<![CDATA[Articles by Michael McCarthy]]> http://adage.com/rss-author.php?id=4807 en-us 120 <![CDATA[Chevy to Return to Oscar Advertising With User-Generated Ad]]> http://adage.com/article/special-report-cannes-2013/chevy-return-oscar-advertising-user-generated-ad/242202/ Wed, 19 Jun 2013 04:00 EDT Michael McCarthy <![CDATA[Volvo Faces Identity Crisis In U.S.]]> http://adage.com/article/news/volvo-faces-identity-crisis-u-s/242162/ Tue, 18 Jun 2013 06:30 EDT Michael McCarthy <![CDATA[Behind the Cadillac Review and Interpublic's New Agency 'Rogue']]> http://adage.com/article/news/cadillac-review-interpublic-s-agency-rogue/242049/ Wed, 12 Jun 2013 06:00 EDT Michael McCarthy <![CDATA[NBA Teams to Sell New Ad Space on Courts and Backboards]]> http://adage.com/article/media/nba-teams-sell-ad-space-courts-backboards/242031/ Tue, 11 Jun 2013 11:30 EDT Michael McCarthy <![CDATA[Cadillac Taps Interpublic Team to Handle Global Creative]]> http://adage.com/article/agency-news/cadillac-taps-interpublic-team-handle-global-creative/242029/ Tue, 11 Jun 2013 11:00 EDT Michael McCarthy <![CDATA[Tesla Generates Small Sales, Big Buzz Without Paid Ads]]> http://adage.com/article/news/tesla-generates-small-sales-big-buzz-paid-ads/241994/ Mon, 10 Jun 2013 13:30 EDT Michael McCarthy <![CDATA[Volvo Cars Launches Global Creative Review]]> http://adage.com/article/agency-news/volvo-cars-launches-global-creative-review/241950/ Thu, 06 Jun 2013 11:57 EDT Michael McCarthy <![CDATA[Creativity 50 2013: Ian Callum]]> Wed, 05 Jun 2013 15:35 EDT Michael McCarthy <![CDATA[NBA Could More Than Double Its Annual Rights Fees in New TV Deals]]> http://adage.com/article/media/nba-double-rights-fees-tv-deals/241839/ Wed, 05 Jun 2013 12:00 EDT Michael McCarthy <![CDATA[Women to Watch: Melissa Rosenthal Brenner, NBA]]> http://adage.com/article/special-report-2013-women-to-watch/ad-age-women-watch-melissa-rosenthal-brenner-nba/241766/ Sun, 02 Jun 2013 00:00 EDT Michael McCarthy <![CDATA[Cadillac's Craig Bierley: Great Communications is 'Missing Ingredient' for GM's Luxury Brand]]> http://adage.com/article/cmo-interviews/interview-cadillac-ad-director-craig-bierley/241725/ Wed, 29 May 2013 12:15 EDT Michael McCarthy <![CDATA[High Sports Prices Take Toll at ESPN]]> http://adage.com/article/media/high-sports-prices-toll-espn/241699/ Sun, 26 May 2013 00:00 EDT Michael McCarthy <![CDATA[Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch]]> http://adage.com/article/agency-news/porsche-creative-cramer-krasselt-pitch/241591/ Mon, 20 May 2013 18:47 EDT Michael McCarthy <![CDATA[NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev]]> http://adage.com/article/media/nbc-projects-800m-2014-winter-games/241498/ Thu, 16 May 2013 00:01 EDT Michael McCarthy <![CDATA[Jaguar Positions F-Type Roadster as the Badass on the Block]]> http://adage.com/article/news/jaguar-positions-f-type-roadster-badass-block/241390/ Thu, 09 May 2013 14:15 EDT Michael McCarthy <![CDATA[The Right Fit? San Francisco 49ers' New Home Will Be Levi's Stadium]]> http://adage.com/article/news/a-good-fit-49ers-play-levi-s-stadium/241372/ Wed, 08 May 2013 18:00 EDT Michael McCarthy <![CDATA[Teamless Tebow Still Supported by Brands, Has Fans in Media]]> http://adage.com/article/news/teamless-tebow-supported-brands-fans-media/241362/ Wed, 08 May 2013 14:00 EDT Michael McCarthy <![CDATA[To Sell the Stingray, Chevy Plans to Target Porsche]]> http://adage.com/article/news/sell-stingray-chevy-targets-porsche/241301/ Sun, 05 May 2013 00:00 EDT Michael McCarthy <![CDATA[How the NFL Turned Its Draft Into the 'McRib' of Sporting Events]]> http://adage.com/article/news/nfl-turned-draft-mcrib-sporting-events/241141/ Sun, 28 Apr 2013 00:00 EDT Michael McCarthy <![CDATA[Mazda Turns to 'Game Changers' in Apple-Like Campaign]]> http://adage.com/article/news/mazda-apple-route-game-changers-campaign/241130/ Fri, 26 Apr 2013 06:00 EDT Michael McCarthy <![CDATA[NFL to Launch Airline-Style Perks for Season-Ticket Holders]]> http://adage.com/article/news/nfl-launch-airline-style-perks-season-ticket-holders/240998/ Tue, 23 Apr 2013 07:00 EDT Michael McCarthy <![CDATA[How Hill Holliday Created Relief Effort One Fund Boston in Seven Hours]]> http://adage.com/article/news/hill-holliday-creates-bombing-victim-relief-fund-fund/240989/ Fri, 19 Apr 2013 13:23 EDT Michael McCarthy <![CDATA[Adidas Brings Out 'Boston Stands As One' Shirt]]> Fri, 19 Apr 2013 12:38 EDT Michael McCarthy <![CDATA[Adidas Brings Out 'Boston Stands As One' Shirt]]> http://adage.com/article/news/adidas-brings-boston-stands-shirt/240966/ Fri, 19 Apr 2013 06:00 EDT Michael McCarthy <![CDATA[Avis Taps Celebrities to Target 'Professionals' in Latest Ad Campaign]]> http://adage.com/article/news/avis-taps-celebrities-target-professionals-ads/240932/ Thu, 18 Apr 2013 15:00 EDT Michael McCarthy <![CDATA['Tiger Effect' Didn't Dampen Golf's Popularity With Viewers, Advertisers]]> http://adage.com/article/news/tiger-effect-dampen-golf-s-popularity-viewers-advertisers/240885/ Sat, 13 Apr 2013 00:00 EDT Michael McCarthy <![CDATA[NBA Bans a Player's Adidas Haircut, but How Long Until Jersey Logos Arrive?]]> http://adage.com/article/media/nba-cracks-iman-shumpert-s-haircut-ad-adidas/240792/ Wed, 10 Apr 2013 13:00 EDT Michael McCarthy <![CDATA[Adidas Halts Sales of Controversial Kevin Ware T-Shirts]]> http://adage.com/article/news/adidas-halts-sales-controversial-kevin-ware-t-shirts/240750/ Fri, 05 Apr 2013 15:35 EDT Michael McCarthy <![CDATA[NFL Gives Ticket Buyers A Peek Inside the Locker Room]]> http://adage.com/article/news/nfl-ticket-buyers-a-locker-room-peek/240683/ Wed, 03 Apr 2013 14:11 EDT Michael McCarthy <![CDATA[Check Out MLB's Best Opening Day Marketing Stunt]]> http://adage.com/article/media/check-mlb-s-opening-day-marketing-stunt/240656/ Tue, 02 Apr 2013 11:05 EDT Michael McCarthy