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<title><![CDATA[Articles by Clara Shih]]></title>
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<description><![CDATA[Articles by Clara Shih]]></description>
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<title><![CDATA[What's a 'Like' Worth? Ask Facebook's Graph Search]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/</link>
<description><![CDATA[








Clara Shih





"How many &#039;likes&#039; do you have?" Until very recently, skeptics argued that social marketers were obsessed with building social media followings while unable to articulate the value of a fan.


Well, that changes with Facebook Graph Search, which will make the ROI of a Facebook following as easy to measure as SEO efforts on G]]></description>
<pubDate>Thu, 14 Feb 2013 09:52 EST</pubDate>
<author>Clara Shih</author>
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<title><![CDATA[The Original Social Networker? Your Insurance Agent]]></title>
<link>http://adage.com/article/digitalnext/original-social-networker-insurance-agent/238298/</link>
<description><![CDATA[








Clara Shih










Insurance agents are the most natural "social networkers" on the planet. They were educating clients, investing in long-term relationships and growing their businesses through word-of -mouth referrals long before social, mobile and digital technologies existed.




  It therefore came as no surprise when the Intern]]></description>
<pubDate>Wed, 14 Nov 2012 10:00 EST</pubDate>
<author>Clara Shih</author>
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<title><![CDATA[Three Key Steps to Local Success With Social Media]]></title>
<link>http://adage.com/article/digitalnext/key-steps-local-success-social-media/236369/</link>
<description><![CDATA[








Clara Shih









In my last article, I described how big-name brands like Walmart and 24 Hour Fitness are trailblazing on social media by   connecting with customers on locally created social-media pages. Every store and gym gets its own page to share locally relevant content with consumers in the area.





It&#039;s a strategy that   retur]]></description>
<pubDate>Mon, 30 Jul 2012 10:04 EDT</pubDate>
<author>Clara Shih</author>
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<title><![CDATA[How Walmart Is Localizing Its Stores With Facebook]]></title>
<link>http://adage.com/article/digitalnext/walmart-localizing-stores-facebook/234813/</link>
<description><![CDATA[








Clara Shih




 

 Long before the digital age, all business was local and social. Customer engagement was paramount. Shopkeepers, barbers and Avon ladies alike intuitively knew that    their ability to connect with customers would often determine whether a purchase would be made. They understood that    building long-standing relationship]]></description>
<pubDate>Thu, 17 May 2012 08:57 EDT</pubDate>
<author>Clara Shih</author>
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<title><![CDATA[Facebook's New Business Pages Means Marketers Must Evolve]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-business-pages-means-marketers-evolve/233387/</link>
<description><![CDATA[








Clara Shih





The new Facebook Business Page is      not only a visual transformation of      the site, it is      a game changer for the marketing function. The fact that      Facebook will automatically transition existing business pages to the new format over the next thirty days means that      marketers will have no choice but to ev]]></description>
<pubDate>Mon, 19 Mar 2012 10:49 EDT</pubDate>
<author>Clara Shih</author>
</item>
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<title><![CDATA[Google+ Prepares to Revolutionize the Local Landscape]]></title>
<link>http://adage.com/article/digitalnext/google-prepares-revolutionize-local-landscape/232330/</link>
<description><![CDATA[








Clara Shih




 

In the half year since its launch, Google  has acquired 90 million users, the company says, opened brand pages and integrated with third-party social-media management systems like Hootsuite and my firm, Hearsay Social.



 As an example of        how rapidly its clout has grown, the new Android OS (nicknamed "Ice Cream Sa]]></description>
<pubDate>Thu, 26 Jan 2012 10:30 EST</pubDate>
<author>Clara Shih</author>
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