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<title><![CDATA[Articles by Bradley Johnson]]></title>
<link>http://adage.com/rss-author.php?id=17</link>
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<description><![CDATA[Articles by Bradley Johnson]]></description>
<item>
<title><![CDATA[Show Me the Money: What's Driving Agency Revenue]]></title>
<link>http://adage.com/article/agency-news/digital-media-drive-u-s-agency-revenue/241114/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 28 Apr 2013 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Big Adland Deals Reshape Ad Age's Agency Rankings]]></title>
<link>http://adage.com/article/agency-news/adland-deals-reshapes-agency-rankings/241115/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 28 Apr 2013 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Comcast Is Now the Country's Second-Biggest Advertiser -- by One Measure at Least]]></title>
<link>http://adage.com/article/media/comcast-country-s-biggest-advertiser/240394/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Fri, 15 Mar 2013 14:30 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[10 Things You Need to Know About the Global Market]]></title>
<link>http://adage.com/article/global-news/10-things-global-market/238683/</link>
<description><![CDATA[

With Europe in recession and the U.S. facing a fiscal cliffhanger, ad forecasters this month trimmed their global-spending forecasts. But amid the uncertainty, there are bright spots and emerging opportunities. Here are 10 things to keep in mind about the global ad market.



1. Advertising is  a $500 billion market. WPP&#039;s Group M figures worldwi]]></description>
<pubDate>Sun, 09 Dec 2012 14:00 EST</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Procter & Gamble Co.'s Advertising Spending, 1987 to 2012]]></title>
<link>http://adage.com/article/special-report-pg-at-175/procter-gamble-s-advertising-spending-1987-2012/237974/</link>
<description><![CDATA[



Procter & Gamble, 2012 vs. 1987
How P&G compares at its 175th anniversary (2012) vs. its 150th (1987). The U.S. accounted for 35.3% of  fiscal 2012 worldwide sales, down from 69.4% in 1987. P&G, the nation&#039;s and world&#039;s largest advertiser, spent $9.3 billion on advertising in 2012, nearly seven times what it spent in 1987 ($1.4 billion).


	
		]]></description>
<pubDate>Sun, 28 Oct 2012 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Internet-Media Employment Fuels Digital Job Growth]]></title>
<link>http://adage.com/article/media/internet-media-employment-fuels-digital-job-growth/237440/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 30 Sep 2012 14:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Your Guide to the Leading Media Companies 2012]]></title>
<link>http://adage.com/article/media/guide-leading-media-companies-2012/237500/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 30 Sep 2012 14:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Interpublic Stock Price Surges on Rumor of Publicis Deal]]></title>
<link>http://adage.com/article/agency-news/interpublic-stock-price-surges-rumor-publicis-deal/236516/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Fri, 03 Aug 2012 18:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[How Google Became a $2 Billion Advertiser]]></title>
<link>http://adage.com/article/news/google-a-2-billion-advertiser/235572/</link>
<description><![CDATA[

Google this: The titan of   search last year doubled its global ad and promotion spending to $1.5 billion. Factor in 2011 ad spending for just-acquired Motorola Mobility Holdings, and Google is   now a $2.1 billion global advertiser. 




Estimated U.S. ad spending for Google and Motorola topped $1 billion in 2011, placing the combined company No]]></description>
<pubDate>Sun, 24 Jun 2012 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Top 100 Advertisers Boost Ad Spending but Not In Traditional Media]]></title>
<link>http://adage.com/article/news/advertising-age-100-leading-national-advertisers/235573/</link>
<description><![CDATA[

The nation&#039;s 100 biggest advertisers boosted 2011 total U.S. ad spending by   4.8%. But you wouldn&#039;t know spending was on the rise if you looked only at last year&#039;s measured media. 








Click to view: Percent change in U.S. ad spending for 100 leading national advertisers






Check out the full LNA report and view 2012&#039;s Marketer Family Tre]]></description>
<pubDate>Sun, 24 Jun 2012 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Not-So-Slow Recovery: U.S. Agency Revenue Surges Nearly 8% in 2011]]></title>
<link>http://adage.com/article/agency-news/advertising-age-u-s-agency-revenue-surges-8-2011/234421/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 29 Apr 2012 14:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[With 16.4% Growth, Digital Is Adland's Star Performer]]></title>
<link>http://adage.com/article/agency-news/digital-star-performer-agency-report-2012/234422/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 29 Apr 2012 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Jobs of Great Import at Banana Republic]]></title>
<link>http://adage.com/article/adages/jobs-great-import-banana-republic/234269/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Fri, 20 Apr 2012 12:03 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[AT&T Strikes Deal to Sell Majority Stake in Yellow Pages]]></title>
<link>http://adage.com/article/media/t-strikes-deal-sell-majority-stake-yellow-pages/234031/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Mon, 09 Apr 2012 13:23 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Doner Sells Stake to MDC Partners]]></title>
<link>http://adage.com/article/agency-news/doner-sells-stake-mdc-partners/233919/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Tue, 03 Apr 2012 22:45 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Where's the Growth in Marketing? Follow the BRIC Road]]></title>
<link>http://adage.com/article/global-news/growth-marketing-follow-bric-road/231359/</link>
<description><![CDATA[Where is             the ad market going? Consider this: Total ad spending in emerging markets is             expected to pass that             in the U.S. in 2014. And hotspots, including BRIC and others, are moving up the ranks. 




China, the biggest of             BRIC, surged past Germany to become the third-largest ad market in 2010, accordi]]></description>
<pubDate>Sun, 04 Dec 2011 00:00 EST</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy Ads Run Deep]]></title>
<link>http://adage.com/article/special-report-chevy-100/100-years-chevrolet-advertising-a-timeline/230636/</link>
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<pubDate>Sun, 30 Oct 2011 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Ameriprise Jumps on the 'We-Didn't-Take-a-Bailout' Bandwagon]]></title>
<link>http://adage.com/article/adages/ameriprise-jumps-a-bailout-bandwagon/230265/</link>
<description><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></description>
<pubDate>Thu, 06 Oct 2011 17:50 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Digital Takes the Jobs Lead in New Mainstream Media]]></title>
<link>http://adage.com/article/media/digital-takes-jobs-lead-mainstream-media/230149/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 02 Oct 2011 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[100 Leading Media Companies]]></title>
<link>http://adage.com/article/media/100-leading-media-companies/230131/</link>
<description><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></description>
<pubDate>Sun, 02 Oct 2011 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Crisis of Confidence as Consumers (and Marketers) Brace for Downturn]]></title>
<link>http://adage.com/article/news/sectors-vulnerable-downturn/229247/</link>
<description><![CDATA[Vote of                                                no confidence

The Index of                                                Consumer Sentiment, measuring consumer confidence about current and longer term prospects, in August crashed to a preliminary reading of                                                54.9, the third-worst score since th]]></description>
<pubDate>Mon, 15 Aug 2011 07:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[How Ad Industry Stocks Fared in Market Rout]]></title>
<link>http://adage.com/article/news/ad-industry-stocks-fared-market-rout/229260/</link>
<description><![CDATA[








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<pubDate>Mon, 15 Aug 2011 07:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Why Marketers Shouldn't Worry About Wall Street's Late-Week Panic  Attack]]></title>
<link>http://adage.com/article/cmo-strategy/marketers-worry-wall-street-s-late-week-panic-attack/229150/</link>
<description><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></description>
<pubDate>Fri, 05 Aug 2011 18:43 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[100 Leading National Advertisers]]></title>
<link>http://adage.com/article/news/ad-spending-100-leading-national-advertisers/228267/</link>
<description><![CDATA[







Just what we needed: another financial and automotive bailout.

But this time it was banks and cars bailing out adland. Ad spending for cars and credit cards has come roaring back, helping drive 8.8% growth in 2010 U.S. spending for the 100 Leading National Advertisers -- the highest growth rate since 2004.

Financial advertising surged 29%]]></description>
<pubDate>Sun, 19 Jun 2011 00:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Why LinkedIn Is a Scary Monster]]></title>
<link>http://adage.com/article/news/linkedin-pay-heed-past-dot-valuations/227665/</link>
<description><![CDATA[Career site LinkedIn Corp. went public today at $45 a share, and giddy stock traders promptly bid up the price past $100 a share -- giving the overhyped stock a market cap above $10 billion.


At that                                                                    market cap, investors paid the equivalent of                                      ]]></description>
<pubDate>Thu, 19 May 2011 14:13 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Why AT&T's Copying Every Hot Local Ad Trend]]></title>
<link>http://adage.com/article/digital/copying-hot-local-ad-trend/227360/</link>
<description><![CDATA[

AT&T is                                                                     just the latest big player to launch a Groupon competitor, joining Facebook, Google and a gaggle of                                                                     newspapers and magazines in the trend. The daily-deals service comes weeks after AT&T announced its new ]]></description>
<pubDate>Wed, 04 May 2011 08:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Tweet This: Agencies Get 28% of Revenue From Digital]]></title>
<link>http://adage.com/article/agency-news/tweet-agencies-28-revenue-digital/227164/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 24 Apr 2011 18:00 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Agency Report: U.S. Agency Revenue Jumped 7.7% in 2010]]></title>
<link>http://adage.com/article/agency-news/agency-report-u-s-agency-revenue-jumped-7-7-2010/227162/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Sun, 24 Apr 2011 17:58 EDT</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Old and Improved: Relationships That Last for a Century]]></title>
<link>http://adage.com/article/agency-news/ad-agency-marketer-relationships-lasted/148810/</link>
<description><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></description>
<pubDate>Mon, 14 Feb 2011 00:00 EST</pubDate>
<author>Bradley Johnson</author>
</item>
<item>
<title><![CDATA[Agency Stocks on Rebound as Investors Bet on Ad Recovery]]></title>
<link>http://adage.com/article/news/ad-agency-stocks-rebound-investors-bet-ad-recovery/147737/</link>
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Ad Age Annual 2011


Key stats and rankings from Ad Age  DataCenter reports





CHICAGO (AdAge.com) -- They&#039;re back: Shares in WPP, Omnicom Group, Publicis Groupe ]]></description>
<pubDate>Mon, 20 Dec 2010 00:00 EST</pubDate>
<author>Bradley Johnson</author>
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