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<title><![CDATA[Articles by Peter Francese]]></title>
<link>http://adage.com/rss-author.php?id=544</link>
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<description><![CDATA[Articles by Peter Francese]]></description>
<item>
<title><![CDATA[Stat of the Day: How Three Generations Spent in their 20s]]></title>
<link>http://adage.com/article/adagestat/stat-day-generations-spent-20s/233684/</link>
<description><![CDATA[Millennials are being rightly described as the nation&#039;s second Baby Boom.  The first one produced around 81 million consumers, but this second one clocked in at almost 85 million in the 2010 Census. Between them, of      course, is      the much smaller Generation X with a census count of      only 41 million consumers.

But let&#039;s be fair. The reas]]></description>
<pubDate>Mon, 26 Mar 2012 09:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Millennials May Yet Save Our Economic Bacon]]></title>
<link>http://adage.com/article/adagestat/millennials-save-economic-bacon/232365/</link>
<description><![CDATA[Perhaps the most important driver of        new consumer spending, and thus economic growth, will occur as young millennials decide to settle down, buy a house and start producing children. 









But as we have been told over and over again, millennials have been very slow out of        the gate. Evidence suggests that        too many of       ]]></description>
<pubDate>Thu, 26 Jan 2012 15:10 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[What's a Typical Household Look Like? Just as Likely to Be Headed by a Woman]]></title>
<link>http://adage.com/article/news/a-typical-household-headed-a-woman/230450/</link>
<description><![CDATA[Marketing executives who are married with kids might be surprised to find that                        they represent a mere one in five households nationwide&mdash;a long way from typical. In fact, the 2010 Census found a record low 48% of                        U.S. households were married couples and that                        iconic American family]]></description>
<pubDate>Sun, 16 Oct 2011 00:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: The Rise of the Renter]]></title>
<link>http://adage.com/article/adagestat/stat-day-rise-renter/229501/</link>
<description><![CDATA[ 




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<pubDate>Mon, 29 Aug 2011 10:55 EDT</pubDate>
<author>Peter Francese</author>
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<title><![CDATA[Stat of the Day: Just Who Has Left the Workforce, Anyway?]]></title>
<link>http://adage.com/article/adagestat/55-unemployed-teens-seniors/229427/</link>
<description><![CDATA[As a guy who crunches numbers all the time (which may be the reason I&#039;m so short on friends), I get this question almost every day: "How are we supposed to sell anything in the midst of                                           all this economic turmoil?"  

My quick answer is                                           to suggest the questioner stop]]></description>
<pubDate>Tue, 23 Aug 2011 11:26 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: The Need for a New Baby Boom]]></title>
<link>http://adage.com/article/adagestat/baby-boomers-millennial-moms-boost-recovery/229295/</link>
<description><![CDATA[Who is                                               going to pull us out of                                               this recession? The American consumer? Yeah, sure. Depending on who is                                               doing the talking, we are told that                                               American consumers are mostl]]></description>
<pubDate>Wed, 17 Aug 2011 10:04 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: Put Your Money on Texas]]></title>
<link>http://adage.com/article/adagestat/top-10-states-economic-growth-based-millennial-pop/228497/</link>
<description><![CDATA[Suppose we could bet states as if they were horses engaged in a decade-long economic race. How would you place your bets? Well, one way to evaluate a state&#039;s prospects might be to look at the number of                                                                  millennials aged 25 to 34 that                                                     ]]></description>
<pubDate>Wed, 13 Jul 2011 10:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: Millennials, Migration and Marketers]]></title>
<link>http://adage.com/article/adagestat/stat-day-millennials-migration-marketers/228496/</link>
<description><![CDATA[
During the period 2000 to 2009, the Census bureau estimated that                                                                  a net of                                                                  about 2.5 million people moved out of                                                                  the Northeast and another 1.8 million peop]]></description>
<pubDate>Fri, 08 Jul 2011 12:21 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: The Problem With DMAs]]></title>
<link>http://adage.com/article/adagestat/a-tale-places-principal-city-metro-suburban/228198/</link>
<description><![CDATA[Chicago is                                                                   the nation&#039;s third-largest metropolitan area with 9.5 million residents and 3.5 million households. The City of                                                                   Chicago has 2.7 million residents and 1.0 million households. While broadcast media ad campaign]]></description>
<pubDate>Wed, 15 Jun 2011 10:48 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: Census Finds 1.3 Million Fewer Nuclear Families]]></title>
<link>http://adage.com/article/adagestat/census-finds-1-3-million-fewer-nuclear-families/228057/</link>
<description><![CDATA[The iconic American household type, staring the married couple and its children, was the only household type to decline over the past decade. The losses of                                                                    this economic power-household hit some regions harder than others. Forty-one states lost a total of                            ]]></description>
<pubDate>Wed, 08 Jun 2011 13:30 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Stat of the Day: The Amazing Decline of the Iconic Household]]></title>
<link>http://adage.com/article/adagestat/amazing-decline-american-household/227856/</link>
<description><![CDATA[The iconic American household -- married couples with children -- is                                                                    now just one in five U.S. households, an all-time low. It&#039;s been a very long time, more than 50 years in fact, since we could say with any degree of                                                                  ]]></description>
<pubDate>Thu, 02 Jun 2011 10:39 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Five More Census Trends for Marketers]]></title>
<link>http://adage.com/article/adagestat/important-census-trends-marketers/226888/</link>
<description><![CDATA[In Monday&#039;s issue, Ad Age looked at five Census 2010 trends marketers should be planning around. Here are five more:

The 2010 Census starkly documented the housing market collapse: Since 2000, vacant housing units increased over four times faster than occupied ones.
The 2010 Census counted 131.7 million dwelling units a 13.6% increase compared to ]]></description>
<pubDate>Fri, 08 Apr 2011 10:53 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Five Surprising Facts Marketers Should Know About 2010 Census Stats]]></title>
<link>http://adage.com/article/news/census-2010-surprising-facts-marketers/149692/</link>
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The 2010 cens]]></description>
<pubDate>Sun, 03 Apr 2011 00:00 EDT</pubDate>
<author>Peter Francese</author>
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<item>
<title><![CDATA[What Census 2010 Is Telling us About Census 2020]]></title>
<link>http://adage.com/article/adagestat/growth-hispanic-children-population-census-2010/149238/</link>
<description><![CDATA[While the 2010 Census is meant to give us a detailed snapshot of the population as it stands today, the early results are also forecasting big changes to come. This half of the nation is becoming more diverse at a rapid pace starting with children. This will have profound effect on marketing in future years, particularly that which is directed at f]]></description>
<pubDate>Fri, 04 Mar 2011 15:19 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[The Redistribution of Wealth? It Already Happened]]></title>
<link>http://adage.com/article/adagestat/marketing-era-redistributed-wealth/149059/</link>
<description><![CDATA[Politically, there&#039;s been a lot of talk about the "redistribution of wealth" which seems to be a fancy way of saying "getting the people with money to help pay for the people who don&#039;t." We&#039;ll leave the politicking to the Colberts, Becks and Maddows, but the demographics of income have profound implications for those of us who want to sell products]]></description>
<pubDate>Thu, 24 Feb 2011 13:26 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[When It Comes to Education, Men Are Getting Schooled]]></title>
<link>http://adage.com/article/adagestat/women-earning-college-graduate-degrees-men/148888/</link>
<description><![CDATA[For the first time in American history there are now a million more female college graduates than male. As recently as 2000 it was the opposite: There were a million more men than women with a bachelor&#039;s or graduate degree. 

Since 2000, the number of men age 25 or older has risen 12% compared with a 10% increase for women. The result is that the o]]></description>
<pubDate>Tue, 15 Feb 2011 13:02 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[How Missed Census Estimates Hint at Growth Markets]]></title>
<link>http://adage.com/article/adagestat/hottest-growth-states-2010-census/148811/</link>
<description><![CDATA[
@import url(http://adage.com/styles/edit.css);


AdAgeStat often writes about and uses Census estimates. But how good is the Census Bureau at guessing population totals? Every 10 years we get to find out. Six years ago the Census Bureau published a set of projections for each state for the 2010 and subsequent Census years. The newly released 2010 ]]></description>
<pubDate>Fri, 11 Feb 2011 00:00 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[What New Census Data Means for Marketers]]></title>
<link>http://adage.com/article/adagestat/census-data-means-marketers/147659/</link>
<description><![CDATA[
@import url(/styles/edit.css);


The five-year data from the American Community Survey (ACS) was released this morning. Last  week the Census Bureau did something it had never done before. It set out a set of five alternative estimates of the U.S. population on April 1, 2010 just a few weeks before the Bureau will begin publishing the results of t]]></description>
<pubDate>Tue, 14 Dec 2010 11:24 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Why You Can No Longer Sell to the Average American Household]]></title>
<link>http://adage.com/article/adagestat/housing-growth-changing-demographics-family/147133/</link>
<description><![CDATA[What will finally drive some growth in the housing industry? It might be nothing more dramatic than a release of demand that&#039;s been pent-up since the start of the recession.

Last week the Census Bureau published results from a March survey that found 117.5 million households in the U.S., up a mere 0.3% from 2009. That&#039;s about one-third the average]]></description>
<pubDate>Tue, 16 Nov 2010 10:08 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Hispanic Market Hits Tipping Point]]></title>
<link>http://adage.com/article/hispanic-marketing/hispanic-market-hits-tipping-point/145095/</link>
<description><![CDATA[U.S. Hispanic marketing and media news and the best creative advertising: The biggest stories, trends and data in marketers&#039; multi-billion dollar efforts to reach America&#039;s most rapidly growing demographic, from Spanish-dominant to acculturated, bilingual Latinos.]]></description>
<pubDate>Mon, 26 Jul 2010 00:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[The Changing Face of the U.S. Consumer]]></title>
<link>http://adage.com/article/news/changing-face-u-s-consumer/128181/</link>
<description><![CDATA[


NEW YORK (AdAge.com) -- The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically.


It&#039;s not news that the nation is aging, but the fact that the average U.S. head of household is just s]]></description>
<pubDate>Mon, 07 Jul 2008 00:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[American Consumers: The World's Biggest Spenders]]></title>
<link>http://adage.com/article/american-demographics/american-consumers-world-s-biggest-spenders/48007/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Tue, 10 Jan 2006 00:00 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[U.S. CONSUMER -LIKE NO OTHER ON THE PLANET]]></title>
<link>http://adage.com/article/viewpoint/u-s-consumer-planet/105667/</link>
<description><![CDATA[Americans are the biggest spenders on the planet. Collectively, U.S. consumers spend more each week than the annual gross domestic product of Finland. At that pace of spending, the average American household&#039;s economic outlays for all goods and services reached a rather grand $1,500 a week in 2005, according to the U.S. Bureau of Economic Analysis.]]></description>
<pubDate>Mon, 02 Jan 2006 00:00 EST</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Income Ups & Downs]]></title>
<link>http://adage.com/article/american-demographics/income-ups-amp-downs/42093/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Mon, 18 Oct 2004 16:10 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[SINGLE FAMILY, CONDO STYLE]]></title>
<link>http://adage.com/article/american-demographics/single-family-condo-style/45047/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Fri, 01 Oct 2004 12:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[Single Family, Condo Style]]></title>
<link>http://adage.com/article/american-demographics/single-family-condo-style/42080/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Tue, 07 Sep 2004 12:42 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[BRAINS & GENDER]]></title>
<link>http://adage.com/article/american-demographics/brains-amp-gender/45032/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Wed, 01 Sep 2004 12:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[AMERICA'S GRAY AREA DILEMMA]]></title>
<link>http://adage.com/article/american-demographics/america-s-gray-area-dilemma/45016/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Thu, 01 Jul 2004 12:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[A NEW ERA OF COLD HARD CASH]]></title>
<link>http://adage.com/article/american-demographics/a-era-cold-hard-cash/45002/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Tue, 01 Jun 2004 12:00 EDT</pubDate>
<author>Peter Francese</author>
</item>
<item>
<title><![CDATA[IN THE SHADOW OF THE BOOM]]></title>
<link>http://adage.com/article/american-demographics/shadow-boom/44987/</link>
<description><![CDATA[American Demographics brings you cutting-edge market and demographic research. Looking for data? Look no further.]]></description>
<pubDate>Sat, 01 May 2004 12:00 EDT</pubDate>
<author>Peter Francese</author>
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