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<title><![CDATA[Articles by Kate Kaye]]></title>
<link>http://adage.com/rss-author.php?id=974</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Kate Kaye]]></description>
<item>
<title><![CDATA[Nielsen Taps IBM's Watson for Measurement and Media Planning]]></title>
<link>http://adage.com/article/datadriven-marketing/nielsen-taps-ibm-s-watson-measurement-planning/241631/</link>
<description><![CDATA[Nielsen has partnered with&nbsp;IBM&nbsp;to put its Watson technology to work for advertisers.&nbsp;IBM&nbsp;will make the data-parsing system which famously outwitted &quot;Jeopardy!&quot; champions in 2011 available to companies for CRM, customer call centers and other purposes through its new Watson Engagement Advisor offering. Over the next sev]]></description>
<pubDate>Thu, 23 May 2013 10:30 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Hacking Boston With Consumer-Data Firm Dunnhumby]]></title>
<link>http://adage.com/article/datadriven-marketing/hacking-boston-consumer-data-firm-dunnhumby/241530/</link>
<description><![CDATA["Keep Calm and Continue Testing." The Harvard student&#039;s T-shirt tagline seemed to encapsulate the mood in the frigid room filled with data crunchers. It was just another drizzly Saturday in the MIT neighborhood of Kendall Square in Cambridge, Mass., where mostly young men gazed at their laptops, observing predictive models parsing data representing]]></description>
<pubDate>Tue, 21 May 2013 10:45 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts]]></title>
<link>http://adage.com/article/datadriven-marketing/tech-data-focused-cmos-cio-counterparts/241596/</link>
<description><![CDATA[
In 10 years, there will be 50 billion industrial machines connected to the internet, predicts Stephen Liguori, executive director-global innovation and new models at GE. The 123-year-old firm calls it the "industrial internet" and it&#039;s the next wave of the consumer-focused internet of things connecting everyday products to data-collecting platform]]></description>
<pubDate>Tue, 21 May 2013 09:30 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?]]></title>
<link>http://adage.com/article/digital/t-data-ads-network-advertisers/241556/</link>
<description><![CDATA[AT&T is  the country&#039;s fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T&#039;s AdWorks business. 

The company is  unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of  achieving what lar]]></description>
<pubDate>Mon, 20 May 2013 07:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[There's Data in That Toothbrush (And Lots of Other Products, Too)]]></title>
<link>http://adage.com/article/dataworks/toothbrushes-pill-packages-record-consumer-data/241557/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Sun, 19 May 2013 00:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Mozilla Stalls on Privacy Patch: 'Needs More Work']]></title>
<link>http://adage.com/article/privacy-and-regulation/mozilla-stalls-privacy-patch-work/241521/</link>
<description><![CDATA[Mozilla&#039;s plan to prevent third-party cookies by default is on pause. The company this week decided to test blocking third-party cookies by requiring users to enable the feature -- rather than automatically opting them in.




"There are many conflicting claims about how this patch will affect the Internet," wrote Brendan Eich, co-founder of Mozill]]></description>
<pubDate>Thu, 16 May 2013 12:36 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists]]></title>
<link>http://adage.com/article/dataworks/corporate-driven-data-projects-find-home-academia/241321/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Thu, 16 May 2013 06:45 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[The Philosophical Data Scientist: SapientNitro's Stewart Pratt]]></title>
<link>http://adage.com/article/datadriven-marketing/philosophical-data-scientist-sapientnitro-s-stewart-pratt/241400/</link>
<description><![CDATA[The hype around data ain&#039;t all it&#039;s cracked up to be, and believe it or not, that&#039;s something that can be heard often from people who work in data-related fields. 



Stewart Pratt, director of data and analytics at SapientNitro is one. Steeped in philosophy and economics, Mr. Pratt has unique theories on the world and data&#039;s role in it, combining ]]></description>
<pubDate>Tue, 14 May 2013 11:30 EDT</pubDate>
<author>Kate Kaye</author>
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<item>
<title><![CDATA[FTC Sting Operation Results in Warnings to 10 Data Brokers]]></title>
<link>http://adage.com/article/privacy-and-regulation/ftc-data-shopping-sting-results-warnings-10-data-brokers/241335/</link>
<description><![CDATA[The Federal Trade Commission continues its crackdown on the consumer data industry. The agency today announced it sent warning letters to ten data brokers suggesting they may be in violation of the Fair Credit Reporting Act. The effort appears to be the result of an undercover data shopping operation.




The FTC "test-shopped" for data from the co]]></description>
<pubDate>Tue, 07 May 2013 13:28 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Time Warner Cable, Hearst, HBO and Verizon Fund NYC Media Lab]]></title>
<link>http://adage.com/article/media/time-warner-cable-hearst-hbo-verizon-fund-nyc-media-lab/241291/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 07 May 2013 10:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Mobile App 'Placed' Tracks People As They Shop In Exchange For Deals]]></title>
<link>http://adage.com/article/digital/mobile-app-tracks-people-ad-shop-exchange-deals/241195/</link>
<description><![CDATA[
Mobile check-ins have a problem: they require an action by the user. But what if a mobile app checked shoppers into locations automatically in exchange for deals or coupons?

That&#039;s the premise behind mobile app company Placed, which captures data on the physical locations of people hundreds of times each day, using that information to help brands]]></description>
<pubDate>Wed, 01 May 2013 10:20 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[The Weather Company's NewFront Pitch: Series That Span TV, Web and Mobile]]></title>
<link>http://adage.com/article/special-report-tv-upfront/weather-company-newfront-cross-platform-shows/241176/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Mon, 29 Apr 2013 15:15 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Nation's Second-Largest Agency? Acxiom]]></title>
<link>http://adage.com/article/agency-news/nation-s-largest-agency-acxiom/241155/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 28 Apr 2013 00:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[New Generation of Startups Arrive to Replace the Data Scientist]]></title>
<link>http://adage.com/article/datadriven-marketing/vc-cash-data-scientists/241059/</link>
<description><![CDATA[

Venture capital dollars are pouring into a new class of startups that provide data services to small and mid-sized companies. Their goal, in a nutshell, is to automate tasks once assigned to a data scientist or teams of technologists, making big-data capabilities possible for smaller companies.


The space is nascent, but one analyst pegs investo]]></description>
<pubDate>Thu, 25 Apr 2013 09:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Sen. Jay Rockefeller Blasts Ad Industry In Senate Hearing Over Do Not Track]]></title>
<link>http://adage.com/article/digital/sen-jay-rockefeller-blasts-ad-industry-track/241078/</link>
<description><![CDATA[
Today&#039;s Senate Commerce Committee hearing on the status of Do Not Track development was among the most heated of any recent privacy-related hearing in memory.


Senator Jay Rockefeller, Commerce Committee Chairman, had few kind words for the digital ad industry or digital data collectors during the hearing. Industry is "dragging its feet" on devel]]></description>
<pubDate>Wed, 24 Apr 2013 16:40 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Evidon's Andy Kahl on Balancing Data Privacy With Business Needs]]></title>
<link>http://adage.com/article/datadriven-marketing/evidon-s-andy-kahl-balancing-data-privacy-business/241028/</link>
<description><![CDATA[


The typical ad-industry data-science professional holds a masters or doctoral degree in computer engineering, statistics, and similar fields. But Andy Kahl is anything but typical. The director of data analysis at ad-privacy-services firm Evidon studied anthropology and religion, and got his start in targeted advertising by developing a campaign]]></description>
<pubDate>Tue, 23 Apr 2013 11:30 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[What's Really Happening With Obama's Voter Data]]></title>
<link>http://adage.com/article/datadriven-marketing/happening-obama-s-voter-data/241045/</link>
<description><![CDATA[

It&#039;s conventional wisdom that Democrats lucky enough to get the Obama campaign&#039;s data files are going to have a massive marketing advantage in upcoming elections. 


And when Organizing for Action, President Barack Obama&#039;s data-savvy post-2012 campaign operation was established in January, it seemed to answer the question on every politico&#039;s mind]]></description>
<pubDate>Tue, 23 Apr 2013 11:21 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Obama's Data Scientist Runs Social Good Program]]></title>
<link>http://adage.com/article/dataworks/obama-s-data-scientist-runs-social-good-program/240902/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Tue, 16 Apr 2013 09:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Mastercard, AmEx Quietly Feed Data to Advertisers]]></title>
<link>http://adage.com/article/dataworks/mastercard-amex-feed-data-marketers/240800/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Tue, 16 Apr 2013 08:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Google to EU: We Use Cookies!]]></title>
<link>http://adage.com/article/digital/google-eu-cookies/240899/</link>
<description><![CDATA[

"We use cookies!" That&#039;s the declaration Google is making in recent changes to its search home pages and results pages in the European Union.











Rules are complex in the EU, as each country has its own approach to regulating data collection via third-party cookies. Recent moves by Google -- including moving away from using the Digital Adv]]></description>
<pubDate>Mon, 15 Apr 2013 15:55 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Mets Fans Are Metal Heads, Yanks Fans Dig Rap]]></title>
<link>http://adage.com/article/datadriven-marketing/mets-fans-metal-heads-yanks-fans-dig-rap/240884/</link>
<description><![CDATA[Legendary Yankees closer Mariano Rivera may be known for sauntering to the mound to Metallica&#039;s foreboding "Enter Sandman," but it&#039;s the fans of the National League club to the south in Queens who dig metal bands. That&#039;s one of the tidbits gleaned by ad-intelligence outfit Exponential Interactive, which tracked 1.3 million baseball fans gearing up ]]></description>
<pubDate>Mon, 15 Apr 2013 15:15 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Tech Firms Launch Privacy Tools That Can Block Mobile Ads]]></title>
<link>http://adage.com/article/privacy-and-regulation/tech-firms-launch-privacy-tools-block-mobile-ads/240851/</link>
<description><![CDATA[
Don&#039;t like ads on your phone? Two tech companies allied with the online ad industry are offering new ways to control them.




Evidon, one of two providers of the Ad Choices icon -- the tiny blue symbol shown in behaviorally-targeted display ads -- has just begun delivering the icon and the opt-out system behind it into mobile app ads served by th]]></description>
<pubDate>Fri, 12 Apr 2013 11:20 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Data Models Explained]]></title>
<link>http://adage.com/article/glossary-data-defined/data-models-explained/240761/</link>
<description><![CDATA[A data model helps illustrate the way groups of information within a data set relate to one another. Data models can represent all sorts of information, from customer call-center databases to apartment-rental data used by real estate agents. Multiple models can be applied to individual data sets in order to view the information in a variety of ways]]></description>
<pubDate>Tue, 09 Apr 2013 11:30 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Welcome to the Era of the Data-Driven Programmer]]></title>
<link>http://adage.com/article/dataworks/era-data-driven-programmer/240724/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Tue, 09 Apr 2013 10:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[Massachusetts to Retailers: ZIP Codes Are Personal Info]]></title>
<link>http://adage.com/article/privacy-and-regulation/massachusetts-court-rules-zip-codes-personal-info/240699/</link>
<description><![CDATA[The Massachusetts Supreme Court has ruled in a case against craft supplies purveyor Michaels Stores, deciding that ZIP codes are personally-identifiable information. 

It&#039;s become commonplace for bricks-and-mortar merchants to ask shoppers for their ZIP code when they pay with a credit card (and even sometimes when they use cash). The court decisio]]></description>
<pubDate>Thu, 04 Apr 2013 10:04 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[EU Hardens Stance on Google's Unified Privacy Policy]]></title>
<link>http://adage.com/article/privacy-and-regulation/eu-hardens-stance-google-privacy-policy/240669/</link>
<description><![CDATA[Google again has received a wrist slap from European Union privacy leaders, though whether the latest moves are a real threat to the company remains to be seen. At issue is a sweeping change Google made to its product privacy policies in March 2012, collapsing sixty of those policies into one. 

A task force under the Article 29 Working Party, a bo]]></description>
<pubDate>Tue, 02 Apr 2013 14:00 EDT</pubDate>
<author>Kate Kaye</author>
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<item>
<title><![CDATA[Quants Can Be Funny, Too: Marin's Sam Wilcke Talks Comedy and Data]]></title>
<link>http://adage.com/article/datadriven-marketing/quants-funny-marin-s-sam-wilcke-comedy-data/240660/</link>
<description><![CDATA[Sam Wilcke once did eight or nine stand-up comedy shows a week. Today he&#039;s director of analytics at Marin Software, the digital ad management firm that opened a promising IPO in March.

"I was not doing this as a hobby," said Mr. Wilcke of his stand-up career, noting he spent about 10 hours each day writing and four hours a day getting to and from ]]></description>
<pubDate>Tue, 02 Apr 2013 10:12 EDT</pubDate>
<author>Kate Kaye</author>
</item>
<item>
<title><![CDATA[How Sears Got Into the Data-Services Game]]></title>
<link>http://adage.com/article/dataworks/sears-data-services-game/240635/</link>
<description><![CDATA[AdAge&rsquo;s DataWorks will keep you on top of the latest news, trends and issues affecting how marketers put data to work.]]></description>
<pubDate>Sun, 31 Mar 2013 00:00 EDT</pubDate>
<author>Kate Kaye</author>
</item>
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<title><![CDATA[World Wide Internet Group Gets Lost In Weeds As It Tries to Define 'Do Not Track']]></title>
<link>http://adage.com/article/privacy-and-regulation/internet-group-lost-weeds-define-dnt/240610/</link>
<description><![CDATA[
The World Wide Web Consortium, an international group of academics, consumer advocates, and representatives from business, has among its mandates one of acute interest to the online ad industry: how web sites should respond when a user says he&#039;d rather not be tracked, a so-called "Do Not Track" standard.


But that narrow goal has proven nettlesom]]></description>
<pubDate>Fri, 29 Mar 2013 11:00 EDT</pubDate>
<author>Kate Kaye</author>
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<title><![CDATA[At Starbucks, Data Pours In. But What to Do With It?]]></title>
<link>http://adage.com/article/datadriven-marketing/starbucks-data-pours/240502/</link>
<description><![CDATA[
Understanding the pools of information pouring into the databases of Starbucks has become a major focus at the international brew chain, even though its high-profile CEO doesn&#039;t much care for it.

"Howard [Schultz] doesn&#039;t care about data. He has absolutely no head for data," said Joe LaCugna, director of analytics and business intelligence at Sta]]></description>
<pubDate>Fri, 22 Mar 2013 15:10 EDT</pubDate>
<author>Kate Kaye</author>
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