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<title type="html" ><![CDATA[Articles by Judann Pollack]]></title>
<link href="http://adage.com/rss-author.php?id=171" ></link>
<id>urn:uuid:bb942aed-236e-8135-677f-e9ef22ea0528</id>
<updated>2013-05-21T16:09:59-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Judann Pollack</subtitle>
<entry>
<title type="html" ><![CDATA[Coke Crowdsources Song For American Idol Finale]]></title>
<link href="http://adage.com/article/cmo-strategy/coke-crowdsources-song-american-idol-finale/241282/" ></link>
<id>urn:uuid:4eeb5dbb-0391-0d91-a1b7-3a30f86e2939</id>
<summary type="html" ><![CDATA[CMO Strategy delivers the latest marketing strategy, theory, opinion and advice for CMOs, VPs of marketing and other senior industry execs. Top industry experts, advertising academics and leading brand chiefs offer guidance on the most important areas such as integration, the media revolution, accountability, ROI and corporate structure.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ryan Seacrest's Civic Duty: 'Idol Across America' Promotion]]></title>
<link href="http://adage.com/article/media/american-idol-s-ryan-seacrest-runs-promo-civic-entertainment/240116/" ></link>
<id>urn:uuid:78cea671-673e-20b3-63f0-b5cabedd5702</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Advertising Mourned on First Day of Advertising Week]]></title>
<link href="http://adage.com/article/adages/advertising-mourned-day-advertising-week/237533/" ></link>
<id>urn:uuid:4cb37c36-3dc8-ec19-9cf4-a557f4b5ca0b</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AWNY Wants To Pay Your School Loans]]></title>
<link href="http://adage.com/article/adages/awny-pay-school-loans/236278/" ></link>
<id>urn:uuid:6126b486-f500-88d7-5ddc-ccc2b0028783</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Artist Maurizio Cattelan's Guggenheim Retrospective Says It 'All']]></title>
<link href="http://adage.com/article/creativity-50/creativity-50-2012-maurizio-cattelan-artist/235792/" ></link>
<id>urn:uuid:91cfaf2a-a5a7-76b6-33f3-71f3f0cdc906</id>
<summary type="html" ><![CDATA[His "All" retrospective at the Guggenheim displayed 128 pieces ofquintessential Cattelania -- among them Pope John Paul II pinned by   ameteor -- suspended in air from the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a deadKennedy and dinosauar bones like a massively disquieting child&#039;smobile.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Creativity 50: Maurizio Cattelan, Artist]]></title>
<link href="" ></link>
<id>urn:uuid:63741b87-69e2-2288-89b5-e4e63c8291e6</id>
<summary type="html" ><![CDATA[




Maurizio Cattelan&#039;s "All" retrospective at the Guggenheim displayed 128 pieces of quintessential Cattelania&mdash;among them Pope John Paul II pinned by a meteor&mdash;suspended in air over the great rotunda. Context stripped away, sheeted cadavers dangled among a suicidal squirrel, Pinocchio, a dead Kennedy and dinosaur bones like a massively disquie]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[This Week in Ad Age History: A Lot Like This Week in Ad Age Present]]></title>
<link href="http://adage.com/article/adages/week-ad-age-history/234126/" ></link>
<id>urn:uuid:805bb8c4-042c-d7fa-461a-8cb44c58eee5</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why the Curtain Should Not Have Fallen on RJR's Premier]]></title>
<link href="http://adage.com/article/viewpoint/curtain-fallen-rjr-s-premier/231830/" ></link>
<id>urn:uuid:9d905deb-2305-72de-a3a5-c6da6aa8baa4</id>
<summary type="html" ><![CDATA[





Judann Pollack


According to the Centers for Disease Control and Prevention, there have been more than 10 million smoking-related deaths since 1988. I often wonder whether that           figure would be lower if it weren&#039;t for the rigidity of           the anti-smoking lobby. 




Our story this week about  marketers being unable to tout the]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA['My Little Pony: The Friendship Is Magic' Gains Unexpected Audience -- Adults]]></title>
<link href="http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-pony-friendship-magic/231166/" ></link>
<id>urn:uuid:5861a7c4-1fb5-f57d-0878-187401adf8df</id>
<summary type="html" ><![CDATA[

Any good marketer today knows their brand isn&#039;t their own -- it belongs to its fans. But living that              philosophy takes a bit more fortitude for some brands than for others. 


Evidence The Hub. 




In October, the kids&#039; cable network, partly owned by              Discovery and toymaker Hasbro, reimagined "My Little Pony," a cartoon t]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Is This Fiat Spot Worth Frothing Over?]]></title>
<link href="http://adage.com/article/adages/fiat-spot-worth-frothing/231092/" ></link>
<id>urn:uuid:44ada1f6-1786-f567-5d7c-3dcabc6b33fc</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Dreaming of A Crappy Christmas? Toy Brings New Meaning to 'Yule Log']]></title>
<link href="http://adage.com/article/adages/dreaming-a-crappy-christmas/230888/" ></link>
<id>urn:uuid:0e1478c8-6c4a-d3de-1513-5797483b5dd4</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[AT&T's Esther Lee on Marketing Out of the Telecom Box]]></title>
<link href="http://adage.com/article/special-report-ana-annual-meeting/esther-lee-marketing-telecom-box/230581/" ></link>
<id>urn:uuid:0b8bfd28-7a0c-8427-54d8-337b8a9aee86</id>
<summary type="html" ><![CDATA[At first blush, Esther Lee seemed to have a happy conundrum.

AT&T&#039;s logo and brand has "universal recognition," on the order of                      McDonald&#039;s Golden Arches, she told audiences at the Association of                      National Advertisers Masters of                      Marketing Conference. But while the brand was very well kno]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Tech Tops in Creating Emotional Connection]]></title>
<link href="http://adage.com/article/news/tech-tops-creating-emotional-connection/230432/" ></link>
<id>urn:uuid:78fa819f-d421-3ab4-8dcd-7c58c458c56b</id>
<summary type="html" ><![CDATA[

 

When it comes to brand love, consumers are notoriously fickle -- particularly when it comes to technology. 




That&#039;s apparent when combing New Media Metrics&#039; Leap Index, which measures emotional attachment to brands to predict purchase behavior. This year&#039;s index shows some big swings in the sector: Android, which didn&#039;t even make the list l]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[ANA Panel: How Not to Screw Up the Relationship Among Agencies, Marketers and Procurement]]></title>
<link href="http://adage.com/article/special-report-advertising-week/agencies-marketers-procurement-maintain-ties/230203/" ></link>
<id>urn:uuid:753401e5-d7cc-8f37-9c50-ea69df58959e</id>
<summary type="html" ><![CDATA[  Did you hear the one about the agency exec told to fly from Seattle to a hotel outside of                          Washington, D.C., to await a next-morning phone call telling him whether he&#039;d been selected to negotiate for the account he was pitching -- oh, and on the return trip to New York, the client was on the same flight with him?

How abou]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[American Airlines Takes Over Grand Central Terminal]]></title>
<link href="http://adage.com/article/adages/massages-gavin-degraw-concerts/230070/" ></link>
<id>urn:uuid:2697a216-232d-b682-67a6-ddf004bdb3ff</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How 'X Factor' Looked to a Member of the 'American Idol' Faithful]]></title>
<link href="http://adage.com/article/media/x-factor-looked-a-member-idol-faithful/229966/" ></link>
<id>urn:uuid:6478b1af-ba45-8d65-f5cf-aeb0f780c7d0</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Yoplait's New Yogurt Spot Is Greek to Me]]></title>
<link href="http://adage.com/article/adages/yoplait-greek-yogurt-spot-aims-satisfy/229023/" ></link>
<id>urn:uuid:89f8a5a8-676b-bdf1-cdda-971b6c9d7840</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Abruzzese Declines to Roast Cochrane: 'I'm Not That Stupid']]></title>
<link href="http://adage.com/article/adages/abruzzese-declines-roast-cochrane-m-stupid/228206/" ></link>
<id>urn:uuid:8bafc890-72fc-d488-e6d8-c02ea5d1bd30</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[What to Expect From 'X Factor': Simon Cowell Is No More Mr. Nice Guy]]></title>
<link href="http://adage.com/article/media/expect-x-factor-cowell-mr-nice-guy/228090/" ></link>
<id>urn:uuid:a1108f04-543f-0289-2465-578dbefdf07c</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Ogilvy at 100: Share Your Memories of the Ad Legend]]></title>
<link href="http://adage.com/article/agency-news/david-ogilvy-100-share-memories-advertising-legend/227855/" ></link>
<id>urn:uuid:7193bd81-1e33-4347-6344-2066115aca93</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Tweeting Goodbye to Revamped 'Idol' Season]]></title>
<link href="http://adage.com/article/media/tweeting-goodbye-revamped-idol-season/227762/" ></link>
<id>urn:uuid:70e41c69-911c-e236-11a9-9cf29f6342ee</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[As 'American Idol' Nears Finale, Revamp Has Proven (Mostly) a Success]]></title>
<link href="http://adage.com/article/media/american-idol-nears-finale-revamp-a-success/227684/" ></link>
<id>urn:uuid:a1d48b20-5037-b2ab-b0a9-1bf31b070874</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Why 'American Idol' Is Losing Its 'X Factor']]></title>
<link href="http://adage.com/article/media/american-idol-losing-x-factor/227554/" ></link>
<id>urn:uuid:c267ef73-fa2e-365e-0f44-9c3587f55010</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[How to Best Work With Procurement]]></title>
<link href="http://adage.com/article/agency-news/ana-conference-work-procurement/227430/" ></link>
<id>urn:uuid:73acad70-1d43-6fc1-a400-906c28430ca2</id>
<summary type="html" ><![CDATA[Ad, media, direct, PR and promotions agency news: Need-to-know account shifts, personnel moves, and best ideas and campaigns to come out of the agency business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Little Beetle 'Goes Big' With Event-Marketing Strategy]]></title>
<link href="http://adage.com/article/news/beetle-big-event-marketing-strategy/227042/" ></link>
<id>urn:uuid:ed139b4b-be24-a3cb-8fc3-7f16a89119d6</id>
<summary type="html" ><![CDATA[  The rounded shape of the Volkswagen Beetle might remind some of a bubble, but in many ways it&#039;s a halo.

"More than any other car in our portfolio, it disproportionately drives brand perception," Tim Ellis, VP-marketing for Volkswagen of North America, said in an interview today following the unveiling of the "New Beetle" in New York. "People ten]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Confessions of a TV Tweeter]]></title>
<link href="http://adage.com/article/media/confessions-a-tv-tweeter/227025/" ></link>
<id>urn:uuid:4bf2d8a9-59b0-2637-1dc2-e6d4e4b5d1f9</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Pop Goes 'American Idol,' Proving Again that Crowds Don't Have Wisdom]]></title>
<link href="http://adage.com/article/media/pop-american-idol-proving-crowds-lack-wisdom/226890/" ></link>
<id>urn:uuid:5b00c2b1-62d8-3412-611a-e5655d81b747</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Hello, 'Idol.' Welcome Back!]]></title>
<link href="http://adage.com/article/media/american-idol-suddenly-surpasses/149580/" ></link>
<id>urn:uuid:dcd14040-fd65-e3ea-d733-68ab39841b60</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[An Open Letter to Simon Cowell: 'American Idol' Needs You Back]]></title>
<link href="http://adage.com/article/media/simon-cowell-back-american-idol/149353/" ></link>
<id>urn:uuid:f81168f9-fd06-ff66-c3f3-1cca03cd6097</id>
<summary type="html" ><![CDATA[Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Woman's Day Column for Bertinelli's 'Cleveland' Character]]></title>
<link href="http://adage.com/article/adages/woman-s-day-column-bertinelli-s-cleveland-character/149145/" ></link>
<id>urn:uuid:55b2a148-f754-987e-f6dd-86ca0c65d5fd</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Judann Pollack</name>
</author>
</entry>
</feed>