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<title><![CDATA[Articles by Joseph Perello]]></title>
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<description><![CDATA[Articles by Joseph Perello]]></description>
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<title><![CDATA[What Kind of a Social-Media 'Expert' Do You Really Need?]]></title>
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<description><![CDATA[








Joseph Perello





By Joseph Perello

While Internet marketing strategist B.L. Ochman questions in Ad Age how 181,000 people have come to call themselves social media "gurus," "ninjas," "masters" and "mavens" on Twitter, there&#039;s one fact we have to face: if they weren&#039;t being hired, then they couldn&#039;t be making these claims.

You can call]]></description>
<pubDate>Tue, 29 Jan 2013 10:30 EST</pubDate>
<author>Joseph Perello</author>
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