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<title><![CDATA[Articles by Vijay Sundaram]]></title>
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<description><![CDATA[Articles by Vijay Sundaram]]></description>
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<title><![CDATA[A Better Way to Measure Consumer Influence]]></title>
<link>http://adage.com/article/digitalnext/a-measure-consumer-influence/239777/</link>
<description><![CDATA[








Vijay Sundaram






The power of consumers to influence each other when making purchase decisions is touted as one of biggest benefits of social media in marketing strategies. Consumer reviews, recommendations, referrals and other advice are becoming de rigueur in social-marketing programs.

The conundrum is how to measure consumer influe]]></description>
<pubDate>Tue, 19 Feb 2013 10:15 EST</pubDate>
<author>Vijay Sundaram</author>
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