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<title><![CDATA[Articles by Jay Baer]]></title>
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<description><![CDATA[Articles by Jay Baer]]></description>
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<title><![CDATA[Why Most Brand Tweets Fell Flat During the Oscars]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/</link>
<description><![CDATA[








Jay Baer






Well that didn&#039;t take long.



In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to "get themselves some of that real-time marketing!"




Here&#039;s the deal. If you&#039;re going to try to capitalize on televised American water cooler moments you eit]]></description>
<pubDate>Mon, 25 Feb 2013 15:07 EST</pubDate>
<author>Jay Baer</author>
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