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<title><![CDATA[Articles by Andrew Lipsman]]></title>
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<description><![CDATA[Articles by Andrew Lipsman]]></description>
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<title><![CDATA[Five Ways to Adapt Your Media For a Post-PC World]]></title>
<link>http://adage.com/article/digitalnext/ways-adapt-media-a-post-pc-world/239478/</link>
<description><![CDATA[







Andrew Lipsman





With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences. 





But what may appear as a dark cloud is actua]]></description>
<pubDate>Wed, 30 Jan 2013 09:00 EST</pubDate>
<author>Andrew Lipsman</author>
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<title><![CDATA[So What if Only 1% of Facebook Fans 'Engage'?]]></title>
<link>http://adage.com/article/digitalnext/1-facebook-fans-engage/233839/</link>
<description><![CDATA[






Andrew Lipsman





At the outset, online advertising made a big mistake by      deciding on the click as a measure of      success. Unfortunately, it looks like we&#039;re about to do the same with social media.


Back in January, researcher Karen Nelson-Field of      the Ehrenberg-Bass Institute ignited a debate over the value of      Facebook ]]></description>
<pubDate>Fri, 30 Mar 2012 13:56 EDT</pubDate>
<author>Andrew Lipsman</author>
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