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<title><![CDATA[Articles by Jack Neff]]></title>
<link>http://adage.com/rss-author.php?id=58</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Jack Neff]]></description>
<item>
<title><![CDATA[P&G Launches Major ROI  Review]]></title>
<link>http://adage.com/article/news/procter-gamble-launches-major-roi-review/241565/</link>
<description><![CDATA[

Procter & Gamble Co. is the U.S.&#039;s largest ad spender&mdash;and now it&#039;s embarking on a major review of how it measures the impact of that $5 billion-plus annual outlay.  




The move comes only two years after adopting a new system for measuring return on marketing investment and amid investor pressure for the world&#039;s biggest advertiser to get more]]></description>
<pubDate>Sun, 19 May 2013 00:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Disappoints But Stays Course on Price Ads and Ecommerce]]></title>
<link>http://adage.com/article/news/walmart-disappoints-stays-price-ads-ecommerce/241520/</link>
<description><![CDATA[
Walmart reported first-quarter sales and earnings that missed forecasts, but it&#039;s forging ahead with more local price-comparison ads and e-commerce investments amid signs its executives see that both are working. 




Earnings of $1.14 per share for the quarter ended April 30 fell a penny below analyst forecasts. Comparable-store sales for the nam]]></description>
<pubDate>Thu, 16 May 2013 14:20 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[ABC Viewers Buy More Tissue -- And Why That Matters]]></title>
<link>http://adage.com/article/media/abc-viewers-buy-tissue-matters/241422/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 14 May 2013 06:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Incentives Rise in Agency Compensation Deals, ANA Finds]]></title>
<link>http://adage.com/article/news/incentives-rise-agency-deals-ana-finds/241365/</link>
<description><![CDATA[Performance-based incentives for U.S. agencies continue to gain popularity among marketers, according to a new survey, despite mixed reviews from agency executives on how much difference they really make. 

The study was released by  the Association of  National Advertisers and consulting firm R3:JLB at the ANA Financial Management Conference in Sc]]></description>
<pubDate>Thu, 09 May 2013 06:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Procurement Execs: Cost Shouldn't Be Main Thing, But It Is]]></title>
<link>http://adage.com/article/news/procurement-execs-cost-main-thing/241326/</link>
<description><![CDATA[
For the past couple of years, there&#039;s been a lot of discussion around the education of marketing procurement -- and how many are focused on much more than just lowering cost. But that&#039;s still a top factor in evaluating agencies and other companies, according to a survey by the Association of National Advertisers. 


The survey of 113 procurement e]]></description>
<pubDate>Tue, 07 May 2013 15:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Taps Agency Behind Bloomberg Gun-Control Effort]]></title>
<link>http://adage.com/article/news/walmart-taps-agency-bloomberg-gun-control-effort/241324/</link>
<description><![CDATA[Walmart&#039;s latest corporate image campaign draws on the same Florida-based agency that produced recent ads for New York Mayor Michael Bloomberg&#039;s national gun-control effort.



Palm City, Fla.-based Lighthouse Group, which created ads this winter and spring for Mr. Bloomberg&#039;s Mayors Against Illegal Guns, was retained on a project basis for the new]]></description>
<pubDate>Tue, 07 May 2013 10:45 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Spot the Fakes: Take Our Fragrance-Names Quiz]]></title>
<link>http://adage.com/article/news/spot-fakes-fragrance-names-quiz/241210/</link>
<description><![CDATA[
Fragrance and fragrance-makers have gone from relative obscurity to rock stardom in packaged-goods over the past decade. It&#039;s gotten to the point that an actor portraying a fragrance developer appears in a new ad for the National Parks Collection of fragrances from Reckitt Benckiser&#039;s Air Wick. 

When was the last time, by the way, a fictional bra]]></description>
<pubDate>Tue, 07 May 2013 07:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[J&J Launches Massive Corporate-Image Rebranding Campaign]]></title>
<link>http://adage.com/article/cmo-strategy/johnson-johnson-launches-corporate-image-rebrand/241278/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Mon, 06 May 2013 10:15 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Stretches Its Time Frame for Paying Agencies]]></title>
<link>http://adage.com/article/agency-news/p-g-stretches-time-frame-paying-agencies/241303/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 05 May 2013 00:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Moves Global Gillette Account to Grey]]></title>
<link>http://adage.com/article/agency-news/p-g-hands-gillette-account-grey/241161/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 29 Apr 2013 12:45 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Commercial Actors Get 6% Pay Hike in New Contract]]></title>
<link>http://adage.com/article/media/contract-commercial-actors-hikes-pay-6-mandates-ad-id/241084/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 25 Apr 2013 06:58 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Will Hike U.S. Marketing Spending After Last Year's Drop]]></title>
<link>http://adage.com/article/news/p-g-hike-u-s-marketing-spending-year-s-drop/241071/</link>
<description><![CDATA[
Procter & Gamble Co. cut U.S. measured-media spending last year, but Chairman-CEO Bob McDonald said U.S. marketing spending will rise for the fiscal year ended June 30 as his company ramps up product rollouts this month following a quarter that met estimates but left investors unimpressed. 




P&G today announced fiscal third-quarter organic sale]]></description>
<pubDate>Wed, 24 Apr 2013 12:49 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Marketing-Mix Models Get Pushback As Media Landscape Changes]]></title>
<link>http://adage.com/article/cmo-strategy/marketing-mix-models-pushback-changing-media-world/240976/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Wed, 24 Apr 2013 06:45 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Tony Siragusa: The New Face of Male Light Bladder Leakage]]></title>
<link>http://adage.com/article/news/tony-siragusa-pitches-depend-light-bladder-leakage-line/240969/</link>
<description><![CDATA[




Advertising Age Player
 

 














 

 


brightcove.createExperiences(); 





Former National Football League defensive tackle Tony Siragusa is telling men to put on pads -- and it has nothing to do with football.

The host of the DIY network&#039;s "Man Caves" is pitching Depend Guards and Shields in the "Guard Your Manhood" campaign, wit]]></description>
<pubDate>Mon, 22 Apr 2013 12:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Five Things You Didn't Know About CPG Mobile Advertising]]></title>
<link>http://adage.com/article/digital/things-cpg-mobile-advertising/240903/</link>
<description><![CDATA[
Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they&#039;re  catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.




Among the things you might not have known about CPG advertisers in mobile:




1)	CPG is adopting]]></description>
<pubDate>Tue, 16 Apr 2013 13:30 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Pinched by Low Prices]]></title>
<link>http://adage.com/article/print-edition/walmart-pinched-low-prices/240882/</link>
<description><![CDATA[



 


Walmart returned to same-store sales growth in 2012 by renewing its commitment to low prices, broad assortments and steely-eyed efficiency -- reversing much of what it did years earlier under the now-discredited Project Impact.  




But amid disappointing sales last quarter, projections for a flat current quarter and questions about why th]]></description>
<pubDate>Tue, 16 Apr 2013 07:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Why the Demographic Won't Die]]></title>
<link>http://adage.com/article/special-report-audience-buying-guide/demographic-die/240870/</link>
<description><![CDATA[


Here&#039;s a paradox of the modern media marketplace: The more irrelevant demographics seem to be, the more powerful they&#039;re getting.  




Long the province of TV, many signs point to the inevitable death of the demo. Purchase-based and other behavioral targeting rules faster-growing digital media, particularly given the rise of real-time buying ba]]></description>
<pubDate>Tue, 16 Apr 2013 05:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G Regains Top Slot in Shopper Marketing]]></title>
<link>http://adage.com/article/cmo-strategy/p-g-regains-top-slot-shopper-marketing/240769/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Thu, 11 Apr 2013 06:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[How Walmart Wants Brands to Fuel Its Content Engine]]></title>
<link>http://adage.com/article/cmo-strategy/walmart-brands-fuel-content-engine/240803/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Wed, 10 Apr 2013 16:15 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Walmart Takes Its TV Fight Local]]></title>
<link>http://adage.com/article/news/walmart-takes-tv-fight-local/240732/</link>
<description><![CDATA[






Once it became a true national retail presence in the late 1990s, Walmart had a big advantage over regional competitors: It could buy national TV, and they couldn&#039;t.  










Now Walmart is giving up some of that edge as it plows a growing portion of its TV budget into spot, rolling out price-comparison ads against local retailers in 60 m]]></description>
<pubDate>Tue, 09 Apr 2013 06:30 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Digital Coupons Find New Use -- Employee Benefits]]></title>
<link>http://adage.com/article/digital/nutrisavings-employees-digital-coupons-eat/240700/</link>
<description><![CDATA[Employers who&#039;ve tried many things to get employees to adopt healthier lifestyles now have a new option -- giving them coupons.

 


At the same time, startup SavingStar has found a new market for its digital coupons and incentives service -- employer health plans -- as it prepares to roll out a joint venture with third-party benefits provider Eden]]></description>
<pubDate>Fri, 05 Apr 2013 07:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Inside Louisville Slugger's Game Plan to Beat Upstart Rivals, Score Young Players]]></title>
<link>http://adage.com/article/cmo-interviews/marketing-louisville-slugger-s-plan-lure-young-players/240608/</link>
<description><![CDATA[



At Procter & Gamble Co. nearly a decade ago, Kyle Schlegel was trying to refresh Old Spice, a brand popular among dads and grandfathers but losing relevance to young men. Now, as VP-marketing at Hillerich & Bradsby, he&#039;s got nearly the same challenge with Louisville Slugger. 










So Mr. Schlegel has spent the past year reapplying some les]]></description>
<pubDate>Mon, 01 Apr 2013 12:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Scotts' 2013 Spend Threatened by Perpetual Winter Weather]]></title>
<link>http://adage.com/article/news/scotts-2013-spend-threatened-perpetual-winter-weather/240636/</link>
<description><![CDATA[


Last year, homeowners in the Northeast and Midwest were cutting grass in early March. This year, snow covered lawns past St. Patrick&#039;s Day. 




That has the lawn-and-garden market looking at a weak start in 2013.  




Scotts Miracle-Gro, the market leader, hiked U.S. ad spending 50% last year and absorbed commodity costs without raising prices]]></description>
<pubDate>Mon, 01 Apr 2013 09:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[How Kimberly-Clark Approaches Scam Ads]]></title>
<link>http://adage.com/article/cmo-strategy/kimberly-clark-approaches-scam-ads/240641/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Sun, 31 Mar 2013 00:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[P&G's 'Bacon Mouthwash' Sounds Like an April Fool's Gag]]></title>
<link>http://adage.com/article/adages/p-g-s-bacon-mouthwash-sounds-april-fool-s-gag/240618/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Fri, 29 Mar 2013 14:15 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Head & Shoulders Wants to Own the Strikeout for Old Spice Scent Launch]]></title>
<link>http://adage.com/article/cmo-strategy/head-shoulders-strikeout-spice-scent/240602/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Fri, 29 Mar 2013 06:30 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest]]></title>
<link>http://adage.com/article/startup-watch/pingage-buddy-media-pinterest-p-g-a-client/240513/</link>
<description><![CDATA[
Pinterest hit 10 million unique monthly visitors last year faster than any website ever and now tops 30 million, per comScore. Yet many big brands still have no presence there, and even ones that do, such as Walmart and L&#039;Oreal&#039;s Maybelline, attract only low-five-figure followings.




Sensing a void, Cincinnati-based start-up Pingage hopes to bec]]></description>
<pubDate>Tue, 26 Mar 2013 08:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Nielsen Now Tracks (Almost) Everything You Buy]]></title>
<link>http://adage.com/article/media/nielsen-tracks-bank-statements-credit-card-transactions/240439/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 20 Mar 2013 13:40 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter]]></title>
<link>http://adage.com/article/cmo-strategy/coca-cola-sees-sales-impact-online-buzz-digital-display-effective-tv/240409/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Mon, 18 Mar 2013 16:45 EDT</pubDate>
<author>Jack Neff</author>
</item>
<item>
<title><![CDATA[Advertising Research Foundation Taps Gayle Fuguitt as CEO]]></title>
<link>http://adage.com/article/news/advertising-research-foundation-taps-gayle-fuguitt-ceo/240360/</link>
<description><![CDATA[Former General Mills researcher Gayle Fuguitt will be the new CEO of the Advertising Research Foundation, making her the first woman and first career client-side executive to lead the group. 




Ms. Fuguitt&#039;s appointment is expected to be announced at the opening of ARF&#039;s Re:Think 2013 conference in New York on March 18. She starts April 15. 




]]></description>
<pubDate>Mon, 18 Mar 2013 12:00 EDT</pubDate>
<author>Jack Neff</author>
</item>
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