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<title><![CDATA[Articles by Ann Marie Kerwin]]></title>
<link>http://adage.com/rss-author.php?id=79</link>
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<description><![CDATA[Articles by Ann Marie Kerwin]]></description>
<item>
<title><![CDATA[What Ads Do Men Notice and What Ads Annoy?]]></title>
<link>http://adage.com/article/news/ad-age-insights-report-explores-men-s-attitudes/235946/</link>
<description><![CDATA[
Wondering how marketers should be communicating with today&#039;s American man? Ad Age   Insights, with data partner GfK MRI, explores the many ways men&#039;s lives today represent a significant departure from those of   their fathers and grandfathers in a new trend report, "Dudes to Dads: U.S. Men&#039;s Attitudes Toward Life, Family, Work." 




AN AD AGE INS]]></description>
<pubDate>Tue, 10 Jul 2012 13:21 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[The Cultural Connection]]></title>
<link>http://adage.com/article/hispanic-marketing/cultural-connection/234904/</link>
<description><![CDATA[U.S. Hispanic marketing and media news and the best creative advertising: The biggest stories, trends and data in marketers&#039; multi-billion dollar efforts to reach America&#039;s most rapidly growing demographic, from Spanish-dominant to acculturated, bilingual Latinos.]]></description>
<pubDate>Tue, 22 May 2012 10:46 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[10 Trends That Are Shaping Global Media Consumption]]></title>
<link>http://adage.com/article/global-news/10-trends-shaping-global-media-consumption/147470/</link>
<description><![CDATA[

NEW YORK (AdAge.com) -- While we&#039;ve been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one -- which is to say, developed nations are fragmenting while developing ones are booming. This is as true for TV and newspapers (newspapers!) as it is for online]]></description>
<pubDate>Mon, 06 Dec 2010 00:00 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[How to Get the Social-Media Generation Behind Your Cause]]></title>
<link>http://adage.com/article/digital/social-media-generation/144686/</link>
<description><![CDATA[NEW YORK (AdAge.com) -- Once social activism meant protest marches, civil obedience and sit-ins. But for today&#039;s 20-somethings -- sometimes called "slactivists" -- supporting or denouncing a cause is as simple as hitting the "like" button on Facebook or posting a hashtag to Twitter. And that&#039;s often where it ends.


But that can also be where it be]]></description>
<pubDate>Mon, 28 Jun 2010 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing]]></title>
<link>http://adage.com/china/article/special-report/a-world-of-inspirational-problemsolving-savvy-brands-and-smart-marketing/144593/</link>
<description><![CDATA[
NEW YORK (AdAgeChina.com) -- It&#039;s surprising what you can learn about local marketing from the parochial approach of South African chicken chain Nando&#039;s as it expands into three continents. Or how customer service can be the differentiator that makes an upstart brand like Brazilian airline Azul. Or how to reach rural markets in China and India fro]]></description>
<pubDate>Wed, 23 Jun 2010 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[A World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing]]></title>
<link>http://adage.com/article/global-news/ad-age-insights-white-paper-world-s-hottest-brands-2010/144404/</link>
<description><![CDATA[NEW YORK (AdAge.com) -- It&#039;s surprising what you can learn about local marketing from the parochial approach of South African chicken chain Nando&#039;s as it expands into three continents. Or how customer service can be the differentiator that makes an upstart brand like Brazilian airline Azul. Or how to keep your cachet even when moving into second an]]></description>
<pubDate>Mon, 14 Jun 2010 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA['Idol' Looks for a Boost With Slate of Celebrity Guests]]></title>
<link>http://adage.com/article/media-watercooler/idol-a-boost-slate-celebrity-guests/141385/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 11 Jan 2010 00:00 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Stories of the Week Offer Crash Course in Notorious News]]></title>
<link>http://adage.com/article/media-watercooler/tiger-woods-salahis-offer-crash-notorious-news/140873/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 07 Dec 2009 00:00 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[C Squared Debuts Cream: The Innovation Exchange]]></title>
<link>http://adage.com/article/media-idea-of-the-week/c-squared-debuts-cream-innovation-exchange/140833/</link>
<description><![CDATA[Cream, a U.K.-based magazine owned by C Squared Communications aimed at highlighting the best in creative media worldwide, weekly case study on a marketer&#039;s innovative use of media that marries perfectly with a campaign&#039;s objective.]]></description>
<pubDate>Thu, 03 Dec 2009 10:52 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Rose Honored for His Past, but What About the Future?]]></title>
<link>http://adage.com/article/media-watercooler/rose-honored-past-future/140100/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 02 Nov 2009 00:00 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Show's Back, but NBC Keeps 'Office' Chatter Flowing Online]]></title>
<link>http://adage.com/article/media-watercooler/tv-nbc-office-chatter-flowing-online/139134/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 21 Sep 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[NBC's 'Jay Leno Show' Under Pressure to Perform]]></title>
<link>http://adage.com/article/media-watercooler/media-nbc-s-jay-leno-show-pressure-perform/138952/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 14 Sep 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Never Can Say Goodbye]]></title>
<link>http://adage.com/article/media-watercooler/paula-abdul-goodbye-american-idol/138334/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Thu, 06 Aug 2009 16:10 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Jann and Janice Split! But Bonnie and Jay Make It Work]]></title>
<link>http://adage.com/article/media-watercooler/wenner-min-split-fuller-penske-make-work/138109/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 27 Jul 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA['30 Rock' Hits Syndication Just in the Nick of Time]]></title>
<link>http://adage.com/article/media-watercooler/tina-fey-s-30-rock-hits-syndication-time/137849/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 13 Jul 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Operation Iraqi Stephen: Colbert Goes Commando]]></title>
<link>http://adage.com/article/media-watercooler/operation-iraqi-stephen-colbert-commando/137269/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 15 Jun 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[How TV Ad-Buying Negotiations Would Sound in the Real World]]></title>
<link>http://adage.com/article/media/video-television-ad-buying-negotiations-real-world/137040/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 02 Jun 2009 16:48 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Too Much Reality: Why Jon and Kate Need to Pull the Plug]]></title>
<link>http://adage.com/article/media-watercooler/tlc-s-jon-kate-pull-plug/136970/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 01 Jun 2009 00:00 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Watch Clips of the Networks' New Shows]]></title>
<link>http://adage.com/article/special-report-road-to-the-upfront-2009/watch-clips-tv-shows-abc-nbc-cbs-fox/136775/</link>
<description><![CDATA[



Wondering whether Kelsey Grammar and Patricia Heaton&#039;s return to prime time on ABC is promising? Looking to see what NBC has done with "Parenthood"? Want a taste of Fox&#039;s "Family Guy" spinoff, "Cleveland"? Ad Age sibling TVWeek has video clips of next season&#039;s new entries. 
]]></description>
<pubDate>Wed, 20 May 2009 12:54 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Navigating New York City During Upfront Week]]></title>
<link>http://adage.com/article/special-report-road-to-the-upfront-2009/map-broadcast-tv-upfront-week-york-city/136540/</link>
<description><![CDATA[
Starting on May 18, there will be a lot of agency and TV folk running around Manhattan as part of the annual buying and selling ritual known as the TV upfront market. 






Don&#039;t forget your invites and your photo IDs. Just check the map for where you need to be when.


Click to see the Upfront 2009 map





Ad Age&#039;s MediaWorks has put together t]]></description>
<pubDate>Mon, 11 May 2009 07:40 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Starcom MediaVest Named Media Agency Network of Year]]></title>
<link>http://adage.com/article/media/starcom-mediavest-named-media-agency-network-year/136175/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 22 Apr 2009 06:22 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Conde Nast Moves Beckman to Fairchild]]></title>
<link>http://adage.com/article/media/conde-nast-moves-beckman-fairchild/135517/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 25 Mar 2009 12:55 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[The New Yorker Again Leads Magazine Award Nominations]]></title>
<link>http://adage.com/article/media/yorker-leads-asme-national-magazine-award-nominations/135355/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Wed, 18 Mar 2009 16:42 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Basic Cable Personality Skirmish '09]]></title>
<link>http://adage.com/article/adages/basic-cable-personality-skirmish-09/135176/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Wed, 11 Mar 2009 13:07 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Festival of Media Reveals Awards Contenders]]></title>
<link>http://adage.com/article/media/top-nominee-festival-media-awards-starcom-mediavest/135111/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 09 Mar 2009 11:20 EDT</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Omnicom's Thompson Issues Challenge to Media Agencies]]></title>
<link>http://adage.com/article/special-report-aaaa-media-conference-2009/thompson-tells-media-agencies-4a-s-tv-upfront-change/135091/</link>
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NEW ORLEANS (AdAge.com) -- Omnicom Media Group&#039;s Page Thompson, CEO-North America, threw down a challenge to the media agencies at the final pan]]></description>
<pubDate>Fri, 06 Mar 2009 16:23 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[4A's Social-Media Panel: Be Patient, and It'll Pay Dividends]]></title>
<link>http://adage.com/article/special-report-aaaa-media-conference-2009/4a-s-social-media-panel-patient-pay-dividends/135085/</link>
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NEW ORLEANS (AdAge.com) -- The final morning of the American Association of Advertising Agencies&#039; Media Conference & Tradeshow opened with CBS N]]></description>
<pubDate>Fri, 06 Mar 2009 13:46 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[President, Oscars Draw More Viewers This Year Than Last]]></title>
<link>http://adage.com/article/media-watercooler/president-oscars-draw-viewers-year/134915/</link>
<description><![CDATA[A spotlight on a news story or event or person that everyone is talking about this week.]]></description>
<pubDate>Mon, 02 Mar 2009 00:00 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Rocky Mountain News: The End Will Be Televised]]></title>
<link>http://adage.com/article/media/rocky-mountain-news-end-televised/134921/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 27 Feb 2009 11:30 EST</pubDate>
<author>Ann Marie Kerwin</author>
</item>
<item>
<title><![CDATA[Festival of Media Awards Get More Than 650 Entries]]></title>
<link>http://adage.com/article/media-people/valencia-festival-media-awards-650-entries/134919/</link>
<description><![CDATA[Executives moves among media agencies, activation officers, publishing companies, editors, publishers, TV, radio, out of home, including CEO, exec and senior VP, CMO.]]></description>
<pubDate>Fri, 27 Feb 2009 10:50 EST</pubDate>
<author>Ann Marie Kerwin</author>
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