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<title><![CDATA[Articles by Paul Dunay]]></title>
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<title><![CDATA[Don't Blame Facebook: 10 Reasons Low Conversion Rates Are Your Fault]]></title>
<link>http://adage.com/article/digitalnext/blame-facebook-10-reasons-low-conversion-rates-fault/238896/</link>
<description><![CDATA[








Paul Dunay





So, you&#039;re one of  the seemingly millions of  brands out there using Facebook to lure people over to your website. Chances are you&#039;ve viewed recent reports about Facebook&#039;s surprisingly low activity rates ("Only 1% of  people who like a Facebook page ever go back to that  page") as vindication of  what you&#039;ve always suspect]]></description>
<pubDate>Fri, 21 Dec 2012 09:54 EST</pubDate>
<author>Paul Dunay</author>
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<title><![CDATA[Social Data, Used Well, Can Add Years to a CMO's Tenure]]></title>
<link>http://adage.com/article/digitalnext/social-data-add-years-a-cmo-s-tenure/234958/</link>
<description><![CDATA[








Paul Dunay




 

 
Over the last few years, marketing publications have reminded us of   the dangers of   being a CMO, of   which the most lamented was the role&#039;s short-tenure.  The figure of   22   months in some hot sectors was bandied about regularly.  Recent research indicates that   the number has risen slightly to 28 months, but by ]]></description>
<pubDate>Fri, 25 May 2012 09:39 EDT</pubDate>
<author>Paul Dunay</author>
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