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<title type="html" ><![CDATA[Articles by Bradley Johnson]]></title>
<link href="http://adage.com/rss-author.php?id=17" ></link>
<id>urn:uuid:978e0b56-c65a-7906-80b7-6eaf7aa138ea</id>
<updated>2013-05-22T04:18:38-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Bradley Johnson</subtitle>
<entry>
<title type="html" ><![CDATA[Show Me the Money: What's Driving Agency Revenue]]></title>
<link href="http://adage.com/article/agency-news/digital-media-drive-u-s-agency-revenue/241114/" ></link>
<id>urn:uuid:3e9fa4d5-f175-44f0-45f2-428dd14dba54</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Big Adland Deals Reshape Ad Age's Agency Rankings]]></title>
<link href="http://adage.com/article/agency-news/adland-deals-reshapes-agency-rankings/241115/" ></link>
<id>urn:uuid:59ed08d6-288c-22a3-3ef0-3916422b3cb8</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Comcast Is Now the Country's Second-Biggest Advertiser -- by One Measure at Least]]></title>
<link href="http://adage.com/article/media/comcast-country-s-biggest-advertiser/240394/" ></link>
<id>urn:uuid:d279a2b6-4420-8587-f2f8-e5fe8157cbd0</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[10 Things You Need to Know About the Global Market]]></title>
<link href="http://adage.com/article/global-news/10-things-global-market/238683/" ></link>
<id>urn:uuid:35958bd2-8637-3233-e15f-1f643cba89cc</id>
<summary type="html" ><![CDATA[

With Europe in recession and the U.S. facing a fiscal cliffhanger, ad forecasters this month trimmed their global-spending forecasts. But amid the uncertainty, there are bright spots and emerging opportunities. Here are 10 things to keep in mind about the global ad market.



1. Advertising is  a $500 billion market. WPP&#039;s Group M figures worldwi]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Procter & Gamble Co.'s Advertising Spending, 1987 to 2012]]></title>
<link href="http://adage.com/article/special-report-pg-at-175/procter-gamble-s-advertising-spending-1987-2012/237974/" ></link>
<id>urn:uuid:10512b09-2bfe-4e87-f72d-c317702cea06</id>
<summary type="html" ><![CDATA[



Procter & Gamble, 2012 vs. 1987
How P&G compares at its 175th anniversary (2012) vs. its 150th (1987). The U.S. accounted for 35.3% of  fiscal 2012 worldwide sales, down from 69.4% in 1987. P&G, the nation&#039;s and world&#039;s largest advertiser, spent $9.3 billion on advertising in 2012, nearly seven times what it spent in 1987 ($1.4 billion).


	
		]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Internet-Media Employment Fuels Digital Job Growth]]></title>
<link href="http://adage.com/article/media/internet-media-employment-fuels-digital-job-growth/237440/" ></link>
<id>urn:uuid:5ea5850a-7f61-c3e9-3df6-dca184bc4b4f</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Your Guide to the Leading Media Companies 2012]]></title>
<link href="http://adage.com/article/media/guide-leading-media-companies-2012/237500/" ></link>
<id>urn:uuid:dbca94b5-18a6-05c1-3523-2b5bff76b16b</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Interpublic Stock Price Surges on Rumor of Publicis Deal]]></title>
<link href="http://adage.com/article/agency-news/interpublic-stock-price-surges-rumor-publicis-deal/236516/" ></link>
<id>urn:uuid:bb7e8149-c6f4-43a2-5fe4-2501cd04573c</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How Google Became a $2 Billion Advertiser]]></title>
<link href="http://adage.com/article/news/google-a-2-billion-advertiser/235572/" ></link>
<id>urn:uuid:bb6cd469-ec2d-bd9b-abe2-10a25e97c9cc</id>
<summary type="html" ><![CDATA[

Google this: The titan of   search last year doubled its global ad and promotion spending to $1.5 billion. Factor in 2011 ad spending for just-acquired Motorola Mobility Holdings, and Google is   now a $2.1 billion global advertiser. 




Estimated U.S. ad spending for Google and Motorola topped $1 billion in 2011, placing the combined company No]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Top 100 Advertisers Boost Ad Spending but Not In Traditional Media]]></title>
<link href="http://adage.com/article/news/advertising-age-100-leading-national-advertisers/235573/" ></link>
<id>urn:uuid:27f37921-ba60-e2a0-f871-2e714865f916</id>
<summary type="html" ><![CDATA[

The nation&#039;s 100 biggest advertisers boosted 2011 total U.S. ad spending by   4.8%. But you wouldn&#039;t know spending was on the rise if you looked only at last year&#039;s measured media. 








Click to view: Percent change in U.S. ad spending for 100 leading national advertisers






Check out the full LNA report and view 2012&#039;s Marketer Family Tre]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Not-So-Slow Recovery: U.S. Agency Revenue Surges Nearly 8% in 2011]]></title>
<link href="http://adage.com/article/agency-news/advertising-age-u-s-agency-revenue-surges-8-2011/234421/" ></link>
<id>urn:uuid:0da7f3b3-126f-db9a-9e94-fc46542f9a89</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[With 16.4% Growth, Digital Is Adland's Star Performer]]></title>
<link href="http://adage.com/article/agency-news/digital-star-performer-agency-report-2012/234422/" ></link>
<id>urn:uuid:01aac4e6-9f93-8b49-fc61-546b734f67b9</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Jobs of Great Import at Banana Republic]]></title>
<link href="http://adage.com/article/adages/jobs-great-import-banana-republic/234269/" ></link>
<id>urn:uuid:c4a2b50c-06e9-5b7c-138f-9fd62dccc02a</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AT&T Strikes Deal to Sell Majority Stake in Yellow Pages]]></title>
<link href="http://adage.com/article/media/t-strikes-deal-sell-majority-stake-yellow-pages/234031/" ></link>
<id>urn:uuid:fc4e245c-932c-0070-109e-34cc8ef8a9ae</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Doner Sells Stake to MDC Partners]]></title>
<link href="http://adage.com/article/agency-news/doner-sells-stake-mdc-partners/233919/" ></link>
<id>urn:uuid:27789b0e-db88-0ef7-8b11-a726b7ad712b</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Where's the Growth in Marketing? Follow the BRIC Road]]></title>
<link href="http://adage.com/article/global-news/growth-marketing-follow-bric-road/231359/" ></link>
<id>urn:uuid:046a1672-77b4-4c08-df04-3344df0baa29</id>
<summary type="html" ><![CDATA[Where is             the ad market going? Consider this: Total ad spending in emerging markets is             expected to pass that             in the U.S. in 2014. And hotspots, including BRIC and others, are moving up the ranks. 




China, the biggest of             BRIC, surged past Germany to become the third-largest ad market in 2010, accordi]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy Ads Run Deep]]></title>
<link href="http://adage.com/article/special-report-chevy-100/100-years-chevrolet-advertising-a-timeline/230636/" ></link>
<id>urn:uuid:eeed591b-5e06-dc5e-358c-272b5b7bec25</id>
<summary type="html" ><![CDATA[

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<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ameriprise Jumps on the 'We-Didn't-Take-a-Bailout' Bandwagon]]></title>
<link href="http://adage.com/article/adages/ameriprise-jumps-a-bailout-bandwagon/230265/" ></link>
<id>urn:uuid:49b3f917-09fc-75e9-c456-45ae6b4a429a</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Digital Takes the Jobs Lead in New Mainstream Media]]></title>
<link href="http://adage.com/article/media/digital-takes-jobs-lead-mainstream-media/230149/" ></link>
<id>urn:uuid:842611e9-8523-7e00-5aaf-d0da17678271</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[100 Leading Media Companies]]></title>
<link href="http://adage.com/article/media/100-leading-media-companies/230131/" ></link>
<id>urn:uuid:cbb381ed-cad9-9ee2-c0b8-e1070ab80c27</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Crisis of Confidence as Consumers (and Marketers) Brace for Downturn]]></title>
<link href="http://adage.com/article/news/sectors-vulnerable-downturn/229247/" ></link>
<id>urn:uuid:10ca7c46-7915-50cc-64c5-cd50110394ea</id>
<summary type="html" ><![CDATA[Vote of                                                no confidence

The Index of                                                Consumer Sentiment, measuring consumer confidence about current and longer term prospects, in August crashed to a preliminary reading of                                                54.9, the third-worst score since th]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How Ad Industry Stocks Fared in Market Rout]]></title>
<link href="http://adage.com/article/news/ad-industry-stocks-fared-market-rout/229260/" ></link>
<id>urn:uuid:a8e890d3-2c26-6bbe-4004-13d7dc693cd3</id>
<summary type="html" ><![CDATA[








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<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why Marketers Shouldn't Worry About Wall Street's Late-Week Panic  Attack]]></title>
<link href="http://adage.com/article/cmo-strategy/marketers-worry-wall-street-s-late-week-panic-attack/229150/" ></link>
<id>urn:uuid:ff050a85-0046-d516-dd15-96bbe695d1f5</id>
<summary type="html" ><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[100 Leading National Advertisers]]></title>
<link href="http://adage.com/article/news/ad-spending-100-leading-national-advertisers/228267/" ></link>
<id>urn:uuid:d84f0063-a048-4282-cb66-dee6f0ddb355</id>
<summary type="html" ><![CDATA[







Just what we needed: another financial and automotive bailout.

But this time it was banks and cars bailing out adland. Ad spending for cars and credit cards has come roaring back, helping drive 8.8% growth in 2010 U.S. spending for the 100 Leading National Advertisers -- the highest growth rate since 2004.

Financial advertising surged 29%]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why LinkedIn Is a Scary Monster]]></title>
<link href="http://adage.com/article/news/linkedin-pay-heed-past-dot-valuations/227665/" ></link>
<id>urn:uuid:10b42f59-4099-c9ae-922f-f6beb453bf2b</id>
<summary type="html" ><![CDATA[Career site LinkedIn Corp. went public today at $45 a share, and giddy stock traders promptly bid up the price past $100 a share -- giving the overhyped stock a market cap above $10 billion.


At that                                                                    market cap, investors paid the equivalent of                                      ]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why AT&T's Copying Every Hot Local Ad Trend]]></title>
<link href="http://adage.com/article/digital/copying-hot-local-ad-trend/227360/" ></link>
<id>urn:uuid:a71d5f1c-d744-78be-8faa-96c649b0cf52</id>
<summary type="html" ><![CDATA[

AT&T is                                                                     just the latest big player to launch a Groupon competitor, joining Facebook, Google and a gaggle of                                                                     newspapers and magazines in the trend. The daily-deals service comes weeks after AT&T announced its new ]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Tweet This: Agencies Get 28% of Revenue From Digital]]></title>
<link href="http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/" ></link>
<id>urn:uuid:bdaf58fb-eadf-2c7a-78bb-dbd915850ff3</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Agency Report: U.S. Agency Revenue Jumped 7.7% in 2010]]></title>
<link href="http://adage.com/article/agency-news/agency-report-u-s-agency-revenue-jumped-7-7-2010/227162/" ></link>
<id>urn:uuid:cb4f50cd-2b87-31d3-df7a-8ec04aea45e1</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Old and Improved: Relationships That Last for a Century]]></title>
<link href="http://adage.com/article/agency-news/ad-agency-marketer-relationships-lasted/148810/" ></link>
<id>urn:uuid:b1539819-de33-e76a-d11b-15581779ae52</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Agency Stocks on Rebound as Investors Bet on Ad Recovery]]></title>
<link href="http://adage.com/article/news/ad-agency-stocks-rebound-investors-bet-ad-recovery/147737/" ></link>
<id>urn:uuid:d15ee82e-4802-b64b-3a23-1c419cde0a9c</id>
<summary type="html" ><![CDATA[




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Ad Age Annual 2011


Key stats and rankings from Ad Age  DataCenter reports





CHICAGO (AdAge.com) -- They&#039;re back: Shares in WPP, Omnicom Group, Publicis Groupe ]]></summary>
<updated></updated>
<author><name>Bradley Johnson</name>
</author>
</entry>
</feed>