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<title><![CDATA[Articles by Rupal Parekh]]></title>
<link>http://adage.com/rss-author.php?id=1079</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Rupal Parekh]]></description>
<item>
<title><![CDATA[Discrimination Claim Against Interpublic Heads to Trial]]></title>
<link>http://adage.com/article/agency-news/discrimination-claim-interpublic-heads-trial/241592/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 21 May 2013 06:59 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Now You Can Record TV Shows With a Tweet]]></title>
<link></link>
<description><![CDATA[
		Ever forget to record a TV show and wish there was another way to do it? Brazil&#039;s largest satellite provider, Sky, is testing a way for subscribers to record shows via Twitter. 


			


The technology, which was developed by Sky&#039;s digital agency in Brazil, AgenciaClick Isobar, generates a Twitter hashtag that works like a record button. Accordin]]></description>
<pubDate>Mon, 20 May 2013 12:44 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Recording TV Shows With a Tweet]]></title>
<link>http://adage.com/article/media/brazil-s-sky-tv-lets-subscribers-record-shows-a-tweet/241570/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 20 May 2013 12:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms]]></title>
<link>http://adage.com/article/agency-news/mondelez-piggybacks-p-g-s-extended-payment-terms/241546/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 17 May 2013 12:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Two Omnicom Agencies Hit Hard By Layoffs]]></title>
<link>http://adage.com/article/agency-news/omnicom-agencies-hit-hard-layoffs/241533/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 16 May 2013 18:40 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[After Six-Month Search, BBH North America Hires CEO]]></title>
<link>http://adage.com/article/agency-news/month-search-bbh-north-america-hires-ceo/241460/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 14 May 2013 12:27 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Too Soon? JC Penney Ad Thanks Consumers for Coming Back]]></title>
<link>http://adage.com/article/news/jc-penney-thanking-consumers-returning/241445/</link>
<description><![CDATA[

Two weeks ago -- in the wake of Ron Johnson&#039;s ouster as JC Penney CEO and Myron Ullman&#039;s return -- JC Penney apologized to customers. The apology ad it released marked a bold admission that the retailer had failed in its turnaround efforts and went too far afield from its heritage. But now the retailer is declaring victory with a spot thanking co]]></description>
<pubDate>Mon, 13 May 2013 14:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[A Few of Our Favorite Saul Bass Logos]]></title>
<link></link>
<description><![CDATA[


Saul Bass is typically remembered for his stunning opening sequences to Hitchcock movies, as was underscored by Google&#039;s homepage tribute to the legendary filmmaker on Wednesday, to mark what would have been his 93rd birthday. 






He attracted attention first for title credits for the 1955 film "The Man with the Golden Arm" and that was follo]]></description>
<pubDate>Wed, 08 May 2013 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Is Your Conference Room an Einstein, a Slayer Cake or a Plain Old B?]]></title>
<link>http://adage.com/article/adages/conference-room-naming-conundrum/241319/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Tue, 07 May 2013 06:15 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Keeping Time: Why CMO Tenure Has Doubled]]></title>
<link>http://adage.com/article/cmo-interviews/keeping-time-cmo-tenure-doubled/241294/</link>
<description><![CDATA[


Back in 2006, Ad Age published a sobering statistic: The average tenure of chief marketing officers was a troublingly short 23 months. The latest figure, released last week from executive-search firm Spencer Stuart, shows a radically different picture -- CMOs are sticking around an average of 45 months. So what&#039;s behind nearly a doubling of CMO ]]></description>
<pubDate>Sun, 05 May 2013 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Interpublic Wins Holding Company Review for Zurich Insurance Group]]></title>
<link>http://adage.com/article/agency-news/interpublic-wins-holding-company-pitch-zurich-insurance/241287/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 03 May 2013 10:58 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[How to Retain Talent? Teach Them to Leave, Says KBS+]]></title>
<link>http://adage.com/article/agency-news/retain-talent-teach-leave-kbs/241121/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 30 Apr 2013 06:59 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Publicis' Levy: Buying Interpublic Will Not Be My Swan Song]]></title>
<link>http://adage.com/article/agency-news/publicis-levy-buying-interpublic-swan-song/241162/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 29 Apr 2013 06:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Could Advertisers' Quest for Speed Be Compromising Quality?]]></title>
<link>http://adage.com/article/agency-news/fast-advertisers-give-speed/241144/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 28 Apr 2013 00:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Katie Couric Interviewed at Grey Advertising 34 Years Ago -- And Didn't Get the Job]]></title>
<link>http://adage.com/article/agency-news/tv-diva-katie-couric-visits-wpp-agency-grey/241060/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 26 Apr 2013 11:15 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[JC Penney Hires Y&R to Help With Turnaround]]></title>
<link>http://adage.com/article/agency-news/jc-penney-hires-y-r-turnaround/241075/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Wed, 24 Apr 2013 15:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Boston Agencies, Marketers and Media Launch Relief Efforts in Wake of Marathon Bombings]]></title>
<link></link>
<description><![CDATA[When the first bomb exploded at the Boston Marathon on Monday, Christian Williams -- an art director at local creative agency Small Army -- was standing just a few feet away. His legs were shredded by the blasts, and his right hand was partially "degloved," which means that he no longer has skin on three fingers. 



			
				
				
				
					
					
]]></description>
<pubDate>Fri, 19 Apr 2013 18:22 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Boston Agencies, Marketers and Media Roll Out Community-Assistance Efforts]]></title>
<link>http://adage.com/article/agency-news/boston-agencies-marketers-aim-assist-community/240994/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 19 Apr 2013 16:20 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Sarah Thompson Named CEO at Droga5, New York]]></title>
<link>http://adage.com/article/agency-news/sarah-thompson-named-ceo-droga5-york/240963/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 18 Apr 2013 14:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Omnicom Group Posts First Quarter Profit of $205 Million]]></title>
<link>http://adage.com/article/agency-news/omnicom-group-posts-205-million-quarter-profit/240944/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Thu, 18 Apr 2013 08:44 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Rewind: Oh Yeah! This Was Kool-Aid Man Back in the Day]]></title>
<link>http://adage.com/article/rewind/rewind-yeah-kool-aid-man-back-day/240917/</link>
<description><![CDATA[

A pitcher, personified. 



The iconic Kool-Aid Man --while contemporary to famous icons like Smokey the Bear, Tony the Tiger and Lucky the Leprachaun -- has always been one of the most literal ad icons. He didn&#039;t just represent the product, he was the product. And that prompted some dark questions about what it meant when he was pouring kids pit]]></description>
<pubDate>Tue, 16 Apr 2013 16:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Ball and Its Mason Jars Get Better With Age -- Thanks to Pinterest, DIY]]></title>
<link>http://adage.com/article/news/ball-mason-jars-age/240841/</link>
<description><![CDATA[



 
Thousands of people across America are eagerly awaiting a case of the blue Balls.



Jarden Home Brands -- which licenses one of the oldest brands in America, Ball Home Canning -- has released a limited-edition "Heritage Collection" line to mark the centennial of the innovation commonly known as the mason jar. A commemorative note etched onto]]></description>
<pubDate>Tue, 16 Apr 2013 06:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[John McGarry's Son Exits McGarryBowen]]></title>
<link>http://adage.com/article/agency-news/john-mcgarry-s-son-exits-mcgarrybowen/240875/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 12 Apr 2013 16:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Ad Biz Is Yukking It Up With the #AgencyLife Hashtag]]></title>
<link>http://adage.com/article/adages/ad-biz-yukking-agencylife-hashtag/240850/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Fri, 12 Apr 2013 06:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[John Hegarty: TV Shows Are Getting Better, But the Ads Are Getting Worse]]></title>
<link>http://adage.com/article/media/john-hegarty-tv-shows-ads-worse/240838/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Thu, 11 Apr 2013 14:10 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Havas Worldwide Recruits R/GA's Sean Lyons to Lead Digital Globally]]></title>
<link>http://adage.com/article/agency-news/havas-worldwide-recruits-r-ga-s-sean-lyons-lead-digital/240778/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 09 Apr 2013 15:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Mark LaNeve Called Upon to Help Stem Lincoln Sales Slide]]></title>
<link>http://adage.com/article/news/mark-laneve-called-stem-lincoln-sales-slide/240774/</link>
<description><![CDATA[


Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand&#039;s ad agency, Hudson Rouge, according Automotive News. The move comes as the luxury brand is seeing a slide in sales. 



The 54-year old Mr. LaNeve replaces former auto consultant Cameron McNaughton, who was named president when New York-based Hudso]]></description>
<pubDate>Mon, 08 Apr 2013 18:25 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Bank of America Tries Humble Approach in New Campaign]]></title>
<link>http://adage.com/article/news/bank-america-humble-approach-campaign/240736/</link>
<description><![CDATA[It&#039;s been a year since Bank of America CMO Anne Finucane  spearheaded a shakeup in the company&#039;s agency relationships  and now the bank is unveiling the result: a new, more humble brand positioning.

Although WPP was named the bank&#039;s agency of record last May, the creative for the campaign -- which breaks via a series of TV ads this weekend during ]]></description>
<pubDate>Fri, 05 Apr 2013 09:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Facebook Isn't Putting Ads Into Instagram, So Brands and Celebs Make Their Own]]></title>
<link>http://adage.com/article/digital/instagram-brand-ads-facebook/240691/</link>
<description><![CDATA[

Facebook isn&#039;t placing ads on its photo-sharing service Instagram, so brands and celebrities have started taking matters into their own hands. From Unilever to Nike, marketers are cropping up in sponsored posts on the platform, but Facebook isn&#039;t earning any revenue from it.



It was just a few months ago that a change in Instagram&#039;s terms of se]]></description>
<pubDate>Thu, 04 Apr 2013 10:00 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
<item>
<title><![CDATA[Anne Bologna and MDC Partners Go Separate Ways]]></title>
<link>http://adage.com/article/agency-news/anne-bologna-mdc-partners-separate-ways/240670/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 02 Apr 2013 15:30 EDT</pubDate>
<author>Rupal Parekh</author>
</item>
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