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<title><![CDATA[Articles by Matthew Creamer]]></title>
<link>http://adage.com/rss-author.php?id=515</link>
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<ttl>120</ttl>
<description><![CDATA[Articles by Matthew Creamer]]></description>
<item>
<title><![CDATA[Mad Men Recap: Need for Speed]]></title>
<link></link>
<description><![CDATA[
That the electrifying opening -- a dark, tight, frantic shot of Ken Cosgrove; a speeding carful of drunken, jowly old men; and a gun -- was not even the strangest moment in last night&#039;s "Mad Men" episode tells you just how bizarre it was.

			
				
				
				
					Michael Yarish/AMC
					Ted Chaough (Kevin Rahm) looks appropriately incredulous
				]]></description>
<pubDate>Mon, 20 May 2013 12:53 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Mad Men Recap: Need for Speed]]></title>
<link>http://adage.com/article/media/mad-men-recap-speed/241572/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 20 May 2013 10:30 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Don Is Not My Co-Pilot]]></title>
<link></link>
<description><![CDATA[
					
				
				
				
					Ron Jaffe/AMC
					Don Draper
				
			



Maybe someone just needs to give Don Draper an Oreo.



As we saw on the 90-second spot that ran about three-quarters through last night&#039;s episode of "Mad Men," the cream-filled cookie can tame a vampire, a shark or a big bad wolf. So why not an aging, alcoholic, philandering, sad]]></description>
<pubDate>Mon, 13 May 2013 13:53 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Don Is Not My Co-Pilot]]></title>
<link>http://adage.com/article/media/mad-men-recap-don-pilot/241439/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 13 May 2013 11:00 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?]]></title>
<link></link>
<description><![CDATA[
 
So, in a bold bid to secure a new account from General Motors, Sterling Cooper Draper Pryce and Cutler, Gleason & Chaough look like they&#039;re merging. The new agency will presumably be christened on Sunday night&#039;s episode of "Mad Men," leaving us precious few hours to speculate on what it will be called. (If only the "Mad Men" crew had our Agency ]]></description>
<pubDate>Fri, 10 May 2013 12:35 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?]]></title>
<link>http://adage.com/article/media/mad-men-agency-called/241413/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 10 May 2013 10:17 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Size Matters]]></title>
<link></link>
<description><![CDATA[
		A pitch for a secret product. An account resigned in spite. A thwarted IPO. A surprise merger.

			
				
				
				
					Michael Yarish/AMC
					Peggy Olson (Elisabeth Moss)
				
			

 For all those put off by the feeling that "Mad Men" has in its sixth season veered into the soap operatic, last night&#039;s episode should be a return to form. Chock f]]></description>
<pubDate>Mon, 06 May 2013 10:58 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Size Matters]]></title>
<link>http://adage.com/article/media/mad-men-recap-size-matters/241306/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 06 May 2013 10:02 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Yep, That's How the Ad Biz Reacted to a 1968 Tragedy]]></title>
<link>http://adage.com/article/media/mad-men-recap-ad-biz-reacted-mlk-s-death/241169/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 29 Apr 2013 10:05 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Yep, That's How the Ad Biz Reacted to a 1968 Tragedy]]></title>
<link></link>
<description><![CDATA[
		It&#039;s the evening of April 4, 1968, and a ballroom full of New York City advertising executives has just received word that Martin Luther King Jr. has been shot to death. The program they&#039;ve assembled for, naturally, has ground to a halt. But after just a few minutes, the lights are repeatedly dimmed, beckoning the ad folk back to their tables. 
]]></description>
<pubDate>Fri, 26 Apr 2013 12:43 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Who Was Mather? Meet the Lesser-Known Men Behind Famous Agency Names]]></title>
<link></link>
<description><![CDATA[


There&#039;s a funny thing about the names of ad agencies. They can grant a kind of immortality even if the name on the door didn&#039;t have all that much to do with what made them famous. 




Take Charles Crispin. His family name is on the door at Crispin Porter & Bogusky, probably the most talked-about agency of the 21st century. Thing is, there were ]]></description>
<pubDate>Fri, 26 Apr 2013 12:43 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Invisible Woman]]></title>
<link></link>
<description><![CDATA[

About midway through last night&#039;s "Mad Men" Pete Campbell issues a warning to his fellow partners at the agency: "I might remind you and everyone that the Commission on Human Rights is continuing to investigate our industry regarding the employment of Negroes."  

			
				
				
				
					Jordin Althaus/AMC
					Dawn Chambers (Teyonah Parris) and ]]></description>
<pubDate>Mon, 22 Apr 2013 12:49 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Invisible Woman]]></title>
<link>http://adage.com/article/media/mad-men-recap-invisible-woman/241014/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 22 Apr 2013 11:57 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[How P&G, Ford and Wendy's Are Redefining Value]]></title>
<link>http://adage.com/article/news/p-g-ford-wendy-s-redefining/241006/</link>
<description><![CDATA[




Ever since McDonald&#039;s started serving up 59¢ hamburgers and supermarkets launched private-label lines, value has come to mean one thing -- cheap. But a new realization is sinking in among marketers: It can&#039;t stay that way if brands are going to survive the dodgiest economic-recovery narrative this side of Lindsay Lohan. 










America&#039;s t]]></description>
<pubDate>Sun, 21 Apr 2013 00:00 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Trouble at SCDP? Fo' Chaough]]></title>
<link></link>
<description><![CDATA[
Last season, the persistent ad-agency-as-brothel metaphor on "Mad Men" ditched its figurative quality and became literal when a central and beloved character was pimped out in exchange for a big new account. But the selling of Joan Harris to a beastly Jaguar client wasn&#039;t the end of that nasty meme. 

			
				
				
				
					Ron Jaffe/AMC
					You]]></description>
<pubDate>Mon, 15 Apr 2013 12:31 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Recap: Trouble at SCDP? Fo' Chaough]]></title>
<link>http://adage.com/article/media/mad-men-recap-trouble-scdp-fo-chaough/240892/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 15 Apr 2013 11:43 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[How to Capitalize on Your Brand's Unplanned Star Turn on 'Mad Men']]></title>
<link></link>
<description><![CDATA[
		It seems almost unfair: Big brands like Lincoln Motor Co. and Johnnie Walker laid out big bucks for commercial time during the season premiere of "Mad Men," but Koss Corp. slipped into the script without paying a cent. And there was no DVR-powered skipping through the headphone-maker&#039;s airtime, either.

The downside for Koss, of course, was a to]]></description>
<pubDate>Thu, 11 Apr 2013 10:36 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[How to Capitalize on Your Brand's Unplanned Star Turn on 'Mad Men']]></title>
<link>http://adage.com/article/media/koss-headphones-capitalized-mad-men-role/240796/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 11 Apr 2013 06:58 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA['Mad Men' Premiere Recap: Blue Hawaii]]></title>
<link></link>
<description><![CDATA[
It begins in an emergency. An urgent point-of-view shot shows an unfamiliar face performing CPR on an unknown patient acting as our eyes. We hear the thumping chest compressions and the screams of a familiar voice. 

			
				
					
				


Have the smokes, the Old Fashioneds and the soul-hardening stress of a life spent lying finally caught up with]]></description>
<pubDate>Mon, 08 Apr 2013 10:23 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[As Ad Rates Sink, More Websites Explore Ad-Free Business]]></title>
<link>http://adage.com/article/media/online-ad-rates-falling-sites-explore-ad-free-business/240620/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 29 Mar 2013 12:44 EDT</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[See 1967 Film in Which an Ad Man Foresaw Digital-Media Boom]]></title>
<link>http://adage.com/article/agency-news/1967-film-ad-man-foresaw-digital-media-boom/240209/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 08 Mar 2013 09:30 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Forget 'Harlem Shake' -- Watch Ogilvy Sing 'Fame' Back in 1982]]></title>
<link></link>
<description><![CDATA[
		All you ad agency kids thinking your "Harlem Shake" knock-offs and "Call Me Maybe" lip-syncing is so original, think again. 

Ogilvy & Mather beat you to the punch by about thirty years with this amazing promotional clip it made back in, it seems, 1982. It begins with a swelling Broadway-style tune, in which a few agency newbies wonder songfully]]></description>
<pubDate>Tue, 05 Mar 2013 12:05 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Forget 'Harlem Shake' -- Watch Ogilvy Sing 'Fame' Back in 1982]]></title>
<link>http://adage.com/article/adages/great-grandpa-ad-agency-harlem-shake-videos/240156/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 05 Mar 2013 11:25 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[GE Shows Just Because You're a Giant Conglomerate Doesn't Mean You Have to Act Like One]]></title>
<link>http://adage.com/article/special-report-digital-alist-2013/ad-age-digital-a-list-ge/239940/</link>
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<pubDate>Sun, 24 Feb 2013 00:00 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Built for Newsprint, The Onion Finds New Life In Social, Video]]></title>
<link>http://adage.com/article/special-report-digital-alist-2013/ad-age-digital-a-list-onion/239944/</link>
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<pubDate>Sun, 24 Feb 2013 00:00 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Carhartt Hires Hot Director Derek Cianfrance for Spring Campaign]]></title>
<link>http://adage.com/article/news/carhartt-hires-director-derek-cianfrance-spring-campaign/239842/</link>
<description><![CDATA[

Is Carhartt --the 124-year workwear maker and fashion brand-- trying to heat up its image?



Based on its plans for a new ad campaign, it seems so. Carhartt is taking a decidely new approach for marketing its heavy duty coats, boots and flame-resistant wear than it has in the past. Ad Age has learned the company has hired hot filmmaker Derek Cia]]></description>
<pubDate>Tue, 19 Feb 2013 12:00 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Time Warner in Talks to Sell Most of Time Inc.]]></title>
<link>http://adage.com/article/media/time-warner-reportedly-talks-sell-time/239781/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 13 Feb 2013 13:57 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Apple's Critics Focus on Wrong Kind of 'Cool']]></title>
<link>http://adage.com/article/digital/apple-s-critics-focus-wrong-kind-cool/239566/</link>
<description><![CDATA[

Has Apple lost its cool? 




It&#039;s a question that&#039;s been asked since Apple rose from the ashes in 2001, a time during which the company has become nothing less than the most valuable in the world. Nevertheless, journalists, analysts and just about everyone else have been champing at the bit to pinpoint the exact moment when the company will lose]]></description>
<pubDate>Tue, 05 Feb 2013 06:00 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Rewind: The Late Ed Koch's Days as a Snapple Pitchman]]></title>
<link></link>
<description><![CDATA[

Ed Koch, who died today, is rightly being remembered as a great mayor who saved New York City from financial failure. But don&#039;t forget he was also an advertising pitchman for brands like Coca-Cola, FreshDirect and Slim-Fast.



For the tall, Bronx-born Koch, perhaps his greatest and most memorable turn on Madison Avenue was for Snapple, in a 1993]]></description>
<pubDate>Fri, 01 Feb 2013 17:07 EST</pubDate>
<author>Matthew Creamer</author>
</item>
<item>
<title><![CDATA[Rewind: The Late Ed Koch's Days as a Snapple Pitchman]]></title>
<link>http://adage.com/article/rewind/rewind-late-ed-koch-s-days-a-snapple-pitchman/239555/</link>
<description><![CDATA[

Ed Koch, who died today, is rightly being remembered as a great mayor who saved New York City from financial failure. But don&#039;t forget he was also an advertising pitchman for brands like Coca-Cola, FreshDirect and Slim-Fast.



For the tall, Bronx-born Koch, perhaps his greatest and most memorable turn on Madison Avenue was for Snapple, in a 1993]]></description>
<pubDate>Fri, 01 Feb 2013 16:20 EST</pubDate>
<author>Matthew Creamer</author>
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