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<title type="html" ><![CDATA[Articles by Anna Baskin]]></title>
<link href="http://adage.com/rss-author.php?id=1335" ></link>
<id>urn:uuid:effbbcd0-b7c9-b9c8-2d97-0354c6f9102d</id>
<updated>2013-05-22T22:51:27-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Anna Baskin</subtitle>
<entry>
<title type="html" ><![CDATA[Closely Integrated With TV, 'Simpsons' Game Finds Success]]></title>
<link href="http://adage.com/article/media/closely-integrated-tv-simpsons-game-finds-success/238632/" ></link>
<id>urn:uuid:f6c565cf-47c2-0076-73e0-050510e60da6</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Stephen Hansen Named President of BuzzMedia]]></title>
<link href="http://adage.com/article/people-players/people-move-hansen-named-president-buzzmedia/236823/" ></link>
<id>urn:uuid:5815b862-c55b-abfd-9d05-bf3077c01dda</id>
<summary type="html" ><![CDATA[BuzzMedia has hired Stephen Hansen as president. Mr. Hansen previously served as president and chief operating officer of    TrueCar, where he managed technology, product development, business intelligence, strategy and administration. He got his start at auditing firm KPMG, where he ascended to partner before leaving to serve as a senior VP at Uni]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Bravo's Andy Cohen: Research Is Our Cocaine]]></title>
<link href="http://adage.com/article/adages/bravo-s-andy-cohen-research-cocaine/235690/" ></link>
<id>urn:uuid:76183565-d0db-1ee3-cc90-62c35d622afc</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Mel Cruickshank Named President of Wunderman U.K.]]></title>
<link href="http://adage.com/article/people-players/people-move-mel-cruickshank-named-president-wunderman-u-k/235656/" ></link>
<id>urn:uuid:a134630d-da94-4875-1001-e5e39916c02e</id>
<summary type="html" ><![CDATA[Wunderman has hired Mel Cruickshank as president to lead the agency&#039;s U.K. operations and serve as a member of   the Wunderman leadership board.  Ms. Cruickshank comes to Wunderman from LIDA, part of   M&C Saatchi, where she was CEO since 2009.  Throughout her tenure at LIDA, Ms. Cruickshank added clients such as Boots, MINI, DHL, IKEA, Internation]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Marc Bresseel Named President of Initiative's G14]]></title>
<link href="http://adage.com/article/people-players/people-move-marc-bresseel-named-president-initiative-s-g14/235523/" ></link>
<id>urn:uuid:a5616942-3904-e9dd-1ab8-0e76fbad0c71</id>
<summary type="html" ><![CDATA[Initiative   has tapped Marc Bresseel to head its global cluster of   high-potential markets as president, G14. Effective in September, he will manage and be responsible for driving business growth across Initiative  &#039;s markets in France, Germany, Ireland, Italy, the Netherlands, Russia, Spain, United Kingdom, Australia, China, India, Brazil and Me]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: MediaCom Names Stephanie Fierman Its First Worldwide CMO]]></title>
<link href="http://adage.com/article/people-players/mediacom-names-stephanie-fierman-worldwide-cmo/235197/" ></link>
<id>urn:uuid:e5bfcdcd-e106-c72d-8429-d5b603b314cf</id>
<summary type="html" ><![CDATA[MediaCom has named Stephanie Fierman as its first worldwide chief marketing officer. Ms. Fierman brings over 20 years of   integrated marketing and business development experience to the post, including senior leadership roles at corporations such as Citigroup, JPMorgan Chase and Time   Warner  .  Prior to joining MediaCom, Ms. Fierman ran her own ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Dave Hoffman Named President of McDonald's Asia/Pacific, Middle East and Africa]]></title>
<link href="http://adage.com/article/people-players/dave-hoffman-named-president-mcdonald-s-apmea-region/235086/" ></link>
<id>urn:uuid:f87d6841-0804-9ea0-2577-dfd09ff3508f</id>
<summary type="html" ><![CDATA[Dave Hoffmann, currently senior VP for restaurant support in McDonald&#039;s Asia/Pacific, Middle East and Africa (APMEA) region, has been promoted to president of   APMEA, effective July 1. A 16-year McDonald&#039;s veteran, Mr. Hoffmann succeeds Tim Fenton, who was recently promoted to McDonald&#039;s chief operating officer. Mr. Hoffmann will be based in Singa]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Jack Bamberger to Head Digital for MEC North America]]></title>
<link href="http://adage.com/article/people-players/jack-bamberger-named-digital-president-mec-north-america/234952/" ></link>
<id>urn:uuid:de9e3a83-0a86-d8c9-5b4d-408a15129611</id>
<summary type="html" ><![CDATA[Jack   Bamberger has been named president-digital for MEC North America. He joins MEC from Dentsu, where he was chief consumer engagement officer and set up its digital and social-media practice in the U.S. Mr. Bamberger will be based in New York and join MEC&#039;s North American executive committee. During his more than 25 years in the marketing world]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Huffington Post Plans to Add an Oprah Winfrey Section]]></title>
<link href="http://adage.com/article/media/huffington-post-plans-add-oprah-winfrey-section/234935/" ></link>
<id>urn:uuid:c631cf64-1688-d7ad-df1d-a7491f8b518f</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta]]></title>
<link href="http://adage.com/article/people-players/gill-duff-named-president-ceo-bbdo-atlanta/234801/" ></link>
<id>urn:uuid:6c75e3d5-f2cc-290a-9ab2-98f26752345b</id>
<summary type="html" ><![CDATA[Gill Duff has been named president and CEO of    BBDO, Atlanta. He was most recently global business director at DDB Worldwide, overseeing Anheuser-Busch InBev&#039;s Budweiser brand. In his new position, he will be responsible for more than 250 staff members and clients such as AT&T, Bayer, Embassy Suites and REI. Before DDB, Mr. Duff was CEO at Public]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Skechers' Leonard Armato to Head Up Leverage Agency]]></title>
<link href="http://adage.com/article/people-players/skechers-leonard-armato-head-leverage-agency/234658/" ></link>
<id>urn:uuid:1afea7b8-a23a-5570-0952-3722ef4964e7</id>
<summary type="html" ><![CDATA[Leverage Agency has tapped Leonard Armato as chairman-managing director of     the sports and entertainment-marketing firm. Mr. Armato has spent the past two years as CMO-president of     Skechers Fitness Group. During his tenure there, Skechers became the fastest-growing footwear company in the world, increasing sales to more than $2 billion from ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Monique L. Nelson to Take Over for Byron Lewis Sr. at UniWorld Group]]></title>
<link href="http://adage.com/article/people-players/people-move-monique-l-nelson-byron-lewis-sr-uniworld-group/234511/" ></link>
<id>urn:uuid:7e1024e7-4923-00cb-d026-2d8b59c723ae</id>
<summary type="html" ><![CDATA[



UniWorld Group founder and CEO Byron Lewis Sr. is     retiring and will be replaced by     Monique L. Nelson. Mr. Lewis will become chairman emeritus of     the agency, which is     the longest-standing full-service multicultural advertising and communications agency in the U.S. Monique L. Nelson joined UWG in 2007 after a successful marketing ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Dear Siri, I Might Not Be Samuel L. Jackson ...]]></title>
<link href="http://adage.com/article/adages/i-samuel-l-jackson/234429/" ></link>
<id>urn:uuid:982cb932-ed48-62dd-0f3a-e520b92bc63b</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Tim Fenton Named COO at McDonald's]]></title>
<link href="http://adage.com/article/people-players/people-move-tim-fenton-named-coo-mcdonald-s/234184/" ></link>
<id>urn:uuid:e9529847-ecdd-a885-cda0-c08e0a020ab6</id>
<summary type="html" ><![CDATA[]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Tim Pontarelli Named Group Creative Director at Energy BBDO]]></title>
<link href="http://adage.com/article/people-players/tim-pontarelli-named-group-creative-director-energy-bbdo/234061/" ></link>
<id>urn:uuid:c69ddc69-b66f-2d9a-a671-7c874908ea71</id>
<summary type="html" ><![CDATA[Energy BBDO has named Tim Pontarelli senior VP-group creative director, responsible for leading integrated marketing for its Frito-Lay business. Mr. Pontarelli joins Energy BBDO after spending 20 years at Leo Burnett, where he started as a copywriter for United Airlines and worked his way up to become exec VP-executive creative director leading the]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Ed Brojerdi Named President of KBS+]]></title>
<link href="http://adage.com/article/people-players/people-move-ed-brojerdi-named-president-kbs/233757/" ></link>
<id>urn:uuid:c797c2af-3bf5-1070-c4be-aa0b09cf8591</id>
<summary type="html" ><![CDATA[KBS+ Chairman-CEO Lori Senecal announced several promotions at the agency. Ed Brojerdi adds the title of     president to his role as co-chief creative officer.  In the two years that     Mr. Brojerdi has been with the agency, he has led creative on BMW, founded tech practice Spies & Assassins and co-managed creative, KBS&#039; largest department. He wi]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Thrillist Appoints Philippe Guelton President]]></title>
<link href="http://adage.com/article/people-players/thrillist-appoints-philippe-guelton-president/233432/" ></link>
<id>urn:uuid:26bef8da-a40b-eb07-8b37-ccafabebc880</id>
<summary type="html" ><![CDATA[
Thrillist Media Group has appointed Philippe Guelton its first president. Based in the New York office, he will be responsible for overseeing content strategy across the organization and managing the editorial, marketing, front-end technology and product-development teams. Mr. Guelton brings more than 15 years of      digital-growth experience, mo]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Kimberly-Clark Elevates Tony Palmer to President-Global Brands]]></title>
<link href="http://adage.com/article/people-players/k-c-elevates-cmo-tony-palmer-president-global-brands/233288/" ></link>
<id>urn:uuid:37dd6124-0668-393e-8719-b7a4abbd6195</id>
<summary type="html" ><![CDATA[Kimberly-Clark has promoted Senior VP-Chief Marketing Officer Tony Palmer to president-global brands and innovation. Before joining K-C in 2006, Mr. Palmer was managing director-U.K. for Kellogg Co. and president of      the company&#039;s natural, frozen and warehouse-club businesses. He also served in marketing and general-management positions within ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Scott Ballantyne Joins Fab as Global CMO]]></title>
<link href="http://adage.com/article/people-players/people-move-scott-ballantyne-joins-fab-global-cmo/233130/" ></link>
<id>urn:uuid:aa2d838e-de51-d432-5131-450a5afca3ec</id>
<summary type="html" ><![CDATA[Scott Ballantyne has joined Fab.com as global chief marketing officer. He comes to the design site from Vonage, where he was CMO and launched Vonage on iPhone and Android. Mr. Ballantyne also built 3,000 retail points of      purchase through deals with Best Buy, K-Mart and Sears. Previous positions include senior VP-marketing at clean-energy start]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Alain Groenendaal Named President-CEO of Grey Latin America]]></title>
<link href="http://adage.com/article/people-players/alain-groenendaal-named-president-ceo-grey-latin-america/232984/" ></link>
<id>urn:uuid:9aa63714-4826-0ba3-3046-04fd1c9e3b3d</id>
<summary type="html" ><![CDATA[Alain Groenendaal has been elevated to president-CEO of       Grey       Latin America. Mr. Groenendaal joined Grey       in 2008 to lead Wing      , the marketing-communications shop focused on the intersection of       the U.S. Hispanic, Latin American and general markets, and will continue to he Wing      &#039;s president-CEO. He was previously gene]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: James O'Reilly Is Sonic's New CMO]]></title>
<link href="http://adage.com/article/people-players/people-move-james-o-reilly-sonic-s-cmo/232605/" ></link>
<id>urn:uuid:e3992a15-a019-f8fd-5e93-5ce163ce60ad</id>
<summary type="html" ><![CDATA[Sonic has named James O&#039; Reilly senior VP-chief marketing officer. Most recently Mr. O&#039; Reilly served as chief concept officer at Einstein Noah Restaurant Group, parent company of        Einstein Bros. Bagels. During his tenure there he oversaw marketing, research & development, as well as information technology. Prior to his stint at Einstein, he ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Murray Hardie Returns to Hall & Partners as U.S. CEO]]></title>
<link href="http://adage.com/article/people-players/people-move-hardie-returns-hall-partners-ceo/232436/" ></link>
<id>urn:uuid:c9eaa6a6-f594-6e9a-9935-d6c218d9a7f3</id>
<summary type="html" ><![CDATA[Omnicom Group&#039;s Hall & Partners has hired Murray Hardie as its U.S. CEO. The brand-research agency, which focuses on how social emotion drives brand engagement, is        bringing Mr. Hardie back to the company he introduced to the U.S. 16 years ago. He was with Hall & Partners from 1993 to 2002, starting in London then moving to the U.S. in 1996 a]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Clear Channel Outdoor Promotes William Eccleshare to CEO]]></title>
<link href="http://adage.com/article/people-players/william-eccleshare-elevated-ceo-clear-channel-holdings/232315/" ></link>
<id>urn:uuid:6eb2d9b9-b6f2-e520-36c3-b74d2b4eed18</id>
<summary type="html" ><![CDATA[William Eccleshare, CEO of        the international division of        Clear        Channel Outdoor, has been promoted to CEO of        Clear        Channel Outdoor Holdings, overseeing Clear        Channel Outdoor Americas and Clear        Channel International. Before joining Clear        Channel, Mr. Eccleshare was in leadership roles at a numbe]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ad Age Hopes to Be Top Dog in Puppy Bowl]]></title>
<link href="http://adage.com/article/adages/ad-age-hopes-top-dog-puppy-bowl/232004/" ></link>
<id>urn:uuid:aeb8047f-cc20-8d60-4d9f-165d3e06e07a</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: IPG Mediabrands Promotes Prashant Kumar to Asia Regional President]]></title>
<link href="http://adage.com/article/people-players/ipg-mediabrands-promotes-kumar-asia-regional-president/231778/" ></link>
<id>urn:uuid:c9434499-5688-7454-d460-c25dd8cac238</id>
<summary type="html" ><![CDATA[IPG Mediabrands has promoted Prashant Kumar to regional president, World Markets Asia, overseeing Hong Kong, Taiwan, Singapore, Malaysia, Korea, Indonesia, Vietnam, Thailand and the Philippines.  This is           an expanded role for Mr. Kumar, who will continue to be CEO of           IPG Mediabrands in Malaysia. At the same time, the company anno]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Popeyes Promotes Richard H. Lynch to Chief Global Brand Officer]]></title>
<link href="http://adage.com/article/people-players/popeyes-names-richard-h-lynch-chief-global-brand-officer/231682/" ></link>
<id>urn:uuid:a4f350a1-7bb0-9529-8380-415dd1bb0c64</id>
<summary type="html" ><![CDATA[Richard H. Lynch, chief marketing officer at Popeyes since 2008, has been named chief global brand officer, responsible for global marketing, as well as internal and external communications. 

Prior to joining Popeyes, Mr. Lynch was principal of            GO, LLC, a marketing consultancy specializing in restaurant and food retail, where he develop]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: JWT India Names Bindu Sethi as Chief Strategy Officer and Bobby Pawar as Chief Creative]]></title>
<link href="http://adage.com/article/people-players/jwt-india-names-chief-strategy-officer-chief-creative/231403/" ></link>
<id>urn:uuid:7a76c700-5e7b-117c-25f0-fe60937b5103</id>
<summary type="html" ><![CDATA[Bindu Sethi is             rejoining JWT India as chief strategy officer. Ms. Sethi was most recently the Asia Pacific strategy planning officer for Grey             Group, where she worked with clients including GSK, Honda, Reliance Communication, Britanna and Fererro. Previously, she served as Grey             India&#039;s national planning director, ]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Univision Promotes Luis Patino to Senior VP]]></title>
<link href="http://adage.com/article/people-players/univision-promotes-luis-patino-senior-vp/231262/" ></link>
<id>urn:uuid:056f8d23-4e5a-960c-1d22-8949912fbb10</id>
<summary type="html" ><![CDATA[Luis Patino has been promoted to senior VP of              the Univision Television Group. Mr. Patino joined Univision in 1997 and most recently served as VP and general manager for KWEX-TV and KNIC-TV in San Antonio and KAKW-TV and KTFO-TV in Austin, Texas. During his tenure, both stations became the No. 1 news stations at both 5 p.m. and 10 p.m.,]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Shellac Brings Women Back Into Nail Salon With Fail-Proof Formula]]></title>
<link href="http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-cnd-shellac/231158/" ></link>
<id>urn:uuid:c88265ef-200a-15cb-6bf5-17598ab9b661</id>
<summary type="html" ><![CDATA[
At a time when nail polish is              being hailed as the new lipstick and sales of              the product are growing faster than those of              its recession-indicating predecessor, Vista, Calif.-based CND has revolutionized the market with its chip- and  dull-proof Shellac Power Polish. 




CND (Creative Nail Design) has been aro]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[People on the Move: Yum Brands Names Micky Pant CEO]]></title>
<link href="http://adage.com/article/people-players/people-move-yum-brands-names-micky-pant-ceo/231139/" ></link>
<id>urn:uuid:d08b7c99-49df-1944-1e48-574cc3b10a9d</id>
<summary type="html" ><![CDATA[]]></summary>
<updated></updated>
<author><name>Anna Baskin</name>
</author>
</entry>
</feed>