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<title><![CDATA[Articles by Mike Mikho]]></title>
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<description><![CDATA[Articles by Mike Mikho]]></description>
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<title><![CDATA[Brands: Please Stop Trying to Start Conversations On Twitter]]></title>
<link>http://adage.com/article/digitalnext/brands-stop-start-conversations-twitter/239973/</link>
<description><![CDATA[








Mike Mikho





Is it just me, or does it seem like every commercial ends with some half-assed attempt to drive social media traffic? What&#039;s the rationale behind adding a Facebook and Twitter logo to the bottom of a commercial with no page name and no call to action? Does the team putting the spot together think viewers will be pleasantly ]]></description>
<pubDate>Fri, 22 Feb 2013 09:55 EST</pubDate>
<author>Mike Mikho</author>
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<title><![CDATA[The Next Revenue Opportunity For Twitter (It's Not Advertising)]]></title>
<link>http://adage.com/article/digitalnext/revenue-opportunity-twitter-advertising/238819/</link>
<description><![CDATA[








Mike Mikho





How did we ever get by  without Twitter? The first three quarters of  a basketball game seem unwatchable without the sidebar conversation on LeBron James&#039; forehead. The guy who let Britney Spears back on TV would get getting threatening letters if it wasn&#039;t for the legion of  pop-up comedians commenting on her every move. I]]></description>
<pubDate>Tue, 18 Dec 2012 09:34 EST</pubDate>
<author>Mike Mikho</author>
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<title><![CDATA[Why Social Media Needs TV and TV Needs Social]]></title>
<link>http://adage.com/article/digitalnext/social-media-tv-tv-social/237759/</link>
<description><![CDATA[








Mike Mikho





Every now and then, we come across a couple seemingly made for each other. Think of  Barack and Michelle Obama, Jay -Z and Beyonce, or John Stamos and his array of  hair products. Marketers are reaping the benefit of  another match made in heaven, and as the industry evolves, these two will change the way each other operate]]></description>
<pubDate>Mon, 15 Oct 2012 10:01 EDT</pubDate>
<author>Mike Mikho</author>
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