<![CDATA[Articles by Natalie Zmuda]]> http://adage.com/rss-author.php?id=882 en-us 120 <![CDATA[RadioShack Looks to Regain Relevance With Push for Younger Consumers]]> http://adage.com/article/cmo-strategy/radioshack-regain-relevance-push-younger-demo/241548/ Mon, 20 May 2013 08:00 EDT Natalie Zmuda <![CDATA[JC Penney Embraces New Marketing Plans, Looks Ahead]]> http://adage.com/article/news/jc-penney-embraces-marketing-plans-ahead/241539/ Fri, 17 May 2013 07:30 EDT Natalie Zmuda <![CDATA[PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors]]> http://adage.com/article/news/pepsico-soda-fountain-lets-consumers-mix-n-match-flavors/241415/ Fri, 10 May 2013 15:00 EDT Natalie Zmuda <![CDATA[Usher to 'Curate' Macy's 4th of July Fireworks Show]]> http://adage.com/article/news/usher-curate-macy-s-4th-july-fireworks-show/241389/ Thu, 09 May 2013 13:23 EDT Natalie Zmuda <![CDATA[Watch The Spot: Coke Launches 'Open For Summer' Campaign]]> http://adage.com/article/see-the-spot/watch-spot-coke-launches-open-summer-campaign/241383/ Thu, 09 May 2013 13:20 EDT Natalie Zmuda <![CDATA[Consumers Prefer Beyonce as a Blonde (Or at Least in a Bikini)]]> http://adage.com/article/adages/hey-beyonce-consumers-hair-blonde/241363/ Thu, 09 May 2013 06:45 EDT Natalie Zmuda <![CDATA[Target Teams Up With Facebook For Deals You Can Share]]> http://adage.com/article/digital/target-teams-facebook-deals-share/241341/ Wed, 08 May 2013 00:01 EDT Natalie Zmuda <![CDATA[Asics' New Ad Aims to Show Brand Isn't Just for Runners]]> http://adage.com/article/cmo-strategy/watch-spot-asics-moves-training-category/241330/ Tue, 07 May 2013 12:50 EDT Natalie Zmuda <![CDATA[Keeping Time: Why CMO Tenure Has Doubled]]> http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294/ Sun, 05 May 2013 00:00 EDT Natalie Zmuda <![CDATA[When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control]]> http://adage.com/article/news/tyler-creator-mtn-dew-pair/241299/ Sat, 04 May 2013 06:00 EDT Natalie Zmuda <![CDATA[Wells Fargo Tries to Strike Emotional Chord With Consumers In New Ad]]> http://adage.com/article/cmo-strategy/wells-fargo-strike-emotional-chord-ad/241290/ Fri, 03 May 2013 13:45 EDT Natalie Zmuda <![CDATA[JC Penney Says It's Listening, Brings Back St. John's Bay Brand]]> http://adage.com/article/news/jc-penney-listening-brings-back-st-john-s-bay/241264/ Thu, 02 May 2013 16:00 EDT Natalie Zmuda <![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]> Thu, 02 May 2013 11:43 EDT Natalie Zmuda <![CDATA[Lowe's Embraces Six-Second Vine Videos for Spring Campaign]]> http://adage.com/article/digital/lowe-s-embraces-vine-videos-spring-campaign/241246/ Thu, 02 May 2013 10:30 EDT Natalie Zmuda <![CDATA[JC Penney Apologizes With New TV Ad]]> http://adage.com/article/cmo-strategy/jc-penney-apologizes-tv-ad/241208/ Wed, 01 May 2013 12:26 EDT Natalie Zmuda <![CDATA[Three Top Marketers With Agency Backgrounds Reveal Why They Switched Sides]]> http://adage.com/article/cmo-interviews/top-marketers-agency-backgrounds-reveal-switched-sides/241095/ Wed, 01 May 2013 10:00 EDT Natalie Zmuda <![CDATA[PepsiCo Profit Down, But Marketing Spend Spikes]]> http://adage.com/article/cmo-strategy/pepsico-profit-marketing-spend-spikes/240950/ Thu, 18 Apr 2013 11:00 EDT Natalie Zmuda <![CDATA[Kmart's Sophomoric 'Ship My Pants' Video to Air on TV]]> http://adage.com/article/news/kmart-s-sophomoric-ship-pants-video-air-tv/240934/ Wed, 17 Apr 2013 16:35 EDT Natalie Zmuda <![CDATA[Five Questions with Zico's Head Marketer]]> http://adage.com/article/cmo-strategy/questions-zico-s-head-marketer/240898/ Wed, 17 Apr 2013 09:00 EDT Natalie Zmuda <![CDATA[Amazon's Ad Platform Being Shaped by Utility and Speed]]> http://adage.com/article/special-report-digital-conference/amazon-s-ad-platform-shaped-utility-speed/240910/ Tue, 16 Apr 2013 12:35 EDT Natalie Zmuda <![CDATA[Vote on the Ads: Taylor Swift for Diet Coke or Beyonce for Pepsi?]]> http://adage.com/article/news/vote-taylor-swift-diet-coke-beyonce-pepsi/240832/ Thu, 11 Apr 2013 13:20 EDT Natalie Zmuda <![CDATA[Ten Things You Should Know About Sergio Zyman]]> http://adage.com/article/cmo-strategy/ten-things-sergio-zyman/240809/ Wed, 10 Apr 2013 18:00 EDT Natalie Zmuda <![CDATA[Amid Turmoil, JC Penney Puts Feelers Out for New Ad Agency]]> http://adage.com/article/news/jc-penney-puts-feelers-ad-agency/240786/ Wed, 10 Apr 2013 06:30 EDT Natalie Zmuda <![CDATA[Ron Johnson's Retail Revolution Ends With CEO's Exit From JC Penney]]> http://adage.com/article/news/ron-johnson-17-months-jc-penney/240772/ Mon, 08 Apr 2013 17:50 EDT Natalie Zmuda <![CDATA[Pepsi Marketers Test Unique Agency Model With Omnicom]]> http://adage.com/article/cmo-strategy/pepsi-marketers-test-unique-agency-model-omnicom/240755/ Mon, 08 Apr 2013 11:00 EDT Natalie Zmuda <![CDATA[Beyonce Looks Back at Her Past in New Pepsi Spot]]> Thu, 04 Apr 2013 12:37 EDT Natalie Zmuda <![CDATA[Coca-Cola Promotes Wendy Clark, Creates Global Sparkling Brand Center]]> http://adage.com/article/cmo-strategy/coca-cola-creates-global-sparkling-brand-center/240698/ Thu, 04 Apr 2013 11:30 EDT Natalie Zmuda <![CDATA[Watch the Spot: Pepsi's New Beyonce Ad]]> http://adage.com/article/cmo-strategy/watch-spot-pepsi-s-beyonce-ad/240690/ Thu, 04 Apr 2013 09:10 EDT Natalie Zmuda <![CDATA[After Long Winter Will March Be a 'Lost Month' For Retailers?]]> http://adage.com/article/news/long-winter-chills-retail-sales/240637/ Mon, 01 Apr 2013 09:10 EDT Natalie Zmuda <![CDATA[Scotts' 2013 Spend Threatened by Perpetual Winter Weather]]> http://adage.com/article/news/scotts-2013-spend-threatened-perpetual-winter-weather/240636/ Mon, 01 Apr 2013 09:00 EDT Natalie Zmuda