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<title><![CDATA[Articles by Ben Elowitz]]></title>
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<title><![CDATA[Facebook is Ushering In a New World of Relationship Media]]></title>
<link>http://adage.com/article/digitalnext/facebook-ushering-a-world-relationship-media/240177/</link>
<description><![CDATA[








Ben Elowitz





Today&#039;s consumers are far more connected, with social profiles following them around wherever they go. And Facebook&#039;s recent moves show the company is taking full advantage this in a series of small steps that, if successful, could literally overhaul media and marketing.





In the past, the bulk of any marketing plan was]]></description>
<pubDate>Wed, 06 Mar 2013 10:05 EST</pubDate>
<author>Ben Elowitz</author>
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<title><![CDATA[Facebook Search Will Be Better than Google (5% of the Time)]]></title>
<link>http://adage.com/article/digitalnext/facebook-search-google-5-time/236536/</link>
<description><![CDATA[








Ben Elowitz






In May, I predicted that  Facebook would introduce a search offering by  the end of  2012.  Recent reports suggest that  the battle for search may heat up even before the weather cools down &ndash; Facebook was already starting to link Open Graph with search results in June.





But the big question remains:  Will Facebook&#039;s]]></description>
<pubDate>Mon, 06 Aug 2012 09:45 EDT</pubDate>
<author>Ben Elowitz</author>
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<title><![CDATA[How Facebook Becomes the Biggest Player In Advertising's $540 Billion World]]></title>
<link>http://adage.com/article/digitalnext/facebook-biggest-player-advertising-s-540-billion-world/235708/</link>
<description><![CDATA[








Ben Elowitz





Facebook will replace online display advertising as we know it.  It will save digital media by   reversing the commodity pricing trend.  And it will become the highest grossing media property in history.


Believe me?  If you&#039;re one of   the investors who was burned by   Facebook&#039;s disappointing IPO, you might not be so bu]]></description>
<pubDate>Fri, 29 Jun 2012 10:40 EDT</pubDate>
<author>Ben Elowitz</author>
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