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<title><![CDATA[Articles by Lauren Sherman]]></title>
<link>http://adage.com/rss-author.php?id=4849</link>
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<description><![CDATA[Articles by Lauren Sherman]]></description>
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<title><![CDATA[Meet the Brooklyn Agency That White-Labels Clothing for Big
 Marketers]]></title>
<link>http://adage.com/article/agency-news/meet-brooklyn-agency-white-labels-clothing-big-marketers/241186/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 02 May 2013 12:15 EDT</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[It's Cool Again to be 'Made in America']]></title>
<link>http://adage.com/article/news/cool-made-america/239846/</link>
<description><![CDATA[
 
Not since the 1970s has "Made in America" been such a hot way to market your product. 




On one end is Walmart&#039;s promise to buy an additional $50 billion in U.S.-made merchandise over the next decade; on the other are designers touting investments in New York&#039;s shrinking garment district as a way to justify higher prices. 




At the Financial]]></description>
<pubDate>Sun, 17 Feb 2013 00:00 EST</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[Why It Took So Long for Many Retailers to Embrace E-Commerce]]></title>
<link>http://adage.com/article/digital/long-retailers-embrace-e-commerce/239686/</link>
<description><![CDATA[

When TJX Cos., parent of TJ Maxx, Marshalls and Home Goods, announced it would acquire off-price internet retailer Sierra Trading Post for $200 million, it was more than a smart buy. The purchase signified something much bigger: The company was finally taking e-commerce seriously. CEO Carol Meyrowitz declared to investors the company would use Si]]></description>
<pubDate>Sun, 10 Feb 2013 00:00 EST</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[Calvin Klein Goes to the Super Bowl]]></title>
<link>http://adage.com/article/special-report-super-bowl/calvin-klein-super-bowl/239504/</link>
<description><![CDATA[Watch the Super Bowl ads, read all the media news and see what spots marketers are buying for the big game.]]></description>
<pubDate>Thu, 31 Jan 2013 11:24 EST</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[Retailers Want More Than Buzz From High-End Partnerships]]></title>
<link>http://adage.com/article/news/retailers-buzz-high-end-partnerships/238556/</link>
<description><![CDATA[

Neiman Marcus and Target &#039;s holiday collaboration hit both stores nationwide on Saturday , and the brand partnership is  undoubtedly the most complex, extensive one in either retailer&#039;s history. Not only has America&#039;s biggest luxury department store linked logos with America&#039;s biggest competitor to Walmart, but the duo also convinced 24 high-end ]]></description>
<pubDate>Sun, 02 Dec 2012 00:00 EST</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[Is DIY Evangelist Erica Domesek the Millennial Martha?]]></title>
<link>http://adage.com/article/news/diy-evangelist-erica-domesek-millennial-martha/238111/</link>
<description><![CDATA[


With leopard-print Keds and art paper scattered about, Erica Domesek&#039;s apartment is , well, kind of  a mess. "It&#039;s just a total wreck," she said, surveying a studio filled with typical young-New Yorker things: too many clothes, stacks of  jewelry, piles of  coffee-table books and a bag of  dry-cleaning at the front door awaiting unpacking. And t]]></description>
<pubDate>Sun, 04 Nov 2012 00:00 EDT</pubDate>
<author>Lauren Sherman</author>
</item>
<item>
<title><![CDATA[Soap Cleans Up By Raising the Bar]]></title>
<link>http://adage.com/article/news/soap-cleans-raising-bar/237596/</link>
<description><![CDATA[



When it comes to soap, the bar is  back.  



Thanks to a lot of  mass marketing, liquid soap has become the suds of  choice over the past 10 years. But market data suggest that  more Americans are raising the bar, or at least incorporating it into their daily routine. Mass-retail sales of  bar soap increased 4.7%,  to $1.2 billion in 2011, fro]]></description>
<pubDate>Sun, 07 Oct 2012 00:00 EDT</pubDate>
<author>Lauren Sherman</author>
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