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<title><![CDATA[Articles by Adam Lehman]]></title>
<link>http://adage.com/rss-author.php?id=4600</link>
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<description><![CDATA[Articles by Adam Lehman]]></description>
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<title><![CDATA[Just Who Do The Data Paranoiacs Think We Are?]]></title>
<link>http://adage.com/article/digitalnext/data-paranoiacs/238818/</link>
<description><![CDATA[








Adam Lehman







The Sunday NY Times Magazine recently published a provocative article, "Who Do Online Advertisers Think You Are?", by  Jeffrey Rosen, a law professor at George Washington University and the legal affairs editor of  The New Republic.  





In the article, Rosen describes the rise of  online advertising and emergence of  ]]></description>
<pubDate>Tue, 18 Dec 2012 09:11 EST</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Guess What? Online Political Ads Don't Turn Voters Off. They Work]]></title>
<link>http://adage.com/article/digitalnext/online-political-ads-turn-voters-expect/237570/</link>
<description><![CDATA[








Adam Lehman










An enormous amount of  money is  being spent on political campaigns this cycle, with increasing amounts going into data-driven online advertising to reach and influence voters. We might safely assume that  voters already turned off by  political advertising would have a strongly negative view of  this approach.  But a]]></description>
<pubDate>Thu, 04 Oct 2012 09:08 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[You Don't Need a PhD to Formulate an Ethics Code for Digital]]></title>
<link>http://adage.com/article/digitalnext/a-phd-formulate-ethics-code-digital/237168/</link>
<description><![CDATA[ 








Adam Lehman










All of  us who work in the data-driven marketing world have heard the condemnation of  privacy advocates. We&#039;ve seen the rolled eyes and raised eyebrows of  relatives and friends who wonder whether we&#039;re tracking them, too. So the odds are good that  you&#039;ve asked yourself whether your work is  crossing any ethical l]]></description>
<pubDate>Fri, 14 Sep 2012 09:10 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[How Do You Measure Returns on Investment in Ad Tech?]]></title>
<link>http://adage.com/article/digitalnext/measure-returns-investment-ad-tech/236913/</link>
<description><![CDATA[








Adam Lehman









"The path to CMO redemption is  grabbing hold of  a data-driven ROI strategy," says DataXu&#039;s Mike Baker in a recent article. He&#039;s right. At the same time, CMOs and other corporate buyers are struggling to define return on investment in a forward-thinking way when it comes to their ad-tech investments.





Our industry]]></description>
<pubDate>Fri, 31 Aug 2012 10:21 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Hey, Ad Tech, Are You Hiring?]]></title>
<link>http://adage.com/article/digitalnext/hey-ad-tech-hiring/235998/</link>
<description><![CDATA[








Adam Lehman 





I recently participated in an Aspen Institute Socrates Program led by   Andrew Ross Sorkin which focused on ways to address our nation&#039;s continuing struggle with high unemployment.  Although we evaluated this issue in relation to the entire U.S. economy, the discussion prompted me to think about what role, if any, we in t]]></description>
<pubDate>Thu, 12 Jul 2012 10:49 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[How Digital Marketers Will Survive the Coming 'Do-Not-Track' World]]></title>
<link>http://adage.com/article/digitalnext/digital-marketers-survive-coming-track-world/235528/</link>
<description><![CDATA[








Adam Lehman 





We stand at a fascinating crossroads in data-driven marketing.  





On the one hand, publishers and marketers are finally gaining access to truly integrated, cross-platform data and marketing solutions. These new capabilities enable companies to collect the data their customers are generating across the full range of   ]]></description>
<pubDate>Thu, 21 Jun 2012 09:51 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Will Facebook be an Internet Behemoth in 10 Years?]]></title>
<link>http://adage.com/article/digitalnext/facebook-internet-behemoth-10-years-a-backward/234764/</link>
<description><![CDATA[








Adam Lehman 





The Facebook IPO will be another stunning milestone in internet history: a first-day trading value that   &#039;s likely to exceed $100 billion and a capital raise of    more than $13 billion. 




Will Facebook live up to these lofty levels, and the substantial growth expectations on which they&#039;re based? To answer that    que]]></description>
<pubDate>Tue, 15 May 2012 11:00 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[China: Can You Afford to Ignore the 'Other Internet?']]></title>
<link>http://adage.com/article/digitalnext/china-afford-ignore-internet/234459/</link>
<description><![CDATA[








Adam Lehman 





While Lau Seng Yee, the president of     leading Chinese portal Tencent, delivered his presentation at Ad Age    &#039;s Digital Conference about the explosion of     Internet use in China, I was shaking off jet lag from my recent trip to China. While there, I could feel first-hand the reverberations from China&#039;s explosive gro]]></description>
<pubDate>Mon, 30 Apr 2012 10:13 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Who's Going to Win Ad Tech's Coming 'Stack' Wars?]]></title>
<link>http://adage.com/article/digitalnext/win-ad-tech-s-coming-stack-wars/233750/</link>
<description><![CDATA[








Adam Lehman 





We&#039;re entering a new phase in the Ad Tech wars. Even as emerging companies lay claim to their pieces in this puzzle, the largest players have made a lot of     noise of     late about their expanding capabilities: Google is     out promoting the integration of     AdMeld into its DoubleClick publisher platform; AOL recent]]></description>
<pubDate>Wed, 28 Mar 2012 11:00 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Things to Consider Before Taking Your Ad Tech Startup Global]]></title>
<link>http://adage.com/article/digitalnext/things-taking-ad-tech-startup-global/233631/</link>
<description><![CDATA[








Adam Lehman 




 

Ad-tech companies are increasingly looking abroad for growth. In so doing, they&#039;re following the lead from the major brands, many of      which generate more than half their revenues outside of      their domestic markets. But what does it mean for an emerging ad-tech company to expand outside the United States -- and w]]></description>
<pubDate>Fri, 23 Mar 2012 12:08 EDT</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Did The White House Just Thread The Needle On Privacy?]]></title>
<link>http://adage.com/article/digitalnext/white-house-thread-needle-privacy/232948/</link>
<description><![CDATA[








Adam Lehman





Data-Driven Marketing:  I&#039;m too complicated for you. I don&#039;t think we work well together. Already it feels like you&#039;re all over me. 




Administration: Maybe I came on a little strong. But give me some time. I think we can be friends.  




That&#039;s the backdrop for the recent White House announcement and report on "Consume]]></description>
<pubDate>Fri, 24 Feb 2012 12:54 EST</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Overwhelmed By Data? Here's How to Tame It]]></title>
<link>http://adage.com/article/digitalnext/overwhelmed-data-tame/232828/</link>
<description><![CDATA[








Adam Lehman




 
The amount of       data we can collect from digital interactions by       consumers is       staggering, and making sense of       it can seem daunting. This needn&#039;t be, though. You simply have to know which data are most relevant and how best to use them. 



With that       in mind, here&#039;s a quick primer on how to use ]]></description>
<pubDate>Tue, 21 Feb 2012 10:55 EST</pubDate>
<author>Adam Lehman</author>
</item>
<item>
<title><![CDATA[Why the 2012 Presidential Race Will Be Defined By Data]]></title>
<link>http://adage.com/article/digitalnext/2012-presidential-race-defined-data/232487/</link>
<description><![CDATA[








Adam Lehman






As the primaries move west, political professionals and voters are paying close attention to poll numbers, attack ads and gaffes in the Republican presidential-nominee horse race, now consolidating around former Massachusetts Gov. Mitt Romney. Within the digital-marketing community, we&#039;re equally focused on what this elec]]></description>
<pubDate>Mon, 06 Feb 2012 14:55 EST</pubDate>
<author>Adam Lehman</author>
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