





In the past, they&#039;ve been known to give you a beverage only if you give them a hug, 
or if you dance or sing in front of them. Now, the beverage giant is attempting a 
much loftier goal: world peace.]]></description>
<pubDate>Mon, 20 May 2013 07:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA['America's Funniest Home Videos' Now Available for Brands]]></title>
<link>http://adage.com/article/media/america-s-funniest-home-videos-brands/241443/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 14 May 2013 06:30 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[R/GA Wins Best of Show and Interactive Agency of the Year at One Show Interactive]]></title>
<link></link>
<description><![CDATA[
R/GA New York earned another nod on the awards circuit this year, picking up the 
interactive agency of the year award -- a new distinction -- at the One Show Interactive, 
held Friday night at Terminal 5 in New York City. The agency also won the Best of Show 
for its work for Nike+ Fuelband.









The agency of the year award is a new honor de]]></description>
<pubDate>Fri, 10 May 2013 20:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Metro's 'Dumb Ways to Die' Wins McCann Melbourne Best in Show at the One Show]]></title>
<link></link>
<description><![CDATA[
"Dumb Ways to Die," the super-viral, animated video for the Australian Metro that 
featured cute characters dying in spectacularly stupid ways, earned McCann 
Melbourne Best of Show honors at the One Show awards, announced Wednesday night at Lincoln Center&#039;s Alice Tully Hall in New 
York City.









The campaign won a Gold in the public service]]></description>
<pubDate>Wed, 08 May 2013 21:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About The Martin Agency's Joe Alexander]]></title>
<link>http://adage.com/article/agency-news/things-joe-alexander/241355/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 08 May 2013 14:30 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About The Martin Agency's Joe Alexander]]></title>
<link></link>
<description><![CDATA[A long time ago, famed copywriter and Fallon McElligott co-founder Tom McElligott told then-junior copywriter Joe Alexander, to just put his head down, and make ads. He listened. 

For the last 20 years, Mr. Alexander -- who today is the chief creative officer of The Martin Agency-- has been very busy creating ads, in fact. Under his leadership, th]]></description>
<pubDate>Wed, 08 May 2013 12:43 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[There's a New Title in the Creative Department: XCD]]></title>
<link></link>
<description><![CDATA[
Crispin Porter & Bogusky&#039;s cognitive anthropologists have company when it comes to unusual 
agency titles. The shop has rehired Brian Skahan in the newly created position of "XCD," 
where he will lead digital projects across clients. Ivan Perez-Armendariz, chief digital officer 
at the shop, explained: "For a long time, CDs have come from two back]]></description>
<pubDate>Tue, 07 May 2013 12:39 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA['Recipeace' Luncheon Between Muslims and Jews Wins Best of Show at One Show Design]]></title>
<link></link>
<description><![CDATA[
Leo Burnett Chicago&#039;s "Recipeace" won the Best of Show honors at this year&#039;s One 
Show Design Awards, presented Monday in New York City. The campaign, which brought 
together Muslim and Jewish organizations over lunch to discuss conflict in the Middle 
East, helped to open minds between the groups. The initial lunch led to other similar events hel]]></description>
<pubDate>Mon, 06 May 2013 15:58 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Target Builds Life-Size 'Dollhouse' Inside Grand Central]]></title>
<link></link>
<description><![CDATA[
The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home decor line.





Created via agency Deutsch, Los Angeles, the 1,600-square-foot installation is made up of interlocking 4-by-8 panels that were fitted together in jus]]></description>
<pubDate>Mon, 06 May 2013 11:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Target Builds Life-Size 'Dollhouse' Inside Grand Central]]></title>
<link>http://adage.com/article/media/target-builds-life-size-dollhouse-inside-grand-central/241289/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 06 May 2013 11:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Delta Launches T4 at JFK With 'Pop Up' Terminal, Personalized Billboards]]></title>
<link></link>
<description><![CDATA[
David Buckner, a three-million-miler, and a Diamond Delta Sky Miles Medallion member, is 
going to see his own face, along with the words, "Thank you, David Buckner," next 
time he&#039;s boarding a Delta plane.




The plaque -- which will be placed near the boarding gates -- is part of an ambitious campaign by Delta Airlines to launch its $1.4 billio]]></description>
<pubDate>Fri, 03 May 2013 12:21 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Agencies Ready for the 'Year of Experiential']]></title>
<link>http://adage.com/article/agency-news/agencies-ready-year-experiential/241187/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 02 May 2013 11:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Watch Your Domino's Pizza Being Made On Live Webcam]]></title>
<link>http://adage.com/article/creativity-pick-of-the-day/watch-domino-s-pizza-made-live-webcam/241223/</link>
<description><![CDATA[




Domino&#039;s customers can already track the progress of their pizza orders with Domino&#039;s Tracker, but now some can watch them being made live via a webcam, too. 

In a pilot program being launched today, Domino&#039;s has added a live video feed to Tracker, so that customers at a store in Salt Lake City, Utah, can watch pizzas being made from scratch.]]></description>
<pubDate>Wed, 01 May 2013 16:40 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign]]></title>
<link>http://adage.com/article/news/fanta-launches-play-fanta-a-global-graphic-push/241209/</link>
<description><![CDATA[

Fanta is launching global campaign that is designed to make the world a little more playful.



Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a m]]></description>
<pubDate>Wed, 01 May 2013 13:45 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About AKQA's Rei Inamoto]]></title>
<link>http://adage.com/article/agency-news/things-akqa-s-rei-inamoto/241205/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 01 May 2013 13:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Creative Artists Agency Doesn't Sell Ads, Hosts a NewFront Anyway]]></title>
<link>http://adage.com/article/special-report-tv-upfront/caa-holds-unofficial-newfront/241204/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Wed, 01 May 2013 11:38 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About Rei Inamoto]]></title>
<link></link>
<description><![CDATA[ 

Rei Inamoto is behind some of the most innovative and varied projects in adland today, from building out Delta Airlines&#039; travel apps to leading the charge on Future Lions, the Cannes seminar that features some of the best student work in the world. He&#039;s also a prolific figure in the industry: He was named to the Creativity 50 last year, and hono]]></description>
<pubDate>Wed, 01 May 2013 10:43 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Tribal DDB is the Webby Awards' 2013 Agency of the Year]]></title>
<link></link>
<description><![CDATA[
The Webby Awards have named Tribal DDB Worldwide their 2013 Webby Agency of 
the year. The award is presented to the shop that wins the most Webbys and is 
nominated most across all categories. Tribal DDB had won seven awards, as well as 
one People&#039;s Voice Award and 10 nominations, for work like McDonald&#039;s new 
transparency play "Our Food. Your Q]]></description>
<pubDate>Tue, 30 Apr 2013 13:58 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign]]></title>
<link></link>
<description><![CDATA[

Fanta is launching global campaign that is designed to make the world a little more playful.



Created by agency Ogilvy & Mather, the campaign, dubbed "Play Fanta," has as its cornerstone a digital graphic novel that has embedded within it playable content aimed at teens. "Saving the Source" tells the story of a group of teenagers who are on a m]]></description>
<pubDate>Fri, 26 Apr 2013 12:43 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Agencies Ready for the 'Year of Experiential']]></title>
<link></link>
<description><![CDATA[
Some call it stunt marketing. Others term it experiential marketing. But whatever name you use, it&#039;s hot.



Evidence Sid Lee Entertainment, headed by Joanne Fillion, a former creative director at Cirque du Soleil. The unit will develop consumer experiences for the agency&#039;s and other clients. Cirque du Soleil is a stakeholder in Sid Lee and "there]]></description>
<pubDate>Fri, 26 Apr 2013 12:43 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Ahhhh! Coke Launches 61 Unique Websites For Teen-Focused Campaign]]></title>
<link></link>
<description><![CDATA[
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.



The move is part of the company&#039;s overall ad strategy for the year, "The Ahh Effect," created by Wieden & Kennedy Portland. The idea is to makes the drink itself the focus of the creative work -]]></description>
<pubDate>Tue, 23 Apr 2013 14:50 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Aahhhh! Coke Launches 61 Unique Websites For Teen-Focused Campaign]]></title>
<link>http://adage.com/article/digital/aah-coke-launches-61-web-sites-teen-focused-campaign/241047/</link>
<description><![CDATA[
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.



The move is part of the company&#039;s overall ad strategy for the year, "The Ahh Effect," created by Wieden & Kennedy Portland. The idea is to makes the drink itself the focus of the creative work -]]></description>
<pubDate>Tue, 23 Apr 2013 11:42 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Check Out This Ridiculously Long Ad Running on Indian TV]]></title>
<link>http://adage.com/article/agency-news/check-ridiculously-long-ad-running-indian-tv/240991/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 19 Apr 2013 14:00 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[The Evian Babies Return With Stylish Dance Routines]]></title>
<link>http://adage.com/article/digital/evian-babies-return-stylish-dance-routines/240983/</link>
<description><![CDATA[







Evian is  bringing back the dancing tots. "Baby & Me," a new film from the brand, created by  BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of  himself looking back at him. When he finds a full-length mirror, he starts dancing, and so does the baby. Other passersby find the same thing hap]]></description>
<pubDate>Fri, 19 Apr 2013 10:50 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Veteran DP Rodrigo Prieto Steps Into Director's Chair for 'Likeness']]></title>
<link></link>
<description><![CDATA[


Having proven his mettle as a cinematographer, Rodrigo Prieto is turning his hand to 
directing.  The veteran DP, who has photographed notable films like Ang Lee&#039;s "Brokeback 
Mountain" and Alejandro Gonzalez Inarritu&#039;s "21 Grams," as well as standout spots like W+K&#039;s 
P&G Olympics spot "Best Job," has stepped behind the director&#039;s chair on "Lik]]></description>
<pubDate>Fri, 19 Apr 2013 09:03 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[How Google Creative Lab Links Product to Stellar Storytelling]]></title>
<link></link>
<description><![CDATA[How does Google manage to do some of the most creative advertising around? 

Robert Wong, chief creative officer at Google Creative Lab, the internal agency responsible for most of Google&#039;s product marketing, told attendees at the Advertising Age Digital Conference Wednesday that it&#039;s a combination of understanding the company&#039;s own culture and sto]]></description>
<pubDate>Thu, 18 Apr 2013 11:17 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[How Google Creative Lab Links Product to Stellar Storytelling]]></title>
<link>http://adage.com/article/special-report-digital-conference/google-creative-lab-links-product-stellar-storytelling/240940/</link>
<description><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></description>
<pubDate>Thu, 18 Apr 2013 06:30 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About Tor Myhren]]></title>
<link>http://adage.com/article/agency-news/things-tor-myhren/240930/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 17 Apr 2013 12:30 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
<item>
<title><![CDATA[Six Things You Didn't Know About Tor Myhren]]></title>
<link></link>
<description><![CDATA[
Grey New York president and chief creative officer Tor Myhren is widely credited as one of the 
forces that turned the WPP agency around, thanks to a financially savvy baby, some imaginative 
scenarios for DirecTV and a steady stream of new business. 




But as always, it&#039;s the things that don&#039;t get reported that are more interesting. Below, we o]]></description>
<pubDate>Wed, 17 Apr 2013 10:40 EDT</pubDate>
<author>Shareen Pathak</author>
</item>
</channel>
</rss>