<feed xmlns="http://www.w3.org/2005/Atom"
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<title type="html" ><![CDATA[Articles by Michael Learmonth]]></title>
<link href="http://adage.com/rss-author.php?id=1219" ></link>
<id>urn:uuid:8a79845a-5d4e-a8e7-b023-3abf66830aaf</id>
<updated>2013-05-19T11:09:15-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Michael Learmonth</subtitle>
<entry>
<title type="html" ><![CDATA[Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco]]></title>
<link href="http://adage.com/article/digital/tim-peterson-joins-ad-age-cover-digital-media-ad-tech-san-francisco/241455/" ></link>
<id>urn:uuid:8370cfe4-d062-9d46-beb1-d806ff546503</id>
<summary type="html" ><![CDATA[
We&#039;re pleased to announce that a new -- yet familiar -- face is coming to Ad Age. Former Adweek reporter Tim Peterson is joining Ad Age this month to cover digital media, ad tech and entertainment out of our San Francisco bureau in the lovely Hearst Building at the corner of Third and Market.





Tim joins bureau chief Cotton Delo, who will conti]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why the Big, Bad Broadcast Upfronts Still Matter]]></title>
<link href="http://adage.com/article/media/big-bad-broadcast-upfronts-matter/241405/" ></link>
<id>urn:uuid:5ce3df32-4e0c-461e-9b19-90ca55b37b6e</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks']]></title>
<link href="http://adage.com/article/digital/youtube-launches-paid-channels-sesame-street-young-turks/241393/" ></link>
<id>urn:uuid:bb1a262d-b527-f5ca-f7d5-b965fd3c9227</id>
<summary type="html" ><![CDATA[
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising. Among the first new channels launched today include sports, movies, music, fitness and children&#039;s programming. Soon, one channel will launch that has never had advertising: "Sesame Street."




The initiative, an open secret in]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Apple Takes Shots from Microsoft, Samsung On Viral Chart]]></title>
<link href="http://adage.com/article/the-viral-video-chart/apple-takes-shots-microsoft-samsung-viral-chart/241347/" ></link>
<id>urn:uuid:d96a2c97-1a26-80a7-2ee0-543675a7d511</id>
<summary type="html" ><![CDATA[
Apple is no stranger to the Viral Chart, where its demo videos frequently rank among most-viewed, but never, ever mention the competition. But last week Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.




In a spot released last week, Microsoft took on both iO]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AOL's Ad Business Returns to Growth and Losses Narrow at Media Brands]]></title>
<link href="http://adage.com/article/digital/aol-s-ad-business-returns-growth/241358/" ></link>
<id>urn:uuid:3447336d-b1fd-d0a6-4528-3ac41384df9c</id>
<summary type="html" ><![CDATA[
AOL turned in a solid first quarter with advertising revenue up across all segments, the first time that&#039;s happened in five years.





The company&#039;s media business, however, is still losing money, and the company is still milking its declining dial-up business to invest in its content brands like The Huffington Post, Patch and TechCrunch. 




Ad]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[New Tool Shows TV Advertisers What Their Competitors Are Paying]]></title>
<link href="http://adage.com/article/digital/tool-shows-tv-advertisers-competitors-pay/241315/" ></link>
<id>urn:uuid:762cdc3d-74a4-dad9-1d7c-f18aa3dc9cf0</id>
<summary type="html" ><![CDATA[
CBS may be network of the sitcom "2 Broke Girls," but it isn&#039;t cheap.



At least it&#039;s not for advertisers, according to a tranche of TV advertising data released this week by TV advertising startup Simulmedia. While CBS gives advertisers the greatest reach of any single network, it also frequently charges the most to reach 1,000 unduplicated view]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[It's Spock vs. Spock As Leonard Nimoy Takes On Zachary Quinto for Audi]]></title>
<link href="http://adage.com/article/news/spock-spock-audi/241329/" ></link>
<id>urn:uuid:bb637b1c-93c9-9b46-4f68-2568f925870e</id>
<summary type="html" ><![CDATA[
What car would Mr. Spock drive? If he&#039;s not teleporting somewhere, he&#039;d probably be driving an Audi. That&#039;s the message of Audi of America&#039;s latest spot.



The two-and-a-half minute mini-movie stars Leonard Nimoy, who first played Star Trek&#039;s Mr. Spock in 1966, and Zachary Quinto, who started playing the half-Vulcan in the 2009 movie update to th]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[NewFronts Drew Crowds, But Will Anyone Remember the Shows?]]></title>
<link href="http://adage.com/article/digital/newfronts-drew-crowds-remember-shows/241302/" ></link>
<id>urn:uuid:1eb1e89f-95cb-51e4-eaec-54c7acfeae52</id>
<summary type="html" ><![CDATA[
That AOL set its NewFront in the old Farley Post Office on the west side of Manhattan is as much about symbolism as it is about size. The unfinished, hulking space inside Doric columns is going through a transition from massive U.S. mail terminal to supermodern Moynihan Station. 




It&#039;s not unlike the media&#039;s shift.  




Last week the dozen par]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Digitas Unveils Tool to Find YouTube Stars Before They're Stars]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/digitas-unveils-tool-find-nascent-youtube-stars/241262/" ></link>
<id>urn:uuid:69d17b37-31b6-2043-bd5d-362c97e40005</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Conde Nast Intros 30 Web Series, Promises to Pay to Promote Them]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/conde-nast-intros-30-web-series-promises-pay-promote/241241/" ></link>
<id>urn:uuid:6c490741-f5cf-4244-93f6-f35b8845f27e</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Dreamworks Animation Acquires YouTube Network AwesomenessTV]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/dreamworks-animation-acquires-youtube-network-awesomenesstv/241206/" ></link>
<id>urn:uuid:8972854c-0a79-4cb4-732d-e9d658ad7d31</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AOL Fishes Where TV Dollars Are: Mediaocean]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/aol-fishes-tv-dollars-mediaocean/241191/" ></link>
<id>urn:uuid:a20a170d-e399-9d1a-bcb8-68086ff6888c</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Hulu Touts New Shows, 4 Million Subscribers]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/hulu-touts-shows-4-million-subscribers/241184/" ></link>
<id>urn:uuid:46b5bd8e-38c4-8c83-d0ae-a9ee73580229</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yahoo: Yes, We're Still a Media Company]]></title>
<link href="http://adage.com/article/special-report-tv-upfront/yahoo-a-media-company/241183/" ></link>
<id>urn:uuid:bc1bd9e0-557f-b5fd-6d5d-0c722ec6d939</id>
<summary type="html" ><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yahoo Rolls Out Its Own 'Native' Ad Format]]></title>
<link href="http://adage.com/article/digital/yahoo-rolls-native-ad-format/241181/" ></link>
<id>urn:uuid:240b41ae-08ee-61df-5bf2-e7912ed18cd4</id>
<summary type="html" ><![CDATA[
Yahoo reorganized its homepage in February around an infinite "stream" of content, personalized for the user by their declared or implied interests. Now that feed is getting ads, so-called "native" formats called "Yahoo Stream Ads" that will appear in the feed, whether on the desktop, tablets or mobile phones.





"Both the placement of the ad an]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AOL's HuffPost Live Gets Shot on Cable With Mark Cuban's AXS TV]]></title>
<link href="http://adage.com/article/digital/aol-s-huffpost-live-shot-tv-mark-cuban-s-axs-tv/241164/" ></link>
<id>urn:uuid:43a5be8c-6f67-e022-1360-390f977e7513</id>
<summary type="html" ><![CDATA[AOL&#039;s live web news program, HuffPost Live, is getting a shot on TV.

The network, which broadcasts 12 live hours a day, will become core daytime programming for AXS TV, the cable network formed from a joint venture among Mark Cuban, Ryan Seacrest, talent agency CAA and event promoter AEG Entertainment.
 
Starting May 13, AXS TV, once known as HDNe]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How Facebook Plans to Get You to Install 'Home']]></title>
<link href="http://adage.com/article/special-report-digital-conference/facebook-plans-install-home/241046/" ></link>
<id>urn:uuid:fbe5f01e-6ed3-f58e-6916-8880c567f648</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why the 'Freemium' Model Is Bad for Advertisers]]></title>
<link href="http://adage.com/article/digital/freemium-model-bad-advertisers/241042/" ></link>
<id>urn:uuid:287377b2-8a30-b40b-d8f0-cef57a7680b3</id>
<summary type="html" ><![CDATA[
Imagine this pitch: We&#039;re going to take your ads and shove them in people&#039;s faces. We&#039;ll do it so persistently and annoyingly that if users really like our product or service, they will pay just to get rid of the ads. Your ads. Sound good?  



I&#039;m sure that&#039;s not the way Zynga is pitching its mobile ads to advertisers, but that&#039;s the way ads on a]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs]]></title>
<link href="http://adage.com/article/digital/microsoft-launches-privacy-tv-campaign-google-crosshairs/241001/" ></link>
<id>urn:uuid:1e3b498d-be2a-4240-12cc-b4a467303f09</id>
<summary type="html" ><![CDATA[

Microsoft is taking its war with Google up a notch.


The company is introducing a TV, print, billboard and online consumer public awareness campaign today, and while it doesn&#039;t mention Google by name, the effort is focused on two markets where the search giant might be exposed: Washington, DC, where federal policy makers live, and Kansas City, M]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yahoo Shuts Down Six More Products, Including Deals, Kids]]></title>
<link href="http://adage.com/article/digital/yahoo-shuts-products-including-deals-kids/240997/" ></link>
<id>urn:uuid:6479de59-56cf-fb67-24e0-26bfa0ebced3</id>
<summary type="html" ><![CDATA[
Yahoo is shutting down six more products as it streamlines its portfolio to focus on what CEO Marissa Mayer calls consumers&#039; "daily habits."




Some of the services shut down have been around a while and have significant brands and followings, services like Yahoo Kids, once known as "Yahooligans" and Yahoo Deals, as well as Upcoming, a reminder s]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Eva Longoria to Star in Hulu's Latest Foray Into Original Content]]></title>
<link href="http://adage.com/article/special-report-digital-conference/eva-longoria-star-hulu-foray-original-content/240927/" ></link>
<id>urn:uuid:0fe2ba9a-e51e-2e93-05d7-ed72fa7e40f9</id>
<summary type="html" ><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Amazon: The Quietest Big Ad Business In Tech Would Like Your Brand Ads, Too]]></title>
<link href="http://adage.com/article/digital/amazon-quietest-big-ad-business-tech/240827/" ></link>
<id>urn:uuid:a6482ed1-b810-f5a4-d3cb-980d3fa3f549</id>
<summary type="html" ><![CDATA[
Who&#039;s got the quietest big ad business in tech? It&#039;s probably Amazon, which started modestly six years ago placing product ads on its own sites.





"They were very untargeted, static ads across Amazon.com and IMDb.com," said Amazon VP Lisa Utzschneider, talking to us in advance of her appearance at Ad Age&#039;s Digital Conference next week.


Six ye]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[YouTube's Fake Ad Beats Pepsi's New Beyonce Campaign On Viral Chart]]></title>
<link href="http://adage.com/article/the-viral-video-chart/google-made-real-hits-fake-ads/240784/" ></link>
<id>urn:uuid:d3fe5f08-4027-bcba-6a04-99d9956b7fd9</id>
<summary type="html" ><![CDATA[
Tired of April Fool&#039;s pranks in the guise of fake ads? Well, you&#039;re alone on that one because the internet still loves them if this week&#039;s Viral Chart is any indication.



Google had an amazing six ads on the Viral Chart this week, three real and three April Fool&#039;s pranks. The top ad, the one where YouTube chief Salar Kamangar announces YouTube w]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Intel Cooks Up Future of TV -- a Potential Mess for Cable]]></title>
<link href="http://adage.com/article/media/intel-cooks-future-tv-a-potential-mess-cable/240723/" ></link>
<id>urn:uuid:fc5819e7-c02e-d1c7-4485-4241ac2f7c77</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Digital Newfronts Poised to Rake in $1 Billion in Ad Deals]]></title>
<link href="http://adage.com/article/digital/digital-newfronts-rake-1-billion-ad-deals/240751/" ></link>
<id>urn:uuid:c3a6965c-2f3d-245e-10ee-b243b76a674e</id>
<summary type="html" ><![CDATA[

Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there&#039;s no scarcity on the web, and little to buy six or nine months in advance.  




But agency execs and clients cast that thinking aside at the first Digital Content Newfronts last year, packing theaters around New York City to witness glitzy sales pitches. You]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Google Taps 'Family Guy's' Stewie For Latest Chrome Browser Campaign]]></title>
<link href="http://adage.com/article/the-viral-video-chart/campaign-google-s-chrome-browser-tops-viral-chart/240659/" ></link>
<id>urn:uuid:07113ff7-99b9-2606-32de-93e1486d5223</id>
<summary type="html" ><![CDATA[
Google released a new Chrome browser campaign in March, and last week it was the most-viewed video campaign on the web last week, with 7.7 million views, according to Visible Measures.


Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla&#039;s stance on third-party cookies,]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Vodka Brand Neft Tops Viral Chart With Craziest Video You've Ever Seen]]></title>
<link href="http://adage.com/article/the-viral-video-chart/vodka-brand-neft-tops-viral-chart-craziest-video/240432/" ></link>
<id>urn:uuid:c18bd77b-63b5-005f-65a3-fe9388611e12</id>
<summary type="html" ><![CDATA[
Ever heard of Neft vodka? Neither had we until we checked out this pretty insane, pretty NSFW music video that goes by the alternative title we can print here, "Office Escape 2." The video, created by Great Guns director Ilya Naishuller for the band Biting Elbows topped the Viral Chart with 11.2 million views last week, including the more than 35 ]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Funniest, Most Tear-Jerking Viral Ads of the Year, According to Ad Age Readers]]></title>
<link href="http://adage.com/article/the-viral-video-chart/funniest-tear-jerking-viral-ads-year/240533/" ></link>
<id>urn:uuid:f82f6aec-1320-bfec-efdd-6a0cc543df66</id>
<summary type="html" ><![CDATA[
Ad Age readers, given their first chance to vote on Viral Video Awards this year, have picked winners to receive prizes in two categories next month at Ad Age&#039;s Digital Conference in April.


For the biggest tear-jerker ad of the year, it really wasn&#039;t a contest at all. Expedia&#039;s moving tale of a father traveling to his lesbian daughter&#039;s wedding,]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Which of These Ads is Viral Video's Tear-Jerker of the Year?]]></title>
<link href="" ></link>
<id>urn:uuid:c2d1af96-7bf8-299b-6af2-9fd904d0cdcc</id>
<summary type="html" ><![CDATA[
On a fundamental level, advertisers are looking for one thing: an emotional connection with the audience. In other words, did that ad make you laugh or did it make you cry?


Yesterday you got the chance to vote on which funny video is podium-worthy at the Viral Video Awards in April. Now, we want to know what tugged on your heart strings. Whether]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Which of These Ads is Viral Video's Tear-Jerker of the Year?﻿]]></title>
<link href="http://adage.com/article/the-viral-video-chart/choose-moving-viral-ad-campaign-year/240431/" ></link>
<id>urn:uuid:e8a68a9a-787a-c93f-f974-b7237885f212</id>
<summary type="html" ><![CDATA[
On a fundamental level, advertisers are looking for one thing: an emotional connection with the audience. In other words, did that ad make you laugh or did it make you cry?


Yesterday you got the chance to vote on which funny video is podium-worthy at the Viral Video Awards in April. Now, we want to know what tugged on your heart strings. Whether]]></summary>
<updated></updated>
<author><name>Michael Learmonth</name>
</author>
</entry>
</feed>