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<title><![CDATA[Articles by Allen P. Adamson]]></title>
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<description><![CDATA[Articles by Allen P. Adamson]]></description>
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<title><![CDATA[Is This Your Year to Become CMO? Three Tips for Getting There]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Tue, 12 Feb 2013 10:20 EST</pubDate>
<author>Allen P. Adamson</author>
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<title><![CDATA[Want to set your brand apart? Try reality]]></title>
<link>http://adage.com/article/viewpoint/set-brand-reality/105952/</link>
<description><![CDATA["All reality all the time." That&#039;s the tagline for the Fox Network&#039;s new 24/7 reality TV channel. Somehow I thought CNN was all reality all the time, but I guess that&#039;s a different kind of reality. 
Whatever the case, there&#039;s no doubt that reality shows are here to stay. They touch people on a visceral level. Make a human connection. No actors, no ]]></description>
<pubDate>Mon, 30 Jan 2006 00:00 EST</pubDate>
<author>Allen P. Adamson</author>
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<title><![CDATA[I love you, TiVo, now change]]></title>
<link>http://adage.com/article/viewpoint/i-love-tivo-change/101764/</link>
<description><![CDATA[I have TiVo. I admit it. And having done so, I also admit I have few questions.
They have to do with the number of remote-control devices I have on my coffee table. And the oversized index card sitting next to them explaining to my family members which remote does what. They have to do with the next generation of digital-video-recorder and video-on]]></description>
<pubDate>Mon, 17 Jan 2005 00:00 EST</pubDate>
<author>Allen P. Adamson</author>
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<title><![CDATA[Sever the ties that bind brands]]></title>
<link>http://adage.com/article/viewpoint/sever-ties-bind-brands/99125/</link>
<description><![CDATA[While I myself haven&#039;t watched "Queer Eye for the Straight Guy" or "Extreme Makeover" (really, I haven&#039;t), I am keenly aware of what makes these shows so popular. Indulgence in some innocent voyeurism, yes. But more likely, vicarious delight in the possibility of personal transformation. Who wouldn&#039;t love the opportunity to be transformed, if given]]></description>
<pubDate>Mon, 03 May 2004 00:00 EDT</pubDate>
<author>Allen P. Adamson</author>
</item>
<item>
<title><![CDATA[Sever the ties that bind brands]]></title>
<link>http://adage.com/article/viewpoint/sever-ties-bind-brands/99213/</link>
<description><![CDATA[While I myself haven&#039;t watched "Queer Eye for the Straight Guy" or "Extreme Makeover" (really, I haven&#039;t), I am keenly aware of what makes these shows so popular. Indulgence in some innocent voyeurism, yes. But more likely, vicarious delight in the possibility of personal transformation. Who wouldn&#039;t love the opportunity to be transformed, if given]]></description>
<pubDate>Mon, 03 May 2004 00:00 EDT</pubDate>
<author>Allen P. Adamson</author>
</item>
<item>
<title><![CDATA[What's your brand's job?]]></title>
<link>http://adage.com/article/viewpoint/brand-s-job/51345/</link>
<description><![CDATA[To call for a discussion of corporate branding at this point in our beleaguered economic times is to invite derision. I know that. I&#039;m ready.
All I ask is a moment to state my premise: that there has probably never been a more apt time to discuss corporate branding than right now-while we are rocked by distrust and disgusted, at best immune, to the]]></description>
<pubDate>Mon, 16 Sep 2002 00:00 EDT</pubDate>
<author>Allen P. Adamson</author>
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<item>
<title><![CDATA[Mapping a route for uncertain times]]></title>
<link>http://adage.com/article/cracks-in-the-foundation/mapping-a-route-uncertain-times/53772/</link>
<description><![CDATA[How do you brand in uncertain times? Stamina is not the answer. In this uncertain environment, it&#039;s not a matter of peddling faster. Nor is it a matter of sticking your head in the sand and hoping things will be back to normal in the morning. It&#039;s getting off whatever it is you&#039;re riding, looking at the route you&#039;ve been following and considering a]]></description>
<pubDate>Mon, 24 Sep 2001 00:00 EDT</pubDate>
<author>Allen P. Adamson</author>
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