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<title><![CDATA[Articles by Shane Snow]]></title>
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<description><![CDATA[Articles by Shane Snow]]></description>
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<title><![CDATA[In the World of Branded Content, Original Always Wins]]></title>
<link>http://adage.com/article/digitalnext/world-branded-content-original-wins/239269/</link>
<description><![CDATA[








Shane Snow









Quick! Name a corporate brand that does amazing content aggregation!





Hmm ... wait. I can&#039;t think of any, either.





Okay, let&#039;s try this: Name a brand that creates amazing original content.





I can think of a dozen. Red Bull, Gilt Groupe, GE, BirchBox ... the list of memorable branded content campaigns surely ]]></description>
<pubDate>Mon, 21 Jan 2013 10:06 EST</pubDate>
<author>Shane Snow</author>
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<title><![CDATA[7 Branded Content Campaigns That Got It Right In 2012]]></title>
<link>http://adage.com/article/digitalnext/7-branded-content-campaigns-2012/238910/</link>
<description><![CDATA[








Shane Snow





In ad circles, the Year of  the Dragon has really been the Year of  native advertising, aka content marketing. 





Though brand-created content is  not novel, the practice fully bloomed in social-media-saturated 2012. Last year we debated, "Should brands be doing this publishing thing?" This year we debated, "How should t]]></description>
<pubDate>Thu, 27 Dec 2012 09:00 EST</pubDate>
<author>Shane Snow</author>
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