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<title><![CDATA[Articles by Mallory Russell]]></title>
<link>http://adage.com/rss-author.php?id=4727</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Mallory Russell]]></description>
<item>
<title><![CDATA[Miami Heat, Minnesota Timberwolves Top Viral Chart with Harlem Shake]]></title>
<link>http://adage.com/article/the-viral-video-chart/nba-teams-top-viral-chart-harlem-shake/240284/</link>
<description><![CDATA[
Some say that imitation is the sincerest form of flattery, but I don&#039;t think that the Miami Heat would say that about the Minnesota Timberwolves&#039; latest video.



The Miami Heat take the No. 1 spot on the Viral Chart for the second week in a row with their own take on the trend we all wish would go away, the Harlem Shake. Led by captains LeBron Ja]]></description>
<pubDate>Thu, 14 Mar 2013 13:22 EDT</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Firestone Aims to Broaden Perceptions with New Campaign]]></title>
<link>http://adage.com/article/cmo-interviews/firestone-aims-broaden-perceptions-campaign/240210/</link>
<description><![CDATA[


Advertising Age Player





  
  

  

  
  
  
  
  
  
  


brightcove.createExperiences();




When most people hear Firestone, they think tires. But now the iconic brand is challenging consumers to think of it as something more--it wants to be known as a car company.




In a new campaign, the company puts forward its message with commercial]]></description>
<pubDate>Fri, 08 Mar 2013 08:30 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[JC Penney Delays Stocking Some Martha Stewart Products]]></title>
<link>http://adage.com/article/news/j-c-penney-delays-stocking-martha-stewart-products/240220/</link>
<description><![CDATA[
The trial between Macy&#039;s, JC Penney and Martha Stewart Living Omnimedia took a turn today. Set to take a break until after the Easter holiday, Justice Jeffrey Oing instead requested the three parties enter into mediation for the next month.





The trial, which started on February 20, was set to end on Friday, but long testimonies from both Terry]]></description>
<pubDate>Thu, 07 Mar 2013 17:12 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Tech Celebs Gates, Zuckerberg Dorsey Land Code.org on Viral Chart]]></title>
<link>http://adage.com/article/the-viral-video-chart/bill-gates-mark-zuckerberg-jack-dorsey-land-profit-code-org-viral-chart/240165/</link>
<description><![CDATA[
It&#039;s just basic math. "Addition, subtraction, that&#039;s about it," says Bill Gates. But it&#039;s a skill that has made him and others like him very rich.




In it&#039;s latest campaign, "What Most School&#039;s Don&#039;t Teach," non-profit Code.org uses big tech names like Bill Gates, Mark Zuckerberg, and Jack Dorsey of Square to talk about the importance of learnin]]></description>
<pubDate>Thu, 07 Mar 2013 11:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Martha Stewart Blames Macy's For Not Doing More to Grow Business]]></title>
<link>http://adage.com/article/news/martha-stewart-blames-macy-s-grow-business/240171/</link>
<description><![CDATA[Today, the court heard Martha Stewart&#039;s side of the story, including her reaction when Macy&#039;s CEO Terry Lundgren hung up on her.





In an emotional testimony, Mr. Lundgren described hanging up on Ms. Stewart after she revealed that Martha Stewart Living Omnimedia had struck a deal with J.C. Penney. The court saw a list of points that Ms. Stewart ]]></description>
<pubDate>Tue, 05 Mar 2013 17:15 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[J.C. Penney Considered Purchasing MSLO Before Settling on Minority Stake]]></title>
<link>http://adage.com/article/news/j-c-penney-considered-purchasing-mslo-settling-minority-stake/240148/</link>
<description><![CDATA[
It was revealed in court today that J.C. Penney considered buying Martha Stewart Living Omnimedia outright before settling on a 16% stake instead. 



Ron Johnson resumed his testimony today in the trial between Macy&#039;s, J.C. Penney and MSLO. Martha Stewart is expected to take the stand tomorrow. 



In an email introduced in court, Mr. Johnson pla]]></description>
<pubDate>Mon, 04 Mar 2013 16:05 EST</pubDate>
<author>Mallory Russell</author>
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<item>
<title><![CDATA[JCP's Ron Johnson Endures Grilling in Court]]></title>
<link>http://adage.com/article/news/jcp-s-ron-johnson-endures-grilling-court/240129/</link>
<description><![CDATA[



Ron Johnson was smiling as he took the stand Friday to testify in the trial involving Macy&#039;s, JC Penney and Martha Stewart Living Omnimedia. But over the course of nearly four hours as a Macy&#039;s attorney grilled the charismatic executive, forcing him to clarify unflattering emails and the intent of certain documents, his calm turned to aggravati]]></description>
<pubDate>Sun, 03 Mar 2013 00:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[How the J.C. Penney, Martha Stewart Deal Was Born]]></title>
<link>http://adage.com/article/news/j-c-penney-martha-stewart-deal-born/240126/</link>
<description><![CDATA[
The courtroom was packed today as J.C. Penney&#039;s CEO Ron Johnson testified in the trial between Macy&#039;s, J.C. Penney and Martha Stewart Living Omnimedia.



Over the course of nearly four hours, Macy&#039;s lawyer grilled the executive, trying to establish that J.C. Penney intentionally sought to breach Martha Stewart Living Omnimedia&#039;s existing contract]]></description>
<pubDate>Fri, 01 Mar 2013 17:57 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Extreme Harlem Shake Catapults Red Bull to Top of YouTube Tracker]]></title>
<link>http://adage.com/article/digital/extreme-harlem-shake-catapults-red-bull-top-youtube-tracker/240110/</link>
<description><![CDATA[The whole Harlem Shake is way past its expiration date. At least that&#039;s what Red Bull thinks. And to put the trend to bed, the brand, what else, made its own Harlem Shake videos. 



In extreme Red Bull fashion, their version of the video uses skydivers. "It seems that everyone is making Harlem Shake videos, and to be honest it&#039;s about time to clos]]></description>
<pubDate>Fri, 01 Mar 2013 13:50 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Sony, Google Lead Viral Chart With Awesome Products You Can't Buy]]></title>
<link>http://adage.com/article/the-viral-video-chart/sony-google-lead-viral-chart-awesome-products-buy/240031/</link>
<description><![CDATA[Want to know what works on the web? Videos about gadgets, even ones you can&#039;t (yet) buy.

This week Sony&#039;s PlayStation 4 and Google&#039;s Google Glasses took one-two on the chart, but you won&#039;t be able to buy either for nearly a year.




The campaign for the first new PlayStation in seven years garnered 15.2 million views, and did not feature the cons]]></description>
<pubDate>Wed, 27 Feb 2013 16:08 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Macy's CEO Emphasizes Exclusivity With Martha Stewart During Testimony]]></title>
<link>http://adage.com/article/news/macy-s-ceo-terry-lundgren-emphasizes-exclusivity-martha-stewart-courtroom-battle-involving-j-c-penney/240025/</link>
<description><![CDATA[


The trial between Macy&#039;s, J.C. Penney and Martha Stewart Living Omnimedia resumed today with emotional testimony from Macy&#039;s Chairman and CEO Terry Lundgren.



What was evident in the courtroom is that the dealings between Ms. Stewart&#039;s MSLO and J.C. Penney hit the Macy&#039;s CEO hard. Mr. Lundgren revealed today that Ms. Stewart has the distinctio]]></description>
<pubDate>Mon, 25 Feb 2013 18:35 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Amazing Skateboarding Backflip Trick Lifts Tony Hawk's YouTube Channel]]></title>
<link>http://adage.com/article/digital/youtube-amazing-skateboarding-trick-lifts-tony-hawk-s-ride/239950/</link>
<description><![CDATA[When Tony Hawk thinks you&#039;re amazing people take notice.

So it was on February 9th, when the legendary skateboarder posted a video to his YouTube channel, Ride, of Adam Miller performing a skateboard-to-skateboard gainer backflip at his Southern California skate park.



"Board-to-board backflip down 6 stairs! This is AMAZING. Introducing Adam Mil]]></description>
<pubDate>Fri, 22 Feb 2013 10:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Samsung Proves Its Viral Chops With Video for Washing Machines]]></title>
<link>http://adage.com/article/the-viral-video-chart/samsung-proves-viral-chops-video-washing-machines/239898/</link>
<description><![CDATA[Samsung has dominated the Viral Chart with campaigns for phones, tablets, and TVs. But let&#039;s be fair, those products lend themselves to extreme viral hits. But in it&#039;s latest entry on the Chart, Samsung proves that it is a master of the viral video by advertising possibly the least sexy product they make: a washing machine.

While Samsung&#039;s Super B]]></description>
<pubDate>Thu, 21 Feb 2013 09:32 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Rumor: Free Chipotle for a Kiss. Reality: Chipotle Just Got a Ton of Free Buzz on Twitter]]></title>
<link>http://adage.com/article/trending-topics/kiss-front-a-chipotle-a-free-burrito/239892/</link>
<description><![CDATA[
Sometimes rumors can hurt a brand, but for Chipotle, gossip about a Valentine&#039;s Day promotion placed the burrito chain at No. 2 on the Brand Chatter Chart, meaning it got a big lift in mentions on Twitter -- without really doing anything.

Whispers online had it that the fast-food chain was giving free burritos to anyone who kissed in front of one]]></description>
<pubDate>Wed, 20 Feb 2013 11:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[How Young Hollywood Ditched Display and Builds Campaigns for Brands]]></title>
<link>http://adage.com/article/digital/young-hollywood-ditched-display-builds-campaigns-brands/239603/</link>
<description><![CDATA[


R.J. Williams founded Young Hollywood back in 2007, when the idea of building a media business on YouTube seemed like a pipe dream. Instead, Mr. Williams built his media company, known for interviews with the likes of Allison Williams and Alessandra Ambrosio, through a variety of distributors including Hulu and Yahoo.

But a year ago, Mr. Willia]]></description>
<pubDate>Thu, 07 Feb 2013 14:02 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Kid President Is Blowing Up Rainn Wilson's YouTube Channel, SoulPancake]]></title>
<link>http://adage.com/article/digital/kid-president-blowing-rainn-wilson-s-youtube-channel-soulpancake/239611/</link>
<description><![CDATA[
When President Obama addresses the nation, we take note. But when the Kid President gives us a pep talk, we stop, watch, share, and then dance. And that&#039;s lucky for Rainn Wilson&#039;s SoulPancake, which took the No. 1 spot on Ad Age&#039;s YouTube Original Channel Tracker this week, unseating stalwarts like Mondo and The Warner Sound.








Click to view]]></description>
<pubDate>Wed, 06 Feb 2013 10:30 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[New Corvette Stingray Leaves Its Mark on YouTube Channel Ratings]]></title>
<link>http://adage.com/article/digital/corvette-stingray-leaves-mark-youtube-channel-ratings/239384/</link>
<description><![CDATA[
The Detroit Auto Show got under way last week, and had a big impact on YouTube&#039;s Originals Channels. 

With the unveiling of some high-profile vehicles this week, all of the auto channels saw a bump in views. At No. 6, MotorTrend garnered 4.28 million views, an increase of 50% over last week. By far the most popular auto channel of YouTube&#039;s Origi]]></description>
<pubDate>Fri, 25 Jan 2013 13:40 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Nike Returns to the Viral Chart in a Big Way With New Tiger, Ronaldo Videos]]></title>
<link>http://adage.com/article/the-viral-video-chart/nike-returns-viral-chart-a-big-tiger-ronaldo-videos/239386/</link>
<description><![CDATA[
It&#039;s been a while since we&#039;ve seen Nike on the Viral Video Chart. The brand made a big splash during the 2012 Olympics and then seemed to go on hiatus. 



Now Nike is back in a big way, making its 2013 debut with campaigns in both the No. 1 and No. 8 spots. At No. 1, "No Cup Is Safe" garnered 7.4 million views last week. The commercial pairs Nike]]></description>
<pubDate>Fri, 25 Jan 2013 10:21 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Twitter Week in Review: Timberlake Tops Te'o and Armstrong With Return to Music]]></title>
<link>http://adage.com/article/trending-topics/justin-timberlake-returns-music-swamps-twitter/239279/</link>
<description><![CDATA[Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend unit of HootSuite, the social-media management dashboard with more than 4 million users. We&#039;re back today with Volume 40, covering Jan. 11 through Thursday. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitt]]></description>
<pubDate>Fri, 18 Jan 2013 12:44 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[WSJ Scores Big on YouTube Channel Ratings, Thanks to Pixar]]></title>
<link>http://adage.com/article/digital/wsj-scores-big-youtube-channel-ratings-pixar/239217/</link>
<description><![CDATA[
While WSJDigitalNetwork is the biggest mover on the YouTube Original Channel Tracker this week, it&#039;s Pixar who should be getting the credit. 



A teaser for the animation company&#039;s short film "The Blue Umbrella," which was posted on the channel, led to a big jump in viewership. The channel grew by 234% over last week to take the No. 9 spot amid t]]></description>
<pubDate>Thu, 17 Jan 2013 13:09 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Samsung, Microsoft and Xbox CES Announcements Dominate Web Viewing]]></title>
<link>http://adage.com/article/the-viral-video-chart/samsung-microsoft-xbox-ces-announcements-dominate-youtube/239196/</link>
<description><![CDATA[
Even thousands of miles away, it was hard to escape the Consumer Electronics Show in Las Vegas last week. So it shouldn&#039;t come as a surprise that tech marketers looking to make a splash dominated the Viral Chart.




Sony comes in at No. 6 this week, garnering 3.3 million views of the campaign for its new Xperia Z smartphone that was launched for ]]></description>
<pubDate>Wed, 16 Jan 2013 10:35 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[At Long Last, YouTube Has a New No. 1 Original Channel]]></title>
<link>http://adage.com/article/digital/mondo-media-unseats-reigning-youtube-tracker-champ/239076/</link>
<description><![CDATA[Week in and week out since we introduced the YouTube Channel Tracker in August, The Warner  Sound has proven the video site&#039;s most popular premium original channel. This week The Warner  Sound&#039;s reign comes to an end as Mondo Media takes its place atop the Tracker.








Click to view Ad Age &#039;s weekly ranking of  YouTube&#039;s Original Channels. 
 

]]></description>
<pubDate>Wed, 09 Jan 2013 16:20 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA['Romantic' Dating Site Goes Viral With Liz and Her Gruff-Voiced Heart]]></title>
<link>http://adage.com/article/the-viral-video-chart/zoosk-viral-liz-gruff-voiced-heart/239055/</link>
<description><![CDATA[It&#039;s a common saying: Listen to your heart. But how would it sound if you did? 

An ad promoting the dating site Zoosk suggests one answer. "Heart Friend" stars a single woman, Liz, and her heart, which seems to be a wacky Muppet-like puppet. Her heart is  looking through her Zoosk account when he -- yes, for some reason Liz&#039;s heart has a male voic]]></description>
<pubDate>Wed, 09 Jan 2013 07:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Stan Lee's Original Channel Surges in YouTube Ratings]]></title>
<link>http://adage.com/article/digital/stan-lee-s-original-channel-surges-youtube-ratings/238982/</link>
<description><![CDATA[At an age when most people are far, far into retirement, Stan Lee is  going where most nonagenarians dare not: YouTube. 






Click to view Ad Age &#039;s weekly ranking of  YouTube&#039;s Original Channels. 
 




Stan Lee&#039;s World of  Heroes grew by  238% over last week to take the No. 20 spot on the YouTube Tracker, its first appearance on Ad Age &#039;s weekl]]></description>
<pubDate>Thu, 03 Jan 2013 14:50 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Surprise! Rewind YouTube Style Smashes the Viral Chart Again]]></title>
<link>http://adage.com/article/the-viral-video-chart/surprise-rewind-youtube-style-smashes-viral-chart/238967/</link>
<description><![CDATA[A mashup of  Gangnam Style and Call Me Maybe, two of  the year&#039;s most viral -- and parodied -- videos, is  a big hit. Imagine that !



Rewind YouTube Style, basically a giant ad for the service, has owned the spot on the Viral Chart for two weeks running. It accumulated another 21.4 million views last week making its grand total 72.6 million views]]></description>
<pubDate>Thu, 03 Jan 2013 11:00 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Original Channel from Vice and Intel Debuts on YouTube Tracker]]></title>
<link>http://adage.com/article/digital/original-channel-vice-intel-debuts-youtube-tracker/238860/</link>
<description><![CDATA[Born of  a partnership between Vice and Intel, The Creators Project has been connecting artists, filmmakers and musicians who use technology in cutting-edge ways since 2010, but it&#039;s only this week that  the Creators Project Channel found its way onto AdAge&#039;s YouTube leaderboard.








Click to view Ad Age &#039;s weekly ranking of  YouTube&#039;s Original]]></description>
<pubDate>Thu, 20 Dec 2012 09:30 EST</pubDate>
<author>Mallory Russell</author>
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<item>
<title><![CDATA[Dogs in Mini Coopers Drive Over the Viral Video Competition]]></title>
<link>http://adage.com/article/the-viral-video-chart/dogs-mini-coopers-drive-viral-video-competition/238841/</link>
<description><![CDATA[American audiences are used to SPCA videos leaning heavily on Sarah McLachlan scores and dogs and cats peering out of  cages, but the SPCA in Auckland, New Zealand, has found a viral hit with a lighter approach: teaching three dogs to drive. 





SPCA Auckland&#039;s "Driving Dogs" comes in at No. 3 on the Viral Chart this week. The campaign -- which i]]></description>
<pubDate>Wed, 19 Dec 2012 13:55 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Kobe Bryant and Lionel Messi Go Head-to-Head for Turkish Airlines]]></title>
<link>http://adage.com/article/the-viral-video-chart/kobe-bryant-lionel-messi-head-head-turkish-airlines/238716/</link>
<description><![CDATA[When two of  the biggest names in sports star in a commercial, it&#039;s bound to go viral in a big way. So it&#039;s little surprise that  Turkish Airlines "Legends on Board" makes its debut at No. 1 on the Chart this week. It garnered 18.3 million views last week after launching on Thursday, but since Monday on YouTube alone its views have grown to more th]]></description>
<pubDate>Tue, 11 Dec 2012 15:53 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Train Safety Video PSA Out of Melbourne Goes Viral]]></title>
<link>http://adage.com/article/the-viral-video-chart/train-safety-video-psa-melbourne-viral/238619/</link>
<description><![CDATA[
Train safety and press ethics are on a lot of  people&#039;s minds after the New York Post published a harrowing photo of  a man about to be hit by  a New York City Subway train. Ironically, a PSA out of  Australia designed to keep people safe around trains has spent two weeks as No. 1 on the Viral Video Chart.






Created by  McCann for Melbourne Me]]></description>
<pubDate>Wed, 05 Dec 2012 10:07 EST</pubDate>
<author>Mallory Russell</author>
</item>
<item>
<title><![CDATA[Retailers' Buzz on Twitter Last Week? That Was Consumers Waiting in Line]]></title>
<link>http://adage.com/article/trending-topics/black-friday-lines-yield-big-brand-buzz-retailers/238481/</link>
<description><![CDATA[
Retailers ushered in the holiday shopping season in a big way last week, heralding their Black Friday sales with a big TV presence. For the first time, all 10 brands on the Brand Chatter Chart have a TV presence, but for the majority of  retailers it was the shopping itself -- or the waiting to shop -- causing the most buzz, not their carefully pl]]></description>
<pubDate>Thu, 29 Nov 2012 14:55 EST</pubDate>
<author>Mallory Russell</author>
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