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<title type="html" ><![CDATA[Articles by Sheila Dougherty]]></title>
<link href="http://adage.com/rss-author.php?id=2271" ></link>
<id>urn:uuid:870f03cf-0904-2b82-fa77-044757125278</id>
<updated>2013-05-18T21:15:39-04:00</updated>
<author><name>AdAge Staff</name>
</author>
<subtitle>Articles by Sheila Dougherty</subtitle>
<entry>
<title type="html" ><![CDATA[Trident Teams Up With Duran Duran and Steve Aoki]]></title>
<link href="http://adage.com/article/adages/trident-teams-duran-duran-steve-aoki/235582/" ></link>
<id>urn:uuid:a5b94ae1-ebaa-c30f-b5ea-d663bd6eb0e2</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Could Colbert Be Sweden's First Non-Swede @Sweden Tweeter?]]></title>
<link href="http://adage.com/article/adages/stephen-colbert-sweden-tweeter/235357/" ></link>
<id>urn:uuid:096d79a3-2ff8-da8b-b044-5fb4a1c698ea</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[McDonald's Yanks Radio Ad After Angering Pit-Bull Owners]]></title>
<link href="http://adage.com/article/adages/mcdonald-s-yanks-radio-ad-angering-pit-bull-owners/232578/" ></link>
<id>urn:uuid:84c7332e-6358-601a-b207-d40e5f92bbd8</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Flat-Out Greed Outweighs Savvy Frugality in TLC's 'Extreme Couponing']]></title>
<link href="http://adage.com/article/special-report-couponing/greed-outweighs-frugality-tlc-s-extreme-couponing/228624/" ></link>
<id>urn:uuid:6e4d6066-6e0b-c1e6-b74a-22bc9a7de2e9</id>
<summary type="html" ><![CDATA[If I happen to buy the Sunday paper and I see coupons for stuff I use or want to try, I&#039;ll clip them. And I get a little thrill when I can use one of                                                                  those coupons in conjunction with my CVS ExtraCare loyalty card; I feel like I&#039;ve gotten a deal for very little effort. I like being pr]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Great Groupon Super Bowl Controversy: Day Three]]></title>
<link href="http://adage.com/article/adages/great-groupon-super-bowl-controversy-continues/148762/" ></link>
<id>urn:uuid:223f7f6a-7d0d-19cb-05c9-336f50b50d92</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Marie Claire's Biggest Loser]]></title>
<link href="http://adage.com/article/adages/marie-claire-s-biggest-loser/146714/" ></link>
<id>urn:uuid:6874ba31-b6a8-d5dd-0e92-a1f157801e9b</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Let Mel Gibson Have It, and Get Fit at the Same Time]]></title>
<link href="http://adage.com/article/adages/mel-gibson-fit-time/144953/" ></link>
<id>urn:uuid:fbb0e1cd-d018-f92f-f336-b59ad07d7dc9</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Sheila Dougherty]]></title>
<link href="http://adage.com/article/general-editorial/sheila-dougherty/117219/" ></link>
<id>urn:uuid:1c7fb8cb-efd2-3d50-a656-bca4085eef86</id>
<summary type="html" ><![CDATA[.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[Every Time Vick Is Sacked, a Doggy Gets a Treat]]></title>
<link href="http://adage.com/article/adages/time-vick-sacked-a-doggy-a-treat/138941/" ></link>
<id>urn:uuid:8dd9e28c-ef0b-3204-1167-fe5fbd169f35</id>
<summary type="html" ><![CDATA[Ken Wheaton and the editorial staff riff and rip on the best and worst of the ad, marketing and media business.]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Week: Interpublic reports widened net loss]]></title>
<link href="http://adage.com/article/the-week/week-interpublic-reports-widened-net-loss/109201/" ></link>
<id>urn:uuid:8793ce86-ef5b-2f75-150b-3402196eb350</id>
<summary type="html" ><![CDATA[Interpublic group of Cos. is making cost control a priority as it posted quarterly organic revenue gains in the first quarter but saw net losses widen. Overall revenue for the No. 3 ad-agency holding company was basically flat at $1.33 billion, but organic growth, an important metric in the ad business, grew 4.8% during the first quarter of 2006. N]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Week: Powerade, Dasani fuel Coke's gain]]></title>
<link href="http://adage.com/article/the-week/week-powerade-dasani-fuel-coke-s-gain/108757/" ></link>
<id>urn:uuid:16805d6e-e1ec-3e24-a5f8-951bec8edc6f</id>
<summary type="html" ><![CDATA[noncarbonated beverages and strength in key overseas growth markets helped Coca-Cola Co. post a 10% gain in first-quarter profit on flat revenue. The beverage concern saw global volume grow 11% in noncarbonated drinks led by double digit gains in Powerade and Dasani, and 3% in carbonated drinks with Sprite, Coca-Cola and Fanta leading gains. North ]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Week]]></title>
<link href="http://adage.com/article/the-week/week/108654/" ></link>
<id>urn:uuid:98ca568e-f45b-430d-2cee-f356a314450d</id>
<summary type="html" ><![CDATA[adidas and the National Basketball Association inked an 11-year global merchandising deal to make Adidas the official uniform and apparel provider for the NBA, the Women&#039;s National Basketball Association and NBA Development League. Executives close to the deal pinned the contract at $400 million, far exceeding the 10-year, $250 million contract Ree]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Week]]></title>
<link href="http://adage.com/article/the-week/week/108158/" ></link>
<id>urn:uuid:ffe9773c-deac-dfa4-0a07-1f0cb91f7332</id>
<summary type="html" ><![CDATA[Interpublic will turn around-in 2008

interpublic group of cos. last week gave the first time frame for its turnaround process since last year&#039;s earnings restatements, saying it hopes to improve organic revenue growth and profitability by 2008. Speaking at the holding company&#039;s much-awaited Investor Day with a number of agency chiefs, Chairman-CEO ]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[The Week]]></title>
<link href="http://adage.com/article/briefs/week/107077/" ></link>
<id>urn:uuid:3ebd17ea-a0c5-264f-087a-d1e9f76f4ee0</id>
<summary type="html" ><![CDATA[VNU strikes deal for $10.3 billion sale

having agreed to sell the company to a consortium of private-equity firms, VNU&#039;s management is now looking to sell the deal to skeptical shareholders. The supervisory and executive boards of the world&#039;s largest market-research firm agreed March 8 to sell the company for $10.3 billion in cash and debt assumpt]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
<entry>
<title type="html" ><![CDATA[CNN sets off on `intelligence' mission]]></title>
<link href="http://adage.com/article/the-world/cnn-sets-intelligence-mission/104663/" ></link>
<id>urn:uuid:4da484ec-50e2-6e66-0f23-33dcc96748a6</id>
<summary type="html" ><![CDATA[[London] CNN is launching a global ad campaign this month highlighting the network&#039;s role in providing "essential global intelligence" to viewers. Ads are based on 12 multiple-choice questions developed with CNN journalists on European and Asian news. "CNN&#039;s brand awareness is already extremely strong, so we wanted to concentrate on developing an u]]></summary>
<updated></updated>
<author><name>Sheila Dougherty</name>
</author>
</entry>
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