<![CDATA[Articles by Cella Irvine]]> http://adage.com/rss-author.php?id=4801 en-us 120 <![CDATA['Native' Ads Are Fine, But Viewable Ads Are Better]]> http://adage.com/article/digitalnext/native-ads-fine-viewable-ads/238433/ Wed, 21 Nov 2012 09:48 EST Cella Irvine <![CDATA[Three Ways to Use Targeting and Technology to Make Useful Ads]]> http://adage.com/article/digitalnext/3-ways-grab-consumers-respect-engage-connect/236771/ Mon, 20 Aug 2012 10:38 EDT Cella Irvine