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<title><![CDATA[Articles by Michael Learmonth]]></title>
<link>http://adage.com/rss-author.php?id=1219</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Articles by Michael Learmonth]]></description>
<item>
<title><![CDATA[Twitter Deepens Ties to TV With Media Deals, Ad Targeting]]></title>
<link>http://adage.com/article/digital/twitter-deepens-ties-tv-media-deals-ad-targeting/241659/</link>
<description><![CDATA[Twitter is attempting to deepen its links to TV -- as well as skim TV ad budgets -- with a series of new media deals and technology to target ads at TV viewers.

Twitter&#39;s ad pitch has been consistent over the past year: advertising on Twitter in conjunction with TV makes TV ads more effective. &quot;Our perspective is everybody in digital has ]]></description>
<pubDate>Thu, 23 May 2013 12:39 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Twitter Launches Ad That Can Collect Personal Information for Marketers]]></title>
<link>http://adage.com/article/digital/twitter-launches-ad-collect-personal-information-marketers/241617/</link>
<description><![CDATA[
Twitter announced a new kind of Tweet today designed to allow marketers to easily collect personal information from Twitter users, if they chose to provide it.


The format, an expanded Tweet called the "Lead Generation Card," includes a button that with one click allows the user to provide their name, email address and Twitter handle to the marke]]></description>
<pubDate>Wed, 22 May 2013 11:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Samsung Makes Silly Ad For 'Evolution' Smart TV Box]]></title>
<link>http://adage.com/article/the-viral-video-chart/samsung-makes-silly-ad-evolution-smart-tv-box/241599/</link>
<description><![CDATA[
Samsung topped Ad Age&#039;s Viral Video Chart last week with a decidedly un-evolved spot for its "Evolution Kit," which turns any Samsung TV into a smart TV. Announced at the Consumer Electronics Show in Las Vegas, the box goes on sale this month for $299, including a smart remote that allows swiping of apps across the screen.




The video, "Evolutio]]></description>
<pubDate>Tue, 21 May 2013 14:17 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco]]></title>
<link>http://adage.com/article/digital/tim-peterson-joins-ad-age-cover-digital-media-ad-tech-san-francisco/241455/</link>
<description><![CDATA[
We&#039;re pleased to announce that a new -- yet familiar -- face is coming to Ad Age. Former Adweek reporter Tim Peterson is joining Ad Age this month to cover digital media, ad tech and entertainment out of our San Francisco bureau in the lovely Hearst Building at the corner of Third and Market.





Tim joins bureau chief Cotton Delo, who will conti]]></description>
<pubDate>Tue, 14 May 2013 10:50 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Why the Big, Bad Broadcast Upfronts Still Matter]]></title>
<link>http://adage.com/article/media/big-bad-broadcast-upfronts-matter/241405/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 12 May 2013 00:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks']]></title>
<link>http://adage.com/article/digital/youtube-launches-paid-channels-sesame-street-young-turks/241393/</link>
<description><![CDATA[
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising. Among the first new channels launched today include sports, movies, music, fitness and children&#039;s programming. Soon, one channel will launch that has never had advertising: "Sesame Street."




The initiative, an open secret in]]></description>
<pubDate>Thu, 09 May 2013 15:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Apple Takes Shots from Microsoft, Samsung On Viral Chart]]></title>
<link>http://adage.com/article/the-viral-video-chart/apple-takes-shots-microsoft-samsung-viral-chart/241347/</link>
<description><![CDATA[
Apple is no stranger to the Viral Chart, where its demo videos frequently rank among most-viewed, but never, ever mention the competition. But last week Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.




In a spot released last week, Microsoft took on both iO]]></description>
<pubDate>Thu, 09 May 2013 10:30 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[AOL's Ad Business Returns to Growth and Losses Narrow at Media Brands]]></title>
<link>http://adage.com/article/digital/aol-s-ad-business-returns-growth/241358/</link>
<description><![CDATA[
AOL turned in a solid first quarter with advertising revenue up across all segments, the first time that&#039;s happened in five years.





The company&#039;s media business, however, is still losing money, and the company is still milking its declining dial-up business to invest in its content brands like The Huffington Post, Patch and TechCrunch. 




Ad]]></description>
<pubDate>Wed, 08 May 2013 10:36 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[New Tool Shows TV Advertisers What Their Competitors Are Paying]]></title>
<link>http://adage.com/article/digital/tool-shows-tv-advertisers-competitors-pay/241315/</link>
<description><![CDATA[
CBS may be network of the sitcom "2 Broke Girls," but it isn&#039;t cheap.



At least it&#039;s not for advertisers, according to a tranche of TV advertising data released this week by TV advertising startup Simulmedia. While CBS gives advertisers the greatest reach of any single network, it also frequently charges the most to reach 1,000 unduplicated view]]></description>
<pubDate>Tue, 07 May 2013 14:15 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[It's Spock vs. Spock As Leonard Nimoy Takes On Zachary Quinto for Audi]]></title>
<link>http://adage.com/article/news/spock-spock-audi/241329/</link>
<description><![CDATA[
What car would Mr. Spock drive? If he&#039;s not teleporting somewhere, he&#039;d probably be driving an Audi. That&#039;s the message of Audi of America&#039;s latest spot.



The two-and-a-half minute mini-movie stars Leonard Nimoy, who first played Star Trek&#039;s Mr. Spock in 1966, and Zachary Quinto, who started playing the half-Vulcan in the 2009 movie update to th]]></description>
<pubDate>Tue, 07 May 2013 12:15 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[NewFronts Drew Crowds, But Will Anyone Remember the Shows?]]></title>
<link>http://adage.com/article/digital/newfronts-drew-crowds-remember-shows/241302/</link>
<description><![CDATA[
That AOL set its NewFront in the old Farley Post Office on the west side of Manhattan is as much about symbolism as it is about size. The unfinished, hulking space inside Doric columns is going through a transition from massive U.S. mail terminal to supermodern Moynihan Station. 




It&#039;s not unlike the media&#039;s shift.  




Last week the dozen par]]></description>
<pubDate>Mon, 06 May 2013 00:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Digitas Unveils Tool to Find YouTube Stars Before They're Stars]]></title>
<link>http://adage.com/article/special-report-tv-upfront/digitas-unveils-tool-find-nascent-youtube-stars/241262/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Thu, 02 May 2013 15:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Conde Nast Intros 30 Web Series, Promises to Pay to Promote Them]]></title>
<link>http://adage.com/article/special-report-tv-upfront/conde-nast-intros-30-web-series-promises-pay-promote/241241/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Thu, 02 May 2013 08:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Dreamworks Animation Acquires YouTube Network AwesomenessTV]]></title>
<link>http://adage.com/article/special-report-tv-upfront/dreamworks-animation-acquires-youtube-network-awesomenesstv/241206/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Wed, 01 May 2013 11:45 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[AOL Fishes Where TV Dollars Are: Mediaocean]]></title>
<link>http://adage.com/article/special-report-tv-upfront/aol-fishes-tv-dollars-mediaocean/241191/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Tue, 30 Apr 2013 14:40 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Hulu Touts New Shows, 4 Million Subscribers]]></title>
<link>http://adage.com/article/special-report-tv-upfront/hulu-touts-shows-4-million-subscribers/241184/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Tue, 30 Apr 2013 10:45 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Yahoo: Yes, We're Still a Media Company]]></title>
<link>http://adage.com/article/special-report-tv-upfront/yahoo-a-media-company/241183/</link>
<description><![CDATA[Full coverage of TV&#039;s annual upfront, the networks&#039; pitches to advertisers, upcoming shows and now the digital video NewFront.]]></description>
<pubDate>Tue, 30 Apr 2013 09:07 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Yahoo Rolls Out Its Own 'Native' Ad Format]]></title>
<link>http://adage.com/article/digital/yahoo-rolls-native-ad-format/241181/</link>
<description><![CDATA[
Yahoo reorganized its homepage in February around an infinite "stream" of content, personalized for the user by their declared or implied interests. Now that feed is getting ads, so-called "native" formats called "Yahoo Stream Ads" that will appear in the feed, whether on the desktop, tablets or mobile phones.





"Both the placement of the ad an]]></description>
<pubDate>Mon, 29 Apr 2013 17:06 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[AOL's HuffPost Live Gets Shot on Cable With Mark Cuban's AXS TV]]></title>
<link>http://adage.com/article/digital/aol-s-huffpost-live-shot-tv-mark-cuban-s-axs-tv/241164/</link>
<description><![CDATA[AOL&#039;s live web news program, HuffPost Live, is getting a shot on TV.

The network, which broadcasts 12 live hours a day, will become core daytime programming for AXS TV, the cable network formed from a joint venture among Mark Cuban, Ryan Seacrest, talent agency CAA and event promoter AEG Entertainment.
 
Starting May 13, AXS TV, once known as HDNe]]></description>
<pubDate>Sun, 28 Apr 2013 21:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[How Facebook Plans to Get You to Install 'Home']]></title>
<link>http://adage.com/article/special-report-digital-conference/facebook-plans-install-home/241046/</link>
<description><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></description>
<pubDate>Tue, 23 Apr 2013 11:38 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Why the 'Freemium' Model Is Bad for Advertisers]]></title>
<link>http://adage.com/article/digital/freemium-model-bad-advertisers/241042/</link>
<description><![CDATA[
Imagine this pitch: We&#039;re going to take your ads and shove them in people&#039;s faces. We&#039;ll do it so persistently and annoyingly that if users really like our product or service, they will pay just to get rid of the ads. Your ads. Sound good?  



I&#039;m sure that&#039;s not the way Zynga is pitching its mobile ads to advertisers, but that&#039;s the way ads on a]]></description>
<pubDate>Tue, 23 Apr 2013 10:46 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs]]></title>
<link>http://adage.com/article/digital/microsoft-launches-privacy-tv-campaign-google-crosshairs/241001/</link>
<description><![CDATA[

Microsoft is taking its war with Google up a notch.


The company is introducing a TV, print, billboard and online consumer public awareness campaign today, and while it doesn&#039;t mention Google by name, the effort is focused on two markets where the search giant might be exposed: Washington, DC, where federal policy makers live, and Kansas City, M]]></description>
<pubDate>Mon, 22 Apr 2013 05:59 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Yahoo Shuts Down Six More Products, Including Deals, Kids]]></title>
<link>http://adage.com/article/digital/yahoo-shuts-products-including-deals-kids/240997/</link>
<description><![CDATA[
Yahoo is shutting down six more products as it streamlines its portfolio to focus on what CEO Marissa Mayer calls consumers&#039; "daily habits."




Some of the services shut down have been around a while and have significant brands and followings, services like Yahoo Kids, once known as "Yahooligans" and Yahoo Deals, as well as Upcoming, a reminder s]]></description>
<pubDate>Fri, 19 Apr 2013 16:23 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Eva Longoria to Star in Hulu's Latest Foray Into Original Content]]></title>
<link>http://adage.com/article/special-report-digital-conference/eva-longoria-star-hulu-foray-original-content/240927/</link>
<description><![CDATA[Ad Age&#039;s Digital Conference is where the biggest brands meet the most innovative startups and technologies that are transforming marketing and media.]]></description>
<pubDate>Wed, 17 Apr 2013 15:50 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Amazon: The Quietest Big Ad Business In Tech Would Like Your Brand Ads, Too]]></title>
<link>http://adage.com/article/digital/amazon-quietest-big-ad-business-tech/240827/</link>
<description><![CDATA[
Who&#039;s got the quietest big ad business in tech? It&#039;s probably Amazon, which started modestly six years ago placing product ads on its own sites.





"They were very untargeted, static ads across Amazon.com and IMDb.com," said Amazon VP Lisa Utzschneider, talking to us in advance of her appearance at Ad Age&#039;s Digital Conference next week.


Six ye]]></description>
<pubDate>Thu, 11 Apr 2013 11:30 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[YouTube's Fake Ad Beats Pepsi's New Beyonce Campaign On Viral Chart]]></title>
<link>http://adage.com/article/the-viral-video-chart/google-made-real-hits-fake-ads/240784/</link>
<description><![CDATA[
Tired of April Fool&#039;s pranks in the guise of fake ads? Well, you&#039;re alone on that one because the internet still loves them if this week&#039;s Viral Chart is any indication.



Google had an amazing six ads on the Viral Chart this week, three real and three April Fool&#039;s pranks. The top ad, the one where YouTube chief Salar Kamangar announces YouTube w]]></description>
<pubDate>Wed, 10 Apr 2013 11:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Intel Cooks Up Future of TV -- a Potential Mess for Cable]]></title>
<link>http://adage.com/article/media/intel-cooks-future-tv-a-potential-mess-cable/240723/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Tue, 09 Apr 2013 08:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Digital Newfronts Poised to Rake in $1 Billion in Ad Deals]]></title>
<link>http://adage.com/article/digital/digital-newfronts-rake-1-billion-ad-deals/240751/</link>
<description><![CDATA[

Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there&#039;s no scarcity on the web, and little to buy six or nine months in advance.  




But agency execs and clients cast that thinking aside at the first Digital Content Newfronts last year, packing theaters around New York City to witness glitzy sales pitches. You]]></description>
<pubDate>Sun, 07 Apr 2013 00:00 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Google Taps 'Family Guy's' Stewie For Latest Chrome Browser Campaign]]></title>
<link>http://adage.com/article/the-viral-video-chart/campaign-google-s-chrome-browser-tops-viral-chart/240659/</link>
<description><![CDATA[
Google released a new Chrome browser campaign in March, and last week it was the most-viewed video campaign on the web last week, with 7.7 million views, according to Visible Measures.


Google is pulling out all the stops in its campaign to drive Chrome installs, which is understandable given Microsoft and Mozilla&#039;s stance on third-party cookies,]]></description>
<pubDate>Wed, 03 Apr 2013 11:14 EDT</pubDate>
<author>Michael Learmonth</author>
</item>
<item>
<title><![CDATA[Vodka Brand Neft Tops Viral Chart With Craziest Video You've Ever Seen]]></title>
<link>http://adage.com/article/the-viral-video-chart/vodka-brand-neft-tops-viral-chart-craziest-video/240432/</link>
<description><![CDATA[
Ever heard of Neft vodka? Neither had we until we checked out this pretty insane, pretty NSFW music video that goes by the alternative title we can print here, "Office Escape 2." The video, created by Great Guns director Ilya Naishuller for the band Biting Elbows topped the Viral Chart with 11.2 million views last week, including the more than 35 ]]></description>
<pubDate>Thu, 28 Mar 2013 10:30 EDT</pubDate>
<author>Michael Learmonth</author>
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