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<title><![CDATA[Articles by Konrad Feldman]]></title>
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<description><![CDATA[Articles by Konrad Feldman]]></description>
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<title><![CDATA[Why Advertising Through RTB Needs a New Buying Model]]></title>
<link>http://adage.com/article/digitalnext/advertising-rtb-a-buying-model/239319/</link>
<description><![CDATA[








Konrad Feldman





For decades, cost per thousand (CPM) pricing has controlled how nearly all advertising is bought and sold and how different media properties are compared. While a focus on CPM-based buying also provided a foundation for the first decade of online display growth, it is now preventing the online advertising industry from ]]></description>
<pubDate>Tue, 22 Jan 2013 11:11 EST</pubDate>
<author>Konrad Feldman</author>
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