<![CDATA[Articles by Brian Steinberg]]> http://adage.com/rss-author.php?id=483 en-us 120 <![CDATA[CBS Chief Acknowledges C7 Ratings May Not Come Until 2014]]> http://adage.com/article/media/cbs-chief-acknowledges-c7-ratings-2014/240159/ Tue, 05 Mar 2013 12:30 EST Brian Steinberg <![CDATA[To Goose TV Audience, Scripps Uses the Web]]> http://adage.com/article/media/goose-tv-audience-scripps-web/240147/ Tue, 05 Mar 2013 06:00 EST Brian Steinberg <![CDATA[American Express Pushes E-Commerce to TV Commerce]]> http://adage.com/article/media/american-express-pushes-e-commerce-tv-commerce/240048/ Wed, 27 Feb 2013 13:55 EST Brian Steinberg <![CDATA[Why the Newfronts Still Aren't the Upfronts]]> http://adage.com/article/media/digital-newfronts-things-learn-tv/240016/ Tue, 26 Feb 2013 06:30 EST Brian Steinberg <![CDATA[Ratings Increase 3% for ABC's Oscars]]> http://adage.com/article/media/oscar-ratings-increase-3-year/240021/ Mon, 25 Feb 2013 17:03 EST Brian Steinberg <![CDATA[Nielsen Plans to Expand Ratings From TV to Broadband Views]]> http://adage.com/article/media/nielsen-plans-expand-ratings-tv-broadband-views/239961/ Thu, 21 Feb 2013 16:18 EST Brian Steinberg <![CDATA[How Will Robin Roberts' Return Affect Ratings for 'GMA'?]]> http://adage.com/article/media/robin-roberts-return-affect-ratings-gma/239910/ Wed, 20 Feb 2013 11:35 EST Brian Steinberg <![CDATA[NBC's 44% Plunge Reveals: Football Has Become TV's Addiction]]> http://adage.com/article/media/nbc-ratings-fall-hard-post-football/239860/ Tue, 19 Feb 2013 06:45 EST Brian Steinberg <![CDATA[Why CBS Changed Its Streaming Policy for Stephen King's 'Under the Dome']]> http://adage.com/article/media/unusual-move-cbs-streaming-dome/239728/ Mon, 11 Feb 2013 13:40 EST Brian Steinberg <![CDATA[Super Bowl Blackout Left CBS, Advertisers In the Dark]]> http://adage.com/article/special-report-super-bowl/super-bowl-blackout-left-cbs-advertisers-dark/239710/ Sun, 10 Feb 2013 00:00 EST Brian Steinberg <![CDATA[Robin Williams Is TV's Next Brilliant Ad Agency Chief]]> http://adage.com/article/media/robin-williams-tv-s-brilliant-ad-agency-chief/239701/ Fri, 08 Feb 2013 10:59 EST Brian Steinberg <![CDATA[From 'Conan' to 'Kimmel,' Late-Night TV Tries Bigger Stunts]]> http://adage.com/article/media/conan-kimmel-late-night-tv-stunts/239677/ Fri, 08 Feb 2013 07:00 EST Brian Steinberg <![CDATA[Think the Super Bowl Is Over? Fox Starts Early Haggling For 2014]]> http://adage.com/article/special-report-super-bowl/super-bowl-fox-starts-early-haggling-14/239620/ Tue, 05 Feb 2013 14:54 EST Brian Steinberg <![CDATA[NBC Universal Resets Oversight of Cable, Digital, Spanish TV]]> http://adage.com/article/media/nbc-universal-resets-oversight-cable-digital-spanish-tv/239594/ Mon, 04 Feb 2013 15:58 EST Brian Steinberg <![CDATA[Super Bowl Poll of Polls: A Clear Ad Winner Emerges]]> http://adage.com/article/special-report-super-bowl/ad-age-s-dashboard-super-bowl-ad-results/239585/ Mon, 04 Feb 2013 15:03 EST Brian Steinberg <![CDATA[CBS Claims Record Super Bowl Ratings in Early Tally]]> http://adage.com/article/special-report-super-bowl/cbs-claims-super-bowl-ratings-victory-early-tally/239578/ Mon, 04 Feb 2013 09:59 EST Brian Steinberg <![CDATA[Super Bowl Blackout: CBS Scrambles, 49ers Rally (Almost) and Advertisers Worry]]> http://adage.com/article/special-report-super-bowl/bowl-blackout-starts-cbs-scrambling-advertisers-worrying/239576/ Sun, 03 Feb 2013 22:35 EST Brian Steinberg <![CDATA[Who Bought What in Super Bowl 2013]]> http://adage.com/article/special-report-super-bowl/buying-super-bowl-2013/238489/ Fri, 01 Feb 2013 06:51 EST Brian Steinberg <![CDATA[Super Bowl Advertisers Warming Up to Slots Late in the Game]]> http://adage.com/article/special-report-super-bowl/advertisers-super-bowl-s-end-beginning/239487/ Thu, 31 Jan 2013 07:00 EST Brian Steinberg <![CDATA[AT&T Bites Deeper Into 'Vampire Diaries' With Social 'Rehash']]> http://adage.com/article/media/t-bites-deeper-vampire-diaries-social-rehash/239473/ Wed, 30 Jan 2013 07:00 EST Brian Steinberg <![CDATA[CBS Tells SodaStream to Revise Brand-Bashing Super Bowl Spot]]> http://adage.com/article/special-report-super-bowl/cbs-tells-sodastream-revise-brand-bashing-super-bowl-spot/239434/ Fri, 25 Jan 2013 19:20 EST Brian Steinberg <![CDATA[Feeding Mouth That Bites It, G.E. Salutes '30 Rock' in Ads]]> http://adage.com/article/media/general-electric-turns-30-rock-pokes-promotion/239396/ Thu, 24 Jan 2013 16:15 EST Brian Steinberg <![CDATA[Did Coke Really Have to Tell Us It Makes Us Fat?]]> http://adage.com/article/tuning-in/coke-makes-fat/239357/ Thu, 24 Jan 2013 07:00 EST Brian Steinberg <![CDATA[CareerBuilder Quits Monkeying Around With Super Bowl]]> http://adage.com/article/special-report-super-bowl/careerbuilder-calls-end-super-bowl-monkeyshines/239334/ Tue, 22 Jan 2013 15:24 EST Brian Steinberg <![CDATA[OWN's Armstrong Interview Is Popular, But Not Overwhelming]]> http://adage.com/article/media/s-armstrong-interview-popular-overwhelming/239284/ Fri, 18 Jan 2013 15:54 EST Brian Steinberg <![CDATA[For CBS in Particular, Super Bowl is About More Than Just Football]]> http://adage.com/article/special-report-super-bowl/cbs-super-bowl-football/239248/ Thu, 17 Jan 2013 11:13 EST Brian Steinberg <![CDATA[Zombie Fighters to Make Most of Super Bowl's Local Ad Battleground]]> http://adage.com/article/special-report-super-bowl/zombie-fighters-make-super-bowl-battleground/239198/ Wed, 16 Jan 2013 07:00 EST Brian Steinberg <![CDATA[Is David Letterman the Super Bowl's Best Pitchman?]]> http://adage.com/article/special-report-super-bowl/david-letterman-super-bowl-s-pitchman/239169/ Tue, 15 Jan 2013 07:00 EST Brian Steinberg <![CDATA[Is Social Media Spoiling the Super Bowl Ad Surprise?]]> Mon, 14 Jan 2013 11:04 EST Brian Steinberg <![CDATA[Is Social Media Spoiling the Super Bowl Ad Surprise?]]> http://adage.com/article/special-report-super-bowl/social-media-spoiling-super-bowl-ad-surprise/239147/ Sun, 13 Jan 2013 00:00 EST Brian Steinberg