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<title type="html" ><![CDATA[Articles by Rupal Parekh]]></title>
<link href="http://adage.com/rss-author.php?id=1079" ></link>
<id>urn:uuid:4641bc31-55d6-746d-b8a4-30da4f3ecea7</id>
<updated>2013-05-20T04:29:26-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Rupal Parekh</subtitle>
<entry>
<title type="html" ><![CDATA[Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms]]></title>
<link href="http://adage.com/article/agency-news/mondelez-piggybacks-p-g-s-extended-payment-terms/241546/" ></link>
<id>urn:uuid:f03c7d5c-ecc7-5be1-b848-c99ca471860b</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Two Omnicom Agencies Hit Hard By Layoffs]]></title>
<link href="http://adage.com/article/agency-news/omnicom-agencies-hit-hard-layoffs/241533/" ></link>
<id>urn:uuid:c7872042-823b-378a-9cf2-24f8f6bd29c5</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[After Six-Month Search, BBH North America Hires CEO]]></title>
<link href="http://adage.com/article/agency-news/month-search-bbh-north-america-hires-ceo/241460/" ></link>
<id>urn:uuid:7edd56b9-260a-ef84-334c-fc50651c635b</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Too Soon? JC Penney Ad Thanks Consumers for Coming Back]]></title>
<link href="http://adage.com/article/news/jc-penney-thanking-consumers-returning/241445/" ></link>
<id>urn:uuid:090c9a7d-5be0-8bd2-317f-22bf9a13052c</id>
<summary type="html" ><![CDATA[

Two weeks ago -- in the wake of Ron Johnson&#039;s ouster as JC Penney CEO and Myron Ullman&#039;s return -- JC Penney apologized to customers. The apology ad it released marked a bold admission that the retailer had failed in its turnaround efforts and went too far afield from its heritage. But now the retailer is declaring victory with a spot thanking co]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[A Few of Our Favorite Saul Bass Logos]]></title>
<link href="" ></link>
<id>urn:uuid:0ab41c9c-3c2a-b4da-1d0c-a564e420d80d</id>
<summary type="html" ><![CDATA[


Saul Bass is typically remembered for his stunning opening sequences to Hitchcock movies, as was underscored by Google&#039;s homepage tribute to the legendary filmmaker on Wednesday, to mark what would have been his 93rd birthday. 






He attracted attention first for title credits for the 1955 film "The Man with the Golden Arm" and that was follo]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is Your Conference Room an Einstein, a Slayer Cake or a Plain Old B?]]></title>
<link href="http://adage.com/article/adages/conference-room-naming-conundrum/241319/" ></link>
<id>urn:uuid:07b073c8-97af-3241-ddcf-4b64fcd23b66</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Keeping Time: Why CMO Tenure Has Doubled]]></title>
<link href="http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294/" ></link>
<id>urn:uuid:3779abac-a944-5fd0-8e0e-124dbeff3c9a</id>
<summary type="html" ><![CDATA[


Back in 2006, Ad Age published a sobering statistic: The average tenure of chief marketing officers was a troublingly short 23 months. The latest figure, released last week from executive-search firm Spencer Stuart, shows a radically different picture -- CMOs are sticking around an average of 45 months. So what&#039;s behind nearly a doubling of CMO ]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Interpublic Wins Holding Company Review for Zurich Insurance Group]]></title>
<link href="http://adage.com/article/agency-news/interpublic-wins-holding-company-pitch-zurich-insurance/241287/" ></link>
<id>urn:uuid:9e073542-c1ce-f1eb-ba27-b90a8ff1e0b6</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How to Retain Talent? Teach Them to Leave, Says KBS+]]></title>
<link href="http://adage.com/article/agency-news/retain-talent-teach-leave-kbs/241121/" ></link>
<id>urn:uuid:222e0af5-e4bb-143a-361f-b9c72369e954</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Publicis' Levy: Buying Interpublic Will Not Be My Swan Song]]></title>
<link href="http://adage.com/article/agency-news/publicis-levy-buying-interpublic-swan-song/241162/" ></link>
<id>urn:uuid:34acad3e-05e0-303a-d4ff-05d001573ab1</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Could Advertisers' Quest for Speed Be Compromising Quality?]]></title>
<link href="http://adage.com/article/agency-news/fast-advertisers-give-speed/241144/" ></link>
<id>urn:uuid:36df5da5-586e-6fe7-3bb7-f3be56679576</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Katie Couric Interviewed at Grey Advertising 34 Years Ago -- And Didn't Get the Job]]></title>
<link href="http://adage.com/article/agency-news/tv-diva-katie-couric-visits-wpp-agency-grey/241060/" ></link>
<id>urn:uuid:a429988f-861a-8190-0159-8dd6c1e5d45e</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[JC Penney Hires Y&R to Help With Turnaround]]></title>
<link href="http://adage.com/article/agency-news/jc-penney-hires-y-r-turnaround/241075/" ></link>
<id>urn:uuid:f6d27986-5cfe-cdbb-da32-1a83e3dc949c</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Boston Agencies, Marketers and Media Launch Relief Efforts in Wake of Marathon Bombings]]></title>
<link href="" ></link>
<id>urn:uuid:5b1a62ee-2a75-f9d1-bffb-7345cc1bc9bb</id>
<summary type="html" ><![CDATA[When the first bomb exploded at the Boston Marathon on Monday, Christian Williams -- an art director at local creative agency Small Army -- was standing just a few feet away. His legs were shredded by the blasts, and his right hand was partially "degloved," which means that he no longer has skin on three fingers. 



			
				
				
				
					
					
]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Boston Agencies, Marketers and Media Roll Out Community-Assistance Efforts]]></title>
<link href="http://adage.com/article/agency-news/boston-agencies-marketers-aim-assist-community/240994/" ></link>
<id>urn:uuid:d56fedf9-711f-658f-a77d-086f24a85d84</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Sarah Thompson Named CEO at Droga5, New York]]></title>
<link href="http://adage.com/article/agency-news/sarah-thompson-named-ceo-droga5-york/240963/" ></link>
<id>urn:uuid:f0228b8f-ec15-2d60-1504-0c17af9f6543</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Omnicom Group Posts First Quarter Profit of $205 Million]]></title>
<link href="http://adage.com/article/agency-news/omnicom-group-posts-205-million-quarter-profit/240944/" ></link>
<id>urn:uuid:f1c768a1-7863-d5c4-384a-aadf8bf7d653</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Rewind: Oh Yeah! This Was Kool-Aid Man Back in the Day]]></title>
<link href="http://adage.com/article/rewind/rewind-yeah-kool-aid-man-back-day/240917/" ></link>
<id>urn:uuid:ec99da9c-6716-f047-f2ee-7a72340c4cfe</id>
<summary type="html" ><![CDATA[

A pitcher, personified. 



The iconic Kool-Aid Man --while contemporary to famous icons like Smokey the Bear, Tony the Tiger and Lucky the Leprachaun -- has always been one of the most literal ad icons. He didn&#039;t just represent the product, he was the product. And that prompted some dark questions about what it meant when he was pouring kids pit]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ball and Its Mason Jars Get Better With Age -- Thanks to Pinterest, DIY]]></title>
<link href="http://adage.com/article/news/ball-mason-jars-age/240841/" ></link>
<id>urn:uuid:9d123056-12df-bc29-e511-34adcdf2ea03</id>
<summary type="html" ><![CDATA[



 
Thousands of people across America are eagerly awaiting a case of the blue Balls.



Jarden Home Brands -- which licenses one of the oldest brands in America, Ball Home Canning -- has released a limited-edition "Heritage Collection" line to mark the centennial of the innovation commonly known as the mason jar. A commemorative note etched onto]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[John McGarry's Son Exits McGarryBowen]]></title>
<link href="http://adage.com/article/agency-news/john-mcgarry-s-son-exits-mcgarrybowen/240875/" ></link>
<id>urn:uuid:86f588c6-200a-0c20-0011-ef6e01d2af21</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ad Biz Is Yukking It Up With the #AgencyLife Hashtag]]></title>
<link href="http://adage.com/article/adages/ad-biz-yukking-agencylife-hashtag/240850/" ></link>
<id>urn:uuid:d63ba09d-b5b4-64d9-ac5b-ade4c39ebe63</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[John Hegarty: TV Shows Are Getting Better, But the Ads Are Getting Worse]]></title>
<link href="http://adage.com/article/media/john-hegarty-tv-shows-ads-worse/240838/" ></link>
<id>urn:uuid:775406f0-3a21-24e6-2e3a-bb5461bc279b</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Havas Worldwide Recruits R/GA's Sean Lyons to Lead Digital Globally]]></title>
<link href="http://adage.com/article/agency-news/havas-worldwide-recruits-r-ga-s-sean-lyons-lead-digital/240778/" ></link>
<id>urn:uuid:1477f84c-60fd-b289-b3ff-3a32489343ad</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Mark LaNeve Called Upon to Help Stem Lincoln Sales Slide]]></title>
<link href="http://adage.com/article/news/mark-laneve-called-stem-lincoln-sales-slide/240774/" ></link>
<id>urn:uuid:c65b940a-9d01-9d18-82f2-7d732beab53c</id>
<summary type="html" ><![CDATA[


Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand&#039;s ad agency, Hudson Rouge, according Automotive News. The move comes as the luxury brand is seeing a slide in sales. 



The 54-year old Mr. LaNeve replaces former auto consultant Cameron McNaughton, who was named president when New York-based Hudso]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Bank of America Tries Humble Approach in New Campaign]]></title>
<link href="http://adage.com/article/news/bank-america-humble-approach-campaign/240736/" ></link>
<id>urn:uuid:0ed82a10-baee-e768-e3c4-1cadb065fb59</id>
<summary type="html" ><![CDATA[It&#039;s been a year since Bank of America CMO Anne Finucane  spearheaded a shakeup in the company&#039;s agency relationships  and now the bank is unveiling the result: a new, more humble brand positioning.

Although WPP was named the bank&#039;s agency of record last May, the creative for the campaign -- which breaks via a series of TV ads this weekend during ]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Facebook Isn't Putting Ads Into Instagram, So Brands and Celebs Make Their Own]]></title>
<link href="http://adage.com/article/digital/instagram-brand-ads-facebook/240691/" ></link>
<id>urn:uuid:f0e0d561-a5ea-965b-ff31-47f79f24426b</id>
<summary type="html" ><![CDATA[

Facebook isn&#039;t placing ads on its photo-sharing service Instagram, so brands and celebrities have started taking matters into their own hands. From Unilever to Nike, marketers are cropping up in sponsored posts on the platform, but Facebook isn&#039;t earning any revenue from it.



It was just a few months ago that a change in Instagram&#039;s terms of se]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Anne Bologna and MDC Partners Go Separate Ways]]></title>
<link href="http://adage.com/article/agency-news/anne-bologna-mdc-partners-separate-ways/240670/" ></link>
<id>urn:uuid:3296b2bd-27b2-d039-ac4e-c265360fa46d</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[10 People Who Thought Scope Bacon Was Real -- And Are Pissed Off at Procter & Gamble]]></title>
<link href="http://adage.com/article/adages/10-people-thought-scope-bacon-real/240666/" ></link>
<id>urn:uuid:5bce4d82-3152-f4f8-74e9-c88e935a001c</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[ANA Survey: Fewer Marketers Plan to Cut Agency Pay in 2013]]></title>
<link href="http://adage.com/article/agency-news/ana-survey-fewer-marketers-plan-cut-agency-pay-2013/240651/" ></link>
<id>urn:uuid:02fcdeae-ceae-7baa-b04e-d2784b90791e</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[U.S. Postal Service Names McCann Creative Agency of Record]]></title>
<link href="http://adage.com/article/agency-news/u-s-postal-service-names-mccann-creative-agency-record/240645/" ></link>
<id>urn:uuid:9a1bfd10-3190-c889-e268-092985d6edd5</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Rupal Parekh</name>
</author>
</entry>
</feed>