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<title><![CDATA[Articles by Keith Reinhard]]></title>
<link>http://adage.com/rss-author.php?id=853</link>
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<ttl>120</ttl>
<description><![CDATA[Articles by Keith Reinhard]]></description>
<item>
<title><![CDATA[It Wouldn't Hurt Brands to Put a Little Sell in Their Songs]]></title>
<link>http://adage.com/article/guest-columnists/remembering-heydey-original-ad-music/239838/</link>
<description><![CDATA[

Dear Rance, 




 




I enjoyed your Opinion piece on music in the Feb. 4 issue of Advertising Age. And I would agree with the headline writer that "music might be the most crucial element in your commercial mix." This is true for the reasons you state -- music gets attention and it can strike the right emotional chord.  But used to its full adv]]></description>
<pubDate>Wed, 20 Feb 2013 13:00 EST</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Why Phyllis Robinson Reminds Us of the Importance of Breaking Rules]]></title>
<link>http://adage.com/article/special-report-100-most-influential-women-in-advertising/phyllis-robinson-reminds-importance-breaking-rules/237301/</link>
<description><![CDATA[Phyllis Robinson
Copywriter, Doyle Dane Bernbach
I had long admired Phyllis Robinson&#039;s work before I really got to know her, which wasn&#039;t until after she had officially retired from DDB.  We became friends during the time of  Omnicom&#039;s creation when she, Bob Gage and Helmut Krone helped me chart the path for what was to become DDB Worldwide.  I cou]]></description>
<pubDate>Sun, 23 Sep 2012 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Magical Mystery Tour: Hegarty Book Delves Into Creative Process]]></title>
<link>http://adage.com/article/agency-news/hegarty-advertising-book-delves-creative-process/227670/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 22 May 2011 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Take the chance, live the dream]]></title>
<link>http://adage.com/article/75-years-of-ideas/chance-live-dream/102699/</link>
<description><![CDATA[I haven&#039;t been around quite as long as Advertising Age. My own "advertising age" is just over 50-50 years in a business that, for all its changes, excites me now as much as it did when I was an aspiring art director working as a "paste-up boy" in commercial art studios in the Midwest, fresh out of Berne, Ind.&#039;s small town high school with dreams of]]></description>
<pubDate>Mon, 28 Mar 2005 00:00 EST</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[DDB founder dies at 98: The legacy of Mac Dane]]></title>
<link>http://adage.com/article/news/ddb-founder-dies-98-legacy-mac-dane/100157/</link>
<description><![CDATA[Just as Bill Bernbach had set the agency&#039;s creative course, Mac Dane was the founder who, from the beginning, emphasized the human values we cherish today. Mac&#039;s list of human-rights initiatives would fill a page. The UJA-Federation even named an award in his honor-the Mac Dane Humanitarian Award-introduced in 1997 in honor of his 90th birthday.
If]]></description>
<pubDate>Mon, 16 Aug 2004 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Restoring Brand America]]></title>
<link>http://adage.com/article/viewpoint/restoring-brand-america/48760/</link>
<description><![CDATA[It&#039;s hardly a secret that respect for "Brand America" has plummeted to new lows outside the U.S. In reporting the latest 44-nation Pew survey of global attitudes, which portrays the U.S. as "increasingly isolated," USA Today correctly noted that repercussions of the findings could affect not only U.S. foreign policy but also the ease with which Ame]]></description>
<pubDate>Mon, 23 Jun 2003 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Restoring Brand America]]></title>
<link>http://adage.com/article/viewpoint/restoring-brand-america/49220/</link>
<description><![CDATA[It&#039;s hardly a secret that respect for "Brand America" has plummeted to new lows outside the U.S. In reporting the latest 44-nation Pew survey of global attitudes, which portrays the U.S. as "increasingly isolated," USA Today correctly noted that repercussions of the findings could affect not only U.S. foreign policy but also the ease with which Ame]]></description>
<pubDate>Mon, 23 Jun 2003 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
</item>
<item>
<title><![CDATA[Keep it together]]></title>
<link>http://adage.com/article/cracks-in-the-foundation//53884/</link>
<description><![CDATA[My response to the head of a big media organization-who suggested that I, as a creative man, must be upset by any suggestion that media thinkers will now be leading the strategic process-was "au contraire!"
No, my disagreement with the heads of the big media supertank-ers is not about whether media should lead the process. My disagreement is about ]]></description>
<pubDate>Mon, 10 Sep 2001 00:00 EDT</pubDate>
<author>Keith Reinhard</author>
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